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Campaign tips facebook and twitter

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  • 1. Carla Ferreira Community Manager. GivenGain Foundation.
  • 2. Facebook & Twitter: Tips for integration with campaigns
  • 3. Integrate your social media plan into your communications and marketing plans The basics
  • 4. Important things to think about:  Your brand (e.g. charity: water)  What are my goals?  How am I integrating this campaign with other marketing and communications strategies Before starting a campaign...
  • 5.  Plan Plan Plan!  Content creation  Key messages  What connects fans to my Cause?  Keep it fresh, interesting and creative  Make a strong visual impact, especially on Facebook Campaign tips
  • 6.  Use a social media management tool, e.g. Hootsuite  Schedule content in advance  Monitor brand mentions  Monitor keywords  Analytics Monitor brand mentions
  • 7. Trends and hashtags
  • 8. Capitalise on memes
  • 9. Capitalise on memes
  • 10. Capitalise on memes
  • 11. Capitalise on memes
  • 12. Capitalise on memes
  • 13. Capitalise on memes
  • 14. Integrate online with offline elements
  • 15. Activists. Tools.
  • 16. Thank You. @GivenGain @carlaferreira1 www.facebook.com/givengain www.givengain.com