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Rebranding HR
 

Rebranding HR

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Ideas how to rebrand HR (Hint: You work with adults. Treat them that way.)

Ideas how to rebrand HR (Hint: You work with adults. Treat them that way.)

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    Rebranding HR Rebranding HR Presentation Transcript

    • ideas on rebrandingHR Chris Ferdinandi
    • HR has a branding problem
    • Branding isn’t just what you say… It’s what you do.
    • What does HR do?
    • (treat adults like children)
    • Viva la revolution!
    • “You work with adults. Treat them that way.” - Frank Roche, iFractal
    • “Hire good people, and leave them alone.” - William McKnight, 3M
    • ideas
    • ideas (in action)
    • 20-Percent Time
    • Gmail Google Talk Google News AdWords
    • 15-Percent Time
    • FedEx Days
    • FedEx Days (you have to deliver overnight)
    • Humans are natural explorers
    • Autonomy Mastery Purpose
    • ROWE (results only work environment)
    • You can do whatever you want, whenever you want, as long as the work gets done.
    • schedules minimum hours mandatory meetings
    • Voluntary turnover is way lower. Team A Team B Team C
    • Voluntary turnover is way lower. 77% 56% 93% Team A Team B Team C
    • Involuntary turnover is way higher. Team A Team B Team C
    • Involuntary turnover is way higher. 60% 80% 100% Team A Team B Team C
    • Productivity is up 35 percent.
    • Productivity is up 35 percent.
    • “You work with adults. Treat them that way.” - Frank Roche, iFractal
    • how?
    • Customer Service
    • zero marketing budget
    • Customer service is their marketing
    • a typical call center
    • (not) a typical call center
    • no scripts
    • Deliver Happiness
    • (Google it… seriously)
    • entry-level jobs
    • average pay
    • how?
    • Culture of Happiness
    • values
    • (weird) recruiting practices
    • goals, culture and purpose
    • HR has a branding problem
    • “You work with adults. Treat them that way.” - Frank Roche, iFractal
    • ideas (in action)
    • hire good people
    • hire good people
    • align skills and passion
    • nail the “culture thing”
    • get out of the way
    • RenegadeHR.net
    • Image Credits  Neubie on Flickr  Atlassian  e3000 on Flickr  Drewski2112  Dunechaser on Flickr  John Medina  University of Rhode Island  Great Beyond on Flickr  [.i.c.e.] on Flickr  Woodley Wonderworks on Flickr  Len Devanna on Flickr  Dan Pink  Stephen Poff on Flickr  Best Buy  Google  CultureRx  3M  University of Minnesota Fotolia  Zappos  Stock.Xchng  Smashing Magazine