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I’ve heard of Facebook and Twitter… but what is LinkedIn? How can using it benefit me?First steps with LinkedIn:Presented to the Rotary Club of Abbotsford-Sumas by Danielle Knowles
What is LinkedIn?• LinkedIn is the world’s largest professional social network with over 120 million members and growing rapidly.• LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.• Click here to watch a short video overview of what LinkedIn is and how it can help you.
But I’m already on Facebook…• LinkedIn is another social network, but it’s also a lot more than that.• Unlike Facebook, LinkedIn isn’t for sharing photos of your dog, playing games or talking about what you had for lunch.• LinkedIn is a place for professionals to connect with other professionals, share their resumes and make valuable business contacts.• While Facebook is a fun and useful website, LinkedIn is an extremely useful service that is essential for developing your professional online profile.
What do people see when they “Google” you?• LinkedIn gives you the keys to controlling your online identity.• Have you Googled yourself lately? You never know what may come up.• LinkedIn profiles rise to the top of search results, letting you control the first impression people get when searching for you online.
Create a LinkedIn profile (first steps): • Creating a LinkedIn profile is easy and free. • Click here to walk through the simple, initial steps of setting up your profile.
Make the most of your profile:• Own a profile that truly represents you.• List your current and past positions and education. This helps the right people and opportunities find you.• Add a profile photo - people never forget a face.• Add a summary paragraph – think of it as a personal elevator pitch!
Setting up your profile, continued…• Ensure your connections represent your “real world” network.• Use webmail import to see all the people you know who are already on LinkedIn. You can then select who you want to add to your network.• Upload contact files from Outlook, MacMail, etc.• View LinkedIn’s lists of your colleagues and classmates who are already on LinkedIn.
Setting up your profile, continued…• Leverage the power of your LinkedIn network.• With a profile and connections that truly represents you and your “real-world” network, you’re all set to get the most out of LinkedIn.• Post a question on Answers and tap into the experts you’re connected to and the entire LinkedIn network.• Look up someone’s profile before you meet with them. Learn their background and see who you know in common to get off to a fast start.• Search for service providers and select based on recommendations from trusted contacts.
Need more help with setting up your profile?• Click here to watch a short video on setting up a 100% complete LinkedIn profile.• Click here to watch a short video on writing your executive summary.
Rounding out your profile with additional information:• Click here for information from LinkedIn on connecting your profile to your Twitter account.• Click here for information on how to add applications to truly make your LinkedIn profile come alive.• Click here to learn how to personalize privacy and contact settings.
How Rotarians can utilize LinkedIn:• LinkedIn has put a considerable amount of thought into how the website can serve various sectors. Non-profit organizations have not been overlooked in this regard.• LinkedIn offers a useful summary on best practices for NPOs that can be very useful for the Abbotsford-Sumas Rotary Club. They also have advertising and marketing initiatives for non- profit groups, and welcome you to contact them.
Interested in learning more?• LinkedIn offers free online training sessions, directly from their staff, if you are interested in learning even more about their service.• LinkedIn 101 (The basics of LinkedIn: Your Profile, Joining Groups, Settings, Search and more) is currently being held each Wednesday at 1:00 pm CST.• You can participate in the training by clicking here.
Let’s connect!• Once you have your LinkedIn profile set up, let’s connect. You can visit my profile by clicking here.• Once we are in each other’s LinkedIn networks, I can easily assist you should you have any questions about making the most of LinkedIn.