1A The future of social mediaPresentation Transcript
The context of social media
Some examples in action
Some thoughts on the future
How it affects the Charity Sector
Making Social Media work for you
Welcome to the revolution
Welcome to the revolution
The Clue Train Manifesto
A powerful global conversation has begun.
Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies
So why is this channel so different?
We are used to push, this is pull
It is not controlled by big organisations – it’s controlled by users
Some examples of this in action
Queensland floods Names of the missing were shared online helping to reconnect families and colleagues. People used social media to register for volunteering duties in the worse hit areas and drive fundraising. Queensland Police Service used Twitter and Facebook to
Post changing traffic conditions
Advice on preparation
Evacuation centre locations
Sources of supplies.
At the peak they reached 165,000Facebook and 11,000 Twitter followers.
1940 Chronicle Bring the Battle of Britain to life for the 70thanniversary Engage with younger generations, attract new supporters. Five fictional characters re-living the Battle of Britain Regular blogs, daily posts on Facebook& Twitter 57,307unique visitors and 4102 social followers. Online donations during doubled during the campaign.
And for the future
Long livethe digital presence The website is dead
Broadcast to narrowcast - Old Spice Man http://www.youtube.com/watch?v=_-fLV28SkZ8 Lufthansa airport gifts, Orange Winter Warmers, Personalisation – minority report, social retail It’s all about the individual
Users demand a voice, a chance to participate
‘Mr Branson Save Our Station’
Pepsi Refresh Everything
“Everything has changed – again”Apple on launch of …
Geo-location Mobile devices will soon overtake desktop PCs as the primary tool for accessing the internet
The death of the website? Content now delivered through multiple communications channels Platforms are doing the hard work
How does this affect the charity sector?
The Charity sector has been an early adopter
Cost and access to supporters attractive to charities
Many have extensive (sometimes chaotic) web presences
New platforms and ideas emerging
e.g. Causes, Facebook Places Deals
Online giving still relatively low but growing fast
Driven by disaster response, personal fundraising
11am 31stDecember is the biggest spike*
Give As you Live, Donation Apps (Apple ban)
PayPal Micropayments, CAF SMS
*Network for Good
People expect charities to be more efficient
Use digital more, be transparent, demonstrate achievements
*How to Connect with Donors CAF 2010
Making that power work for you
The last generation to need to learn how to use the internet
Organisations must fundamentally change and adapt Often those in management don’t use the Internet Very often those same managers ban social media tools internally Like the web in 1999, the enthusiasts currently rule
Starters…. Management buy in Sufficient resource (Social Media is not free) The right content An analytical mind
Be simple “ Any darn fool can make something complex; it takes a genius to make something simple ”
Be authentic Listen to people!
Be brave, experiment, learn from mistakes
Margaret Manning is CEO of Reading Room and an international Entrepreneur of the Year. Margaret has championed the power of the internet from its birth believing that this is the beginning of a communications revolution, made possible through the creative use of technology, design and content. Reading Room is a digital communications consultancy with a staff of over 170, working with clients across the UK, Europe, Asia, the Middle East and Australia including The Department of Health, Terrence Higgins Trust, UNHCR, International Committee of The Red Cross and Whizz Kidz. Our services cover the full life-cycle of digital communications from planning and strategy through to design and development. e. firstname.lastname@example.org t. 020 7173 2800 w. www.readingroom.com t. www.twitter.com/ReadingRoom_UK