Do’s and Don’tsTips for Non-profit organisations
Important things to think about: Your brand (e.g. charity: water) What are my goals? Themes for content Integration with campaignsRethinking my organisation’s page...
Make your page visually appealing High quality cover photo Check display of your profile picture/logo At least 180x180 pixels Displays at 160x160 pixels Take note of Facebook‟s rules Cover photo may only contain 20% text Competitions must be run via appsRemember…
Personal vs. Professional• Posting as the organisation or myself?• Do not share your own personal content from theorganisation‟s social media accounts.• Be careful especially when using Tweetdeck• When posting as the organisation, do not write in thefirst person.• E.g. “I‟ve just uploaded a video on YouTube”• Be careful of automated sharing from YouTube andother social media platforms.
Basics: Grammar and Punctuation• Do not use too many abbreviations• Will people understand what I‟m saying?• As far as possible do not use SMS language• E.g. “Hi all u fans! Hope ur having a good day!”• Be careful with spacing• E.g. “We‟ve just launched a new programme ! ”• E.g. “Read this interesting article on globalwarminghttp://www.nrdc.org/globalwarming/”
• Privacy of beneficiaries when posting photos• Especially when children are involved• Privacy of staff members involved with campaigns E.g. photos taken at fundraising event and postedon FacebookRespecting privacy
Do unto others…say „please‟ and „thank you‟ Engage! Do not just broadcast Respond to questions, posts made by others on Facebook. Respond to tweets, thank people for retweets and favorite tweets. Use Hootsuite/Tweetdeck to monitor activity.Social Media is a two-way street
Is it okay to share the same message on multiple platforms? Yes and No Checklist: How do I communicate differently on these platforms? Are the audiences different? To what extent? Frequency that people visit the platform per day E.g. TwitterTo duplicate or not to duplicate
What tone am I using on social media? Don‟t make Facebook your own personal pulpit Is it in line with our organisation‟s brand? Different tones for different types of content Celebrating success Thanking donors/supporters /volunteers Asking for donationsTone of communication
• Asking for donations• Fundraisers are not beggars• People want to feel like they are part of somethingbigger than themselves• Focus on the impact when people do respond positivelyto calls for donations.• Testimonials/Feedback from donors/volunteers/ActivistsTone of communication
• Social media is about relationships.• Your fans or followers could be your next donorsor Activists (peer-to-peer fundraisers)• Create an environment where your supporters can networkwith each other, e.g. Cape Argus ActivistsBuilding relationships
• Facebook covers may only contain 20% text• May not contain calls to action• Running a Facebook competition?• Must be run via Apps on Facebook• You must not use Facebook features or functionalityas a promotion‟s registration or entry mechanism.• http://www.facebook.com/page_guidelines.phpTerms and Conditions
• Be professional but have fun!• Work as a team• When in doubt, Google it!• Vary content and themes• Ask your audiences‟ opinion• Don‟t be scared to explore social media• You cannot break it!Tips