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Alcance Mg Media Kit 2010
 

Alcance Mg Media Kit 2010

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At last a great way to get relevant content in Digital Hispanic Marketing!!!

At last a great way to get relevant content in Digital Hispanic Marketing!!!
Contact me!

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    Alcance Mg Media Kit 2010 Alcance Mg Media Kit 2010 Presentation Transcript

    • THE HISPANIC MARKET WITHIN REACH
    •   Online marketing company focused on the Hispanic market in the U.S. and internationally using a Network of Premium and Long Tail Hispanic sites.   Our experienced team incorporates agency, publisher, and online network experience in the Hispanic market.   Cost Effective Reach to Sought A er Hispanic Youth and 18-54 Demos THE HISPANIC MARKET WITHIN REACH
    • Full Range of Solutions Advanced Targeting via DoubleClick   Display Network (CPM)   Demographic: Age, Culture, Gender   Direct Response   Language: Spanish, English, Bilingual   Email Marketing   Geographic: City, State, Country, Region   SEO and SEM   Behavioral Targeting: Retargeting   Creative Consultation   Media Buying   Ad Serving Multiple Verticals   Automotive   News / Media   Business/Finance   Travel   Lifestyle/   Health / Beauty Entertainment   Sports THE HISPANIC MARKET WITHIN REACH
    • Quality Publishers: THE HISPANIC MARKET WITHIN REACH
    • Advertisers & Agencies: THE HISPANIC MARKET WITHIN REACH
    • •  While online, 84% of US Hispanics read the news at least once per month. •  Men (90%) are more likely than women (79%) to read the news while on the internet. •  ose under age 55 (85%) are more likely to read the news online vs. those ages 55+ (72%). •  Virtually all Hispanics with a college degree (97%) read the news while online at least once per month. Source: Ipsos 2008 THE HISPANIC MARKET WITHIN REACH
    • Trusted newspaper covering business, Leading Colombian newspaper targeting an politics, sports and more. affluent, educated audience. THE HISPANIC MARKET WITHIN REACH
    • •  58% of US Hispanics who went online in the past month watched some type of video. •  54% of US Hispanics report having uploaded photos in the past month. •  47% of US Hispanics report downloading music. •  40% of US Hispanics who went online in the past month maintain their own social networking pro le on a site such as Myspace, Facebook, and MiGente. Source: Ipsos 2008 THE HISPANIC MARKET WITHIN REACH
    • Leading online radio station featuring a wide Perreo Radio is a popular Reggaeton and range of musical genres. e site also offers Latin Rap site among Hispanic youth. information on artists and trends. THE HISPANIC MARKET WITHIN REACH
    • Bilingual news service that covers the most Top business magazine in Latin America targeting key important stories in 11 different business executives. sectors throughout Latin America. THE HISPANIC MARKET WITHIN REACH
    • Sports Page of Vivelo Hoy, the Spanish Version Leading Spanish language site for Boxing News of the Chicago Tribune. and Special Features. THE HISPANIC MARKET WITHIN REACH
    • Popular site covering health, romance, Website by and for Mothers raising Spanish/English entertainment, and beauty topics for Hispanic Bilingual children women. THE HISPANIC MARKET WITHIN REACH
    • Useful site that provides Latinos in the U.S. and Latin Digital arm of Sorpresa TV, the rst and only cable America with high quality video content in a variety channel for U.S. Hispanic kids ages 2-17. of digital formats. THE HISPANIC MARKET WITHIN REACH
    •   e Hispanic population will nearly triple to 133 million, representing almost a 1/3 of total projected U.S. population of 439 million in 2050.   Hispanics tend to spend more time online while at home than the general population (9.2 hours per week versus 8.5 hours).   U.S. Hispanic Internet usage at 21% is growing quickly, substantially outpacing overall Internet usage at 6% during the same period ( June 07 to June 08).    Hispanics are 44% more likely than the total U.S. population to be in uenced by the Internet, speci cally with respect to consumer electronics. Source: comScore 2008, Ipsos 2008, eMarketer 2008, Vertis Communications 2008, Research and Markets 2006, Mintel Comperemedia 2007 THE HISPANIC MARKET WITHIN REACH
    • Contact us today -------------------- San Francisco, California Roberto Ernesto Gyemant roberto@alcancemg.com Cel. 510.499.6507 Ofc. 415.621.2684 -------------------- THE HISPANIC MARKET WITHIN REACH