Rebranding HR

ideas on rebrandingHR Chris Ferdinandi

HR has a branding problem

Branding isn’t just what you say… It’s what you do.

What does HR do?

(treat adults like children)

Viva la revolution!

“You work with adults. Treat them that way.” - Frank Roche, iFractal

“Hire good people, and leave them alone.” - William McKnight, 3M

ideas (in action)

20-Percent Time

Gmail Google Talk Google News AdWords

15-Percent Time

FedEx Days

FedEx Days (you have to deliver overnight)

Humans are natural explorers

Autonomy Mastery Purpose

ROWE (results only work environment)

You can do whatever you want, whenever you want, as long as the work gets done.

schedules minimum hours mandatory meetings

Voluntary turnover is way lower. Team A Team B Team C

Voluntary turnover is way lower. 77% 56% 93% Team A Team B Team C

Involuntary turnover is way higher. Team A Team B Team C

Involuntary turnover is way higher. 60% 80% 100% Team A Team B Team C

Productivity is up 35 percent.

Customer Service

zero marketing budget

Customer service is their marketing

a typical call center

(not) a typical call center

no scripts

Deliver Happiness

(Google it… seriously)

entry-level jobs

average pay

Culture of Happiness

values

(weird) recruiting practices

goals, culture and purpose

HR has a branding problem

ideas (in action)

hire good people

align skills and passion

nail the “culture thing”

get out of the way

RenegadeHR.net

Image Credits  Neubie on Flickr  Atlassian  e3000 on Flickr  Drewski2112  Dunechaser on Flickr  John Medina  University of Rhode Island  Great Beyond on Flickr  [.i.c.e.] on Flickr  Woodley Wonderworks on Flickr  Len Devanna on Flickr  Dan Pink  Stephen Poff on Flickr  Best Buy  Google  CultureRx  3M  University of Minnesota Fotolia  Zappos  Stock.Xchng  Smashing Magazine

http://www.slideshare.net	24
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Rebranding HR

by Chris Ferdinandi on Mar 08, 2010

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Rebranding HR — Presentation Transcript