Rebranding HR

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Ideas how to rebrand HR (Hint: You work with adults. Treat them that way.)

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Rebranding HR

  1. ideas on rebrandingHR Chris Ferdinandi
  2. HR has a branding problem
  3. Branding isn’t just what you say… It’s what you do.
  4. What does HR do?
  5. (treat adults like children)
  6. Viva la revolution!
  7. “You work with adults. Treat them that way.” - Frank Roche, iFractal
  8. “Hire good people, and leave them alone.” - William McKnight, 3M
  9. ideas
  10. ideas (in action)
  11. 20-Percent Time
  12. Gmail Google Talk Google News AdWords
  13. 15-Percent Time
  14. FedEx Days
  15. FedEx Days (you have to deliver overnight)
  16. Humans are natural explorers
  17. Autonomy Mastery Purpose
  18. ROWE (results only work environment)
  19. You can do whatever you want, whenever you want, as long as the work gets done.
  20. schedules minimum hours mandatory meetings
  21. Voluntary turnover is way lower. Team A Team B Team C
  22. Voluntary turnover is way lower. 77% 56% 93% Team A Team B Team C
  23. Involuntary turnover is way higher. Team A Team B Team C
  24. Involuntary turnover is way higher. 60% 80% 100% Team A Team B Team C
  25. Productivity is up 35 percent.
  26. Productivity is up 35 percent.
  27. “You work with adults. Treat them that way.” - Frank Roche, iFractal
  28. how?
  29. Customer Service
  30. zero marketing budget
  31. Customer service is their marketing
  32. a typical call center
  33. (not) a typical call center
  34. no scripts
  35. Deliver Happiness
  36. (Google it… seriously)
  37. entry-level jobs
  38. average pay
  39. how?
  40. Culture of Happiness
  41. values
  42. (weird) recruiting practices
  43. goals, culture and purpose
  44. HR has a branding problem
  45. “You work with adults. Treat them that way.” - Frank Roche, iFractal
  46. ideas (in action)
  47. hire good people
  48. hire good people
  49. align skills and passion
  50. nail the “culture thing”
  51. get out of the way
  52. RenegadeHR.net
  53. Image Credits  Neubie on Flickr  Atlassian  e3000 on Flickr  Drewski2112  Dunechaser on Flickr  John Medina  University of Rhode Island  Great Beyond on Flickr  [.i.c.e.] on Flickr  Woodley Wonderworks on Flickr  Len Devanna on Flickr  Dan Pink  Stephen Poff on Flickr  Best Buy  Google  CultureRx  3M  University of Minnesota Fotolia  Zappos  Stock.Xchng  Smashing Magazine

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