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  • Lawn Mower Story (Deborah Arnold)\n\nSo I Am going to talk to you today about Countdown To Relay; A project that impacted a community with short term results and changed the way the American Cancer Society Organization does business by creating an environment that allowed for long-term transformation.\n
  • Lawn Mower Story (Deborah Arnold)\n\nSo I Am going to talk to you today about Countdown To Relay; A project that impacted a community with short term results and changed the way the American Cancer Society Organization does business by creating an environment that allowed for long-term transformation.\n
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  • Transcript

    • 1. Countdown To Relay
    • 2. Countdown To RelayShort Term Results. Long Term Transformation.
    • 3. Overview
    • 4. Overview• Background
    • 5. Overview• Background• Challenges
    • 6. Overview• Background• Challenges• Inspiration and Brainstorming
    • 7. Overview• Background• Challenges• Inspiration and Brainstorming• Implementation and Management
    • 8. Overview• Background• Challenges• Inspiration and Brainstorming• Implementation and Management• Results
    • 9. Overview• Background• Challenges• Inspiration and Brainstorming• Implementation and Management• Results• IMPACT
    • 10. Overview• Background• Challenges• Inspiration and Brainstorming• Implementation and Management• Results• IMPACT• Lessons Learned
    • 11. Overview• Background• Challenges• Inspiration and Brainstorming• Implementation and Management• Results• IMPACT• Lessons Learned• Questions?
    • 12. Countdown
    • 13. Countdown
    • 14. Countdown• First Launched June 2009
    • 15. Countdown• First Launched June 2009•Lewisburg Relay For Life
    • 16. Countdown• First Launched June 2009•Lewisburg Relay For Life•Community Income Development Specialist
    • 17. Countdown Sponsorship
    • 18. Countdown Sponsorship Entertainment
    • 19. Countdown Sponsorship Logistics Entertainment
    • 20. Countdown SponsorshipPublic Relations Logistics Entertainment
    • 21. Countdown SponsorshipPublic Relations Survivor Engagement Logistics Entertainment
    • 22. Countdown Fundraising SponsorshipPublic Relations Survivor Engagement Logistics Entertainment
    • 23. Countdown Fundraising SponsorshipPublic Relations Survivor Engagement Logistics Luminaria Entertainment
    • 24. Countdown Fundraising SponsorshipPublic Relations Survivor Engagement Logistics Luminaria Entertainment
    • 25. Relay For Life Challenges
    • 26. Relay For Life Opportunities
    • 27. Relay For Life OpportunitiesTired Volunteers
    • 28. Relay For Life OpportunitiesTired Volunteers
    • 29. Relay For Life OpportunitiesTired Volunteers Limited Business Involvement
    • 30. 2008 Sponsorship As APercentage of Total Income
    • 31. Relay For Life OpportunitiesTired Volunteers Limited Business Involvement
    • 32. Relay For Life Opportunities Tired Volunteers Limited Business InvolvementCommunity Saturation
    • 33. Community Engagement StatisticsRelay Participants Per Capita (100 persons)
    • 34. Community Engagement Statistics Relay Participants Per Capita (100 persons) 20U.S 15CSUS 10 5 0
    • 35. Community Engagement Statistics Relay Participants Per Capita (100 persons) 20U.S 15CSUS 10 5 0
    • 36. Community Engagement Statistics Relay Participants Per Capita (100 persons) 20U.S 15CSUS 10 5 0
    • 37. Relay For Life Opportunities Tired Volunteers Limited Business InvolvementCommunity Saturation 20 15 10 5 0
    • 38. Relay For Life Opportunities Tired Volunteers Limited Business InvolvementCommunity Saturation Little Media Exposure 20 15 10 5 0
    • 39. Relay For Life Challenges Tired Volunteers Limited Business InvolvementCommunity Saturation Little Media Exposure 20 15 10 5 0
    • 40. Relay For Life Challenges Tired Volunteers Limited Business InvolvementCommunity Saturation Little Media Exposure 20 15 10 5 0
    • 41. Tired Volunteers+ Limited Business Involvement+ Community Saturation+ Little Media Exposure
    • 42. Tired Volunteers+ Limited Business Involvement+ Community Saturation+ Little Media Exposure+ Future Restructuring
    • 43. Tired Volunteers+ Limited Business Involvement+ Community Saturation+ Little Media Exposure+ Future Restructuring= Project
    • 44. Tired Volunteers+ Limited Business Involvement+ Community Saturation+ Little Media Exposure+ Future Restructuring= Project
    • 45. Countdown Inspiration
    • 46. Countdown Inspiration
    • 47. Countdown Inspiration
    • 48. Brainstorming
    • 49. Brainstorming
    • 50. BrainstormingSponsor Blitz
    • 51. Brainstorming 30 DaysTo RelaySponsor Blitz Month-Long
    • 52. Brainstorming 30 DaysTo RelaySponsor Blitz Month-Long PTTP
    • 53. Brainstorming 30 DaysTo RelaySponsor Blitz Month-Long PTTP Restaurants
    • 54. Brainstorming 30 DaysTo RelaySponsor Blitz Month-Long PTTP Restaurants
    • 55. 30 DaysTo RelaySponsor Blitz Month-Long PTTP Restaurants
    • 56. 30 DaysTo RelaySponsor Blitz Month-Long PTTP Restaurants
    • 57. 30 DaysTo RelaySponsor Blitz Month-Long PTTP Restaurants Limited Tired Community Little Media + Business + +Volunteers Saturation Exposure Involvement
    • 58. 30 DaysTo Relay
    • 59. 30 DaysTo Relay• Revenue Generation
    • 60. 30 DaysTo Relay• Revenue Generation• Countdown Attractive to Media
    • 61. 30 DaysTo Relay• Revenue Generation• Countdown Attractive to Media• New Venues for Publicity
    • 62. 30 DaysTo Relay• Revenue Generation• Countdown Attractive to Media• New Venues for Publicity• Targeted Business Engagement
    • 63. Develop Final Plans withStakeholders Restaurant Owners Media
    • 64. Develop Final Plans with Stakeholders• Partnership Restaurant Owners Media
    • 65. Develop Final Plans with Stakeholders• Partnership Restaurant• Publicity Owners Media
    • 66. Develop Final Plans with Stakeholders• Partnership Restaurant• Publicity Owners• Financials Media
    • 67. Develop Final Plans with Stakeholders• Partnership Restaurant• Publicity Owners• Financials• Recruitment Media
    • 68. Countdown To Relay
    • 69. Countdown To Relay
    • 70. Countdown To Relay• 7 Participating Eateries
    • 71. Countdown To Relay• 7 Participating Eateries• Daily Newspaper and Radio Coverage
    • 72. Countdown To Relay• 7 Participating Eateries• Daily Newspaper and Radio Coverage• Social Media and Google Calendar Blasts
    • 73. Countdown To Relay• 7 Participating Eateries• Daily Newspaper and Radio Coverage• Social Media and Google Calendar Blasts• 30% of Revenues Donated
    • 74. Countdown To Relay• 7 Participating Eateries• Daily Newspaper and Radio Coverage• Social Media and Google Calendar Blasts• 30% of Revenues Donated• Volunteers Recruited
    • 75. Accounting Real Time Feedback Appropriate Recognition Sponsorship Breakdown for Recognition Contracts Impact on Event Collection Public Relations Press Releases Radio Spots Countdown To RelayOpportunity Identification Recruitment Online Promotion Volunteer Staffing Survivor Chair Outreach Signage DOE Logistics Special Programs Tables and Materials Recognition
    • 76. Results Total Dollars RaisedTotal Volunteers Recruited
    • 77. Results$15,000.00$11,250.00 Total Dollars Raised $7,500.00 $3,750.00 $0 Day 4 Day 5 Day 6 Day 7 Day 1 Day 2 Day 3 Total Volunteers Recruited
    • 78. Results$15,000.00$11,250.00 Total Dollars Raised $7,500.00 $3,750.00 $0 Day 4 Day 5 Day 6 Day 7 Day 1 Day 2 Day 3 60 45 Total Volunteers Recruited 30 15 0 Day 4 Day 5 Day 6 Day 7 Day 1 Day 2 Day 3
    • 79. Relay For Life Challenges Tired Volunteers Limited Business InvolvementCommunity Saturation Media Exposure 20 15 10 5 0
    • 80. Relay For Life ChallengesEnergized Volunteers Limited Business InvolvementCommunity Saturation Media Exposure 20 15 10 5 0
    • 81. Relay For Life ChallengesEnergized Volunteers New Business InvolvementCommunity Saturation Media Exposure 20 15 10 5 0
    • 82. Relay For Life ChallengesEnergized Volunteers New Business Involvement New Volunteers Media Exposure
    • 83. Relay For Life ChallengesEnergized Volunteers New Business Involvement New Volunteers Media Relationships
    • 84. IMPACTEnergized Volunteers New Business Involvement New Volunteers Media Relationships
    • 85. Organizational Impact Long Term Transformation
    • 86. Organizational Impact Long Term Transformation • 2010 Lewisburg - Mifflingburg Merger
    • 87. Organizational Impact Long Term Transformation • 2010 Lewisburg - Mifflingburg Merger • Modeled by other Communities
    • 88. Organizational Impact Long Term Transformation • 2010 Lewisburg - Mifflingburg Merger • Modeled by other Communities • Broke Traditional Sponsorship Model
    • 89. Organizational Impact Long Term Transformation • 2010 Lewisburg - Mifflingburg Merger • Modeled by other Communities • Broke Traditional Sponsorship Model •Raised Expectations
    • 90. LESSONS LEARNED
    • 91. LESSONS LEARNED• Better Cross-functional Collaboration
    • 92. LESSONS LEARNED• Better Cross-functional Collaboration• Outreach Beyond Lewisburg
    • 93. LESSONS LEARNED• Better Cross-functional Collaboration• Outreach Beyond Lewisburg• Enhanced Survivor Programs
    • 94. LESSONS LEARNED• Better Cross-functional Collaboration• Outreach Beyond Lewisburg• Enhanced Survivor Programs• More Volunteer Ownership
    • 95. Questions?
    • 96. Countdown To RelayShort Term Results. Long Term Transformation.

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