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Rebranding HR

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Ideas how to rebrand HR (Hint: You work with adults. Treat them that way.)

Ideas how to rebrand HR (Hint: You work with adults. Treat them that way.)

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  • 1. ideas on rebrandingHR Chris Ferdinandi
  • 2. HR has a branding problem
  • 3. Branding isn’t just what you say… It’s what you do.
  • 4. What does HR do?
  • 5. (treat adults like children)
  • 6. Viva la revolution!
  • 7. “You work with adults. Treat them that way.” - Frank Roche, iFractal
  • 8. “Hire good people, and leave them alone.” - William McKnight, 3M
  • 9. ideas
  • 10. ideas (in action)
  • 11. 20-Percent Time
  • 12. Gmail Google Talk Google News AdWords
  • 13. 15-Percent Time
  • 14. FedEx Days
  • 15. FedEx Days (you have to deliver overnight)
  • 16. Humans are natural explorers
  • 17. Autonomy Mastery Purpose
  • 18. ROWE (results only work environment)
  • 19. You can do whatever you want, whenever you want, as long as the work gets done.
  • 20. schedules minimum hours mandatory meetings
  • 21. Voluntary turnover is way lower. Team A Team B Team C
  • 22. Voluntary turnover is way lower. 77% 56% 93% Team A Team B Team C
  • 23. Involuntary turnover is way higher. Team A Team B Team C
  • 24. Involuntary turnover is way higher. 60% 80% 100% Team A Team B Team C
  • 25. Productivity is up 35 percent.
  • 26. Productivity is up 35 percent.
  • 27. “You work with adults. Treat them that way.” - Frank Roche, iFractal
  • 28. how?
  • 29. Customer Service
  • 30. zero marketing budget
  • 31. Customer service is their marketing
  • 32. a typical call center
  • 33. (not) a typical call center
  • 34. no scripts
  • 35. Deliver Happiness
  • 36. (Google it… seriously)
  • 37. entry-level jobs
  • 38. average pay
  • 39. how?
  • 40. Culture of Happiness
  • 41. values
  • 42. (weird) recruiting practices
  • 43. goals, culture and purpose
  • 44. HR has a branding problem
  • 45. “You work with adults. Treat them that way.” - Frank Roche, iFractal
  • 46. ideas (in action)
  • 47. hire good people
  • 48. hire good people
  • 49. align skills and passion
  • 50. nail the “culture thing”
  • 51. get out of the way
  • 52. RenegadeHR.net
  • 53. Image Credits  Neubie on Flickr  Atlassian  e3000 on Flickr  Drewski2112  Dunechaser on Flickr  John Medina  University of Rhode Island  Great Beyond on Flickr  [.i.c.e.] on Flickr  Woodley Wonderworks on Flickr  Len Devanna on Flickr  Dan Pink  Stephen Poff on Flickr  Best Buy  Google  CultureRx  3M  University of Minnesota Fotolia  Zappos  Stock.Xchng  Smashing Magazine