In our previous workshops, we walked step-by-step through creating Facebook pages for your businesses, and of course we have already established one for your club.
Remember, fan pages are different than your personal profile.
Now that you have the page, what do you do with it?
Why is having a great Facebook fan page so important?
With more than 350 million active members, your audience is on Facebook.
Now is the time to truly embrace social media and use it to your benefit, whether it ’ s for your business or Rotary.
Not only is Facebook a great place to expose thousands of new contacts to your business or cause, Google is now using social media content in their search results. (This means that when your public business or club page is active on Facebook, the activity will show up in Google when people search for terms that match your content.)
Here are 5 tips on how to make the most of your Facebook fan page:
Offer people an incentive to become a fan of your page. This can be any type of incentive and doesn ’ t have to be big or expensive. It might be a gift certificate for your restaurant or an entry into a draw for a free service or a discounted rate.
Encouraging people to “ like ” your fan page is essential. The more fans you have, the more people are exposed to what you offer.
Dealing with people and companies online can feel impersonal compared to face-to-face interaction, even in this technology-driven day and age.
Your goal should be to create personal connections as often as possible.
Picture and video updates are fantastic ways to engage your audience. Post images of your products, upload a video tour of your office or share photos of your staff or team (especially from company or club events!)
The social media environment is built around interactive communication.
Your fan page won ’ t be a success if you don ’ t interact with your audience. If someone posts a question, answer them - even if it ’ s just to say that you ’ ll follow up with a private message or to invite them to call you.
In an upcoming webinar, we ’ ll be looking at improving interaction with your Abbotsford-Sumas Rotary Club Facebook page.
Click here for a great example of social media interaction from Chili ’ s Restaurants.