Campaign tips facebook and twitter

312 views

Published on

Published in: Social Media
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
312
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Campaign tips facebook and twitter

  1. 1. Carla Ferreira Community Manager. GivenGain Foundation.
  2. 2. Facebook & Twitter: Tips for integration with campaigns
  3. 3. Integrate your social media plan into your communications and marketing plans The basics
  4. 4. Important things to think about:  Your brand (e.g. charity: water)  What are my goals?  How am I integrating this campaign with other marketing and communications strategies Before starting a campaign...
  5. 5.  Plan Plan Plan!  Content creation  Key messages  What connects fans to my Cause?  Keep it fresh, interesting and creative  Make a strong visual impact, especially on Facebook Campaign tips
  6. 6.  Use a social media management tool, e.g. Hootsuite  Schedule content in advance  Monitor brand mentions  Monitor keywords  Analytics Monitor brand mentions
  7. 7. Trends and hashtags
  8. 8. Capitalise on memes
  9. 9. Capitalise on memes
  10. 10. Capitalise on memes
  11. 11. Capitalise on memes
  12. 12. Capitalise on memes
  13. 13. Capitalise on memes
  14. 14. Integrate online with offline elements
  15. 15. Activists. Tools.
  16. 16. Thank You. @GivenGain @carlaferreira1 www.facebook.com/givengain www.givengain.com

×