3 a liz cable

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  • 20 Social Media StatisticsOne in every nine people on Earth is on Facebook (This number is calculated by dividing the planets 6.94 billion people by Facebook’s 750 million users)People spend 700 billion minutes per month on FacebookEach Facebook user spends on average 15 hours and 33 minutes a month on the siteMore than 250 million people access Facebook through their mobile devicesMore than 2.5 million websites have integrated with Facebook30 billion pieces of content is shared on Facebook each month300,000 users helped translate Facebook into 70 languagesPeople on Facebook install 20 million “Apps” every dayYouTube has 490 million unique users who visit every month (as of February 2011)YouTube generates 92 billion page views per month (These YouTube stats don’t include videos viewed on phones and embedded in websites)Users on YouTube spend a total of 2.9 billion hours per month (326,294 years)Wikipedia hosts 17 million articlesWikipedia authors total over 91,000 contributorsPeople upload 3,000 images to Flickr (the photo sharing social media site) every minuteFlickr hosts over 5 billion images190 million average  Tweets per day occur on Twitter (May 2011)Twitter is handling 1.6 billion queries per dayTwitter is adding nearly 500,000 users a dayGoogle+ has more than 25 million usersGoogle+ was the fastest social network to reach 10 million users at 16 days (Twitter took 780 days and Facebook 852 days)
  • 20 Social Media StatisticsOne in every nine people on Earth is on Facebook (This number is calculated by dividing the planets 6.94 billion people by Facebook’s 750 million users)People spend 700 billion minutes per month on FacebookEach Facebook user spends on average 15 hours and 33 minutes a month on the siteMore than 250 million people access Facebook through their mobile devicesMore than 2.5 million websites have integrated with Facebook30 billion pieces of content is shared on Facebook each month300,000 users helped translate Facebook into 70 languagesPeople on Facebook install 20 million “Apps” every dayYouTube has 490 million unique users who visit every month (as of February 2011)YouTube generates 92 billion page views per month (These YouTube stats don’t include videos viewed on phones and embedded in websites)Users on YouTube spend a total of 2.9 billion hours per month (326,294 years)Wikipedia hosts 17 million articlesWikipedia authors total over 91,000 contributorsPeople upload 3,000 images to Flickr (the photo sharing social media site) every minuteFlickr hosts over 5 billion images190 million average  Tweets per day occur on Twitter (May 2011)Twitter is handling 1.6 billion queries per dayTwitter is adding nearly 500,000 users a dayGoogle+ has more than 25 million usersGoogle+ was the fastest social network to reach 10 million users at 16 days (Twitter took 780 days and Facebook 852 days)
  • 20 Social Media StatisticsOne in every nine people on Earth is on Facebook (This number is calculated by dividing the planets 6.94 billion people by Facebook’s 750 million users)People spend 700 billion minutes per month on FacebookEach Facebook user spends on average 15 hours and 33 minutes a month on the siteMore than 250 million people access Facebook through their mobile devicesMore than 2.5 million websites have integrated with Facebook30 billion pieces of content is shared on Facebook each month300,000 users helped translate Facebook into 70 languagesPeople on Facebook install 20 million “Apps” every dayYouTube has 490 million unique users who visit every month (as of February 2011)YouTube generates 92 billion page views per month (These YouTube stats don’t include videos viewed on phones and embedded in websites)Users on YouTube spend a total of 2.9 billion hours per month (326,294 years)Wikipedia hosts 17 million articlesWikipedia authors total over 91,000 contributorsPeople upload 3,000 images to Flickr (the photo sharing social media site) every minuteFlickr hosts over 5 billion images190 million average  Tweets per day occur on Twitter (May 2011)Twitter is handling 1.6 billion queries per dayTwitter is adding nearly 500,000 users a dayGoogle+ has more than 25 million usersGoogle+ was the fastest social network to reach 10 million users at 16 days (Twitter took 780 days and Facebook 852 days)
  • 20 Social Media StatisticsOne in every nine people on Earth is on Facebook (This number is calculated by dividing the planets 6.94 billion people by Facebook’s 750 million users)People spend 700 billion minutes per month on FacebookEach Facebook user spends on average 15 hours and 33 minutes a month on the siteMore than 250 million people access Facebook through their mobile devicesMore than 2.5 million websites have integrated with Facebook30 billion pieces of content is shared on Facebook each month300,000 users helped translate Facebook into 70 languagesPeople on Facebook install 20 million “Apps” every dayYouTube has 490 million unique users who visit every month (as of February 2011)YouTube generates 92 billion page views per month (These YouTube stats don’t include videos viewed on phones and embedded in websites)Users on YouTube spend a total of 2.9 billion hours per month (326,294 years)Wikipedia hosts 17 million articlesWikipedia authors total over 91,000 contributorsPeople upload 3,000 images to Flickr (the photo sharing social media site) every minuteFlickr hosts over 5 billion images190 million average  Tweets per day occur on Twitter (May 2011)Twitter is handling 1.6 billion queries per dayTwitter is adding nearly 500,000 users a dayGoogle+ has more than 25 million usersGoogle+ was the fastest social network to reach 10 million users at 16 days (Twitter took 780 days and Facebook 852 days)
  • 3 a liz cable

    1. 1. Social Media: Getting your Voice Heard Liz Cable Reach Further
    2. 2. This is Hannah
    3. 3. This is Hannah • She suffers from a rare form of epilepsy called West Syndrome • She needs to be put on the Ketogenic Diet, only available in the US • This costs more money than her parents can afford.
    4. 4. Created a website @reachfurther @lizcable
    5. 5. Created a Facebook page & ranfundraising events @reachfurther @lizcable
    6. 6. Created a store @reachfurther @lizcable
    7. 7. Created a sponsorship appeal @reachfurther @lizcable
    8. 8. Featured in the local news @reachfurther @lizcable
    9. 9. Resourcing this campaign• What skills did they have? Marketing, IT, sales, fundraising?• What specialist equipment, software, or hardware did they have?• How much did they spend on stock for their shop?• How much did hosting & build of FOUR websites cost them?• How much did press & PR cost them? @reachfurther @lizcable
    10. 10. Cost of this social media “campaign”nothing @reachfurther @lizcable
    11. 11. What were the results? fromnothing £5000+ to in two months @reachfurther @lizcable
    12. 12. Their fundraising now supports @reachfurther @lizcable
    13. 13. Would your IT Policy have allowed this?• Can your staff access Social Media sites from your network, & on your equipment?• Are they allowed to share your content on social networks, and mention you in their status updates?• Are your committed supporters able to?• Do you need to give your supporters a way around their work IT Policy e.g a mobile site accessible from a handheld device? @reachfurther @lizcable
    14. 14. Would your web presence have allowed this?• Can your supporters share your content?• Have you joined your supporters on their networks of choice?• How easy do you make it for them to spread YOUR message? @reachfurther @lizcable
    15. 15. Would your web presence have allowed this?• This morning, I couldn’t read the websites of two major charities on the train or in the taxi – a journey time of 3.5 hours.• But I could read The Hannah Foundation site, buy stuff in it’s shop and sponsor its supporters . . . On my blackberry, ipad, phone, google, android ... @reachfurther @lizcable
    16. 16. Why Social Media?“It’s not the strongest of our specieswho survives, or the mostintelligent, but the one who is mostresponsive to change.” Charles Darwin @reachfurther @lizcable
    17. 17. What is Social Media?SOCIAL = anyone (& everyone) can have their sayMEDIA = they can say it any way they want to @reachfurther @lizcable
    18. 18. What is Social Media? “In an affluent society, we value our time and our money, so before we invest either of them in a purchase or an activity, we want to know if it is worthwhile. To figure that out, we turn to other people, listening to their advice and observing their behaviour.” Craig McMurty Microsoft Developers Weblog @reachfurther @lizcable
    19. 19. http://therealgeorgeosborne.com @reachfurther @lizcable
    20. 20. World Development Movements Christine Haigh on www.theguardian.co.uk“Social media has the benefit of reaching ahuge number of people, and spurring theminto taking positive action – if you get it right.We wanted to give people something thatwas genuinely funny and interesting to gettheir attention, engage them in the issueand, hopefully, ask them to take a moment tosend an email to the chancellor.For us, it was important that the very term"food speculation" made it into the publicconsciousness . . .” @reachfurther @lizcable
    21. 21. World Development Movements Christine Haigh on www.theguardian.co.uk“Im delighted to say the campaign looksto be working. So far weve had over13,000 views on YouTube and, as Itype, 1,400 people have emailed GeorgeOsbornes office.” @reachfurther @lizcable
    22. 22. World Development Movements ChristineHaigh on www.theguardian.co.uk @reachfurther @lizcable
    23. 23. Resourcing Social Media• The issue isn’t money• There are loads of FREE tools online and on mobile (and both!) to support your work.• The issue is TIME• But people can donate micro-amounts of time to create a BIG difference. @reachfurther @lizcable
    24. 24. Online Petition Tools @reachfurther @lizcable
    25. 25. Why start an Online Petition?• Instant access to millions of Internet users around the world• Raise awareness for your charity: Specific causes for specific audiences• Low cost: dont need a marketing budget• Less legwork: No standing around on the high street• Start a discussion: With online petitions, you can interact with your signers• Build a lasting community. @reachfurther @lizcable
    26. 26. Online Petition Tools @reachfurther @lizcable
    27. 27. Online Petition Tools @reachfurther @lizcable
    28. 28. Traditional AdvertisingSarnoff’s LawA network with 100 people is 10times as valuable as a networkwith 10 people. @reachfurther @lizcable
    29. 29. Web-based AdvertisingMetcalfe’s LawA network with 100 people isroughly a 1000 times asvaluable as a network with 10people. @reachfurther @lizcable
    30. 30. Social Media MarketingReed’s LawCompared with a network of 10people, a network with 100people is worth 2 raised to thepower of 90. @reachfurther @lizcable
    31. 31. Social Media MarketingBeckstrom’s Law“The value of a network equals the net value addedto each user’s transactions conducted through thatnetwork, summed over all users.” @reachfurther @lizcable
    32. 32. Social Media MarketingBeckstrom’s Law In English . . . .“The more people you connect to, and the moreyour contributions add value, the more valuable thenetwork becomes.” @reachfurther @lizcable
    33. 33. The REACH modelreach engage amplify convert hold @reachfurther @lizcable
    34. 34. reach engage amplify convert hold reach How many people receive our message? engage How many people talk to us? amplify How many people talk about us? convert How many people support us? hold How many people become supporters?
    35. 35. The aim is to get trustedreferrals . . . from people whoauthentically evangelise yourproduct or service for you. Steve Holzner “Facebook Marketing” @reachfurther @lizcable
    36. 36. Where are these influencers?o 850 million on FaceBooko 700,000 new members a dayo 50% of over 65’s in UK are on Facebooko 100 million on LinkedIn / 10 million (UK)o 100 million on Twitter / 16 million (UK)o 20 million follow Lady Gagao Over 25 million on Google+o 32 million on YouTube @reachfurther @lizcable
    37. 37. For Global CharitiesOrkut, RenRen, Hyves- compete with FacebookXing, Ecademy, Glassdoor & more- compete with LinkedinTwitter is Twitter everywhere @reachfurther @lizcable
    38. 38. Popularity of networks (2011)http://blog.wildfireapp.com/2012/01/19/measuring-the-business-impact-of-social-media-infographic @reachfurther @lizcable
    39. 39. When do they influence? o 75% of social networkers access their networks from their mobile devices o More than 250 million people access Facebook through mobile o Half of UK population is on Facebook o A fifth of them have it open permanently. @reachfurther @lizcable
    40. 40. What do they DO online? @reachfurther @lizcable
    41. 41. Caring = Sharing = CaringWriting for The Economist, Sheryl Sandberg, COO of Facebook, noted that many social media users post photos on their sites so that friends and family, often hundreds or thousands of miles away, can see them. “They share because they care.” On the flip side of this, people are now sharing stories many of which provoke strong feelings and encourage people to act. Campaigns can be started this way,: “They care because they share.” Sandberg also referred to Iceland where the Government, drafting a new constitution, used social media to put the figurative pen in the hands of its citizens; and The Arab Spring where (mainly younger) people used social media to give individual citizens a voice that had to be heard. @reachfurther @lizcable
    42. 42. Social Media for Charities There is a big dis- connecthttp://www.charity-commission.gov.uk/library/about_us/ccnews36.pdf @reachfurther @lizcable
    43. 43. Social Media for Charities There is a big dis- connecthttp://www.charity-commission.gov.uk/library/about_us/ccnews36.pdf @reachfurther @lizcable
    44. 44. Social Media for CharitiesWhat can you use social media for?• Awareness Raising• Fundraising, Sponsorship & Event Management• Lobbying & Petitions• Volunteer Recruitment• Crowdsourcing• Journalist & Press relations• Open Source & Social software• Supporting your supporters @reachfurther @lizcable
    45. 45. Caring = Sharing = Caring• How sharable is the content on your website?• You can add sharing tools easily using: • Sharethis • Addthis • WIBIYA• Widgets are readily available for Facebook, Linkedin, Pinterest, Google+ etc. @reachfurther @lizcable
    46. 46. Benefits of Social Mediahttp://blog.wildfireapp.com/2012/01/19/measuring-the-business-impact-of-social-media-infographic @reachfurther @lizcable
    47. 47. Measuring ROIhttp://blog.wildfireapp.com/2012/01/19/measuring-the-business-impact-of-social-media-infographic @reachfurther @lizcable
    48. 48. In Summary• You need to ALLOW social media• You need to USE social media• Resources for marketing, PR, fundraising etc. become TIME not MONEY• This allows you to mobilise your VOLUNTEERS• Mobile = social @reachfurther @lizcable
    49. 49. FINAL THOUGHTEven people who can’tafford to donatecash, will donate aTweet. @lizcable @reachfurther @lizcable
    50. 50. Free Resource @reachfurther @lizcable

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