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1A The future of social media
 

1A The future of social media

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  • Retail - Nike
  • 3% + 31% personal fund raising

1A The future of social media 1A The future of social media Presentation Transcript

  • Agenda
    • The context of social media
    • Some examples in action
    • Some thoughts on the future
    • How it affects the Charity Sector
    • Making Social Media work for you
  • Welcome to the revolution
  • Welcome to the revolution
  • The Clue Train Manifesto
    • A powerful global conversation has begun.
    • Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies
  • So why is this channel so different?
    • We are used to push, this is pull
    • It is not controlled by big organisations – it’s controlled by users
    • http://www.screentweet.com/0LrjGFg
  • Some examples of this in action
  • Queensland floods
    Names of the missing were shared online helping to reconnect families and colleagues.
    People used social media to register for volunteering duties in the worse hit areas and drive fundraising.
    Queensland Police Service used Twitter and Facebook to
    • Debunk myths
    • Post changing traffic conditions
    • Advice on preparation
    • Evacuation centre locations
    • Sources of supplies.
    At the peak they reached 165,000Facebook and 11,000 Twitter followers.
  • 1940 Chronicle
    Bring the Battle of Britain to life for the 70thanniversary
    Engage with younger generations, attract new supporters.
    Five fictional characters re-living the Battle of Britain
    Regular blogs, daily posts on Facebook& Twitter
    57,307unique visitors and 4102 social followers. Online donations during doubled during the campaign.
  • And for the future
  • Long livethe digital presence
    The website is dead
  • Broadcast to narrowcast - Old Spice Man http://www.youtube.com/watch?v=_-fLV28SkZ8
    Lufthansa airport gifts, Orange Winter Warmers,
    Personalisation – minority report, social retail
    It’s all about the individual
  • http://walkthewye.eventbrite.com/
  • Users demand a voice, a chance to participate
    • ‘Mr Branson Save Our Station’
    • Pepsi Refresh Everything
  • “Everything has changed – again”Apple on launch of …
  • Geo-location
    Mobile devices will soon overtake desktop PCs as the primary tool for accessing the internet
  • The death of the website?
    Content now delivered through multiple communications channels
    Platforms are doing the hard work
  • How does this affect the charity sector?
  • The Charity sector has been an early adopter
    • Cost and access to supporters attractive to charities
    • Many have extensive (sometimes chaotic) web presences
    • New platforms and ideas emerging
    e.g. Causes, Facebook Places Deals
  • Online Giving
    • Online giving still relatively low but growing fast
    • Driven by disaster response, personal fundraising
    • 11am 31stDecember is the biggest spike*
    • Give As you Live, Donation Apps (Apple ban)
    • PayPal Micropayments, CAF SMS
    *Network for Good
  • People expect charities to be more efficient
    • Use digital more, be transparent, demonstrate achievements
    *How to Connect with Donors CAF 2010
  • Making that power work for you
  • The last generation to need to learn how to use the internet
  • Organisations must fundamentally change and adapt
    Often those in management don’t use the Internet
    Very often those same managers ban social media tools internally
    Like the web in 1999, the enthusiasts currently rule
  • Living it
  • Starters….
    Management buy in
    Sufficient resource (Social Media is not free)
    The right content
    An analytical mind
  • The four basic rules
  • Set measurable objectives
    Our overall aim is... [Vision]
    Our objectives are….
    • Measurable
    • Agreed
    • Realistic
    • Time bound
  • Be simple

    Any darn fool can make something complex;
    it takes a genius to make something simple

  • Be authentic
    Listen to people!
  • Be brave, experiment, learn from mistakes
  • Any questions?
  • Margaret Manning is CEO of Reading Room and an international Entrepreneur of the Year. Margaret has championed the power of the internet from its birth believing that this is the beginning of a communications revolution, made possible through the creative use of technology, design and content.
    Reading Room is a digital communications consultancy with a staff of over 170, working with clients across the UK, Europe, Asia, the Middle East and Australia including The Department of Health, Terrence Higgins Trust, UNHCR, International Committee of The Red Cross and Whizz Kidz. Our services cover the full life-cycle of digital communications from planning and strategy through to design and development.
    e. m.manning@readingroom.com
    t. 020 7173 2800
    w. www.readingroom.com
    t. www.twitter.com/ReadingRoom_UK