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5 Ways to Get the Most out of your Facebook fan page

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A presentation for the Rotary Club of Abbotsford-Sumas.

A presentation for the Rotary Club of Abbotsford-Sumas.

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  • 1. 5 ways to make the most of your Facebook fan page
    • A presentation to the Rotary Club of Abbotsford-Sumas, by Danielle Knowles
    January 2012
  • 2. Compounding on what you already know..
    • In our previous workshops, we walked step-by-step through creating Facebook pages for your businesses, and of course we have already established one for your club.
    • Remember, fan pages are different than your personal profile.
    • Now that you have the page, what do you do with it?
  • 3. Why is having a great Facebook fan page so important?
    • With more than 350 million active members, your audience is on Facebook.
    • Now is the time to truly embrace social media and use it to your benefit, whether it ’ s for your business or Rotary.
    • Not only is Facebook a great place to expose thousands of new contacts to your business or cause, Google is now using social media content in their search results. (This means that when your public business or club page is active on Facebook, the activity will show up in Google when people search for terms that match your content.)
  • 4. Here are 5 tips on how to make the most of your Facebook fan page:
  • 5. #1 - entice people to become fans
    • Offer people an incentive to become a fan of your page. This can be any type of incentive and doesn ’ t have to be big or expensive. It might be a gift certificate for your restaurant or an entry into a draw for a free service or a discounted rate.
    • Encouraging people to “ like ” your fan page is essential. The more fans you have, the more people are exposed to what you offer.
  • 6. #2 - keep the content coming
    • You must give your fans a reason to visit your page frequently. This doesn ’ t require taking up lots of your time.
    • Post exclusive offers, talk about company or club news or mention new products, services and events.
    • Consistency is key - update your page regularly, but don ’ t spend your whole day on it. Two or three updates a week will keep you in your fans ’ minds but not overload them.
    • The more people are interested in what you have to say, the more likely they are to suggest your page to friends, thus increasing your exposure!
  • 7. #3 - create a personal connection
    • Dealing with people and companies online can feel impersonal compared to face-to-face interaction, even in this technology-driven day and age.
    • Your goal should be to create personal connections as often as possible.
    • Picture and video updates are fantastic ways to engage your audience. Post images of your products, upload a video tour of your office or share photos of your staff or team (especially from company or club events!)
  • 8. #4 - interaction is key
    • The social media environment is built around interactive communication.
    • Your fan page won ’ t be a success if you don ’ t interact with your audience. If someone posts a question, answer them - even if it ’ s just to say that you ’ ll follow up with a private message or to invite them to call you.
    • In an upcoming webinar, we ’ ll be looking at improving interaction with your Abbotsford-Sumas Rotary Club Facebook page.
    • Click here for a great example of social media interaction from Chili ’ s Restaurants.
  • 9. #5 - sneak peek
    • Offering a sneak peek into an upcoming service or product is an awesome way to earn fan loyalty.
    • This can make your fans feel rewarded for participating. It ’ s also a great way to get feedback on what you ’ re doing!
    • Best of all, offering a sneak peek doesn ’ t cost anything.
  • 10. A sneak peek for you!
    • Webinars currently in the works for you:
    • How to improve interaction with your Rotary Club of Abbotsford-Sumas Facebook fan page.
    • How to get started with LinkedIn ( www.linkedin.com )
    • How to use Twitterfeed to send your blog posts to Facebook, Twitter and Linked in automatically.
    • 3 ways to boost interaction with your Facebook audience.
  • 11. Questions?
    • If you have any questions about this presentation or how to get the most out of your Facebook page, you ’ re welcome to email me by clicking this link.
    • -Danielle