YouTube for fun and education

for fun and education Paul Ayres ILRT Staff Development Week http://www. youtube .com/ cfbloke

Do you YouTube?

Questions in my head
Is there a YouTube community or is it just a video archive?
Are organisations welcome in the social space that is YouTube?
Is YouTube a "World of Webcams" or a place for proper video?
Is there any educational potential in this medium?
What are the opportunities and challenges of using online video?
Where is all the good stuff on YouTube and how do you find it?

How are we going to look at it?
Paul's YouTube story
Alex Juhasz a YouTube educator
Binaries and continuums
Individuals versus organisations
YouTube myths, survival tips and where to find the good stuff
… and a few videos featuring broccoli, 80 year old men and over 100 vloggers

Who is this?

Welcome to LlewTube!

Vegetables are good for you

Vlog, chat and ukuleles

Upstaged, YouStage, Backstage

By the community, for the community … sound familiar?

Is YouTube educational?

Not a place for learning, although we learnt a lot there
"Vlogs depend upon the intimate communication of the spoken word. Corporate videos are driven by strong images, sounds, and sentiments. This underscores how YouTube is not the level or uniform playing field people want to pretend it to be."
http://www. oculture .com/2008/04/teaching_on_ youtube .html
http://www. youtube .com/ mediapraxisme

Asking different questions?
A raft of legitimate criticisms of YouTube as a site and as an educational resource
A media theory perspective will make you think of YouTube in a new way
Binaries (and continuums) are a good way of thinking about YouTube
http:// aljean . wordpress .com/

Paul's binaries (or continuums?)
World of Webcam versus "proper" video
Is the video response the essence of Web 2.0?
Individuals versus Organisations
Can organisations ever "win" on YouTube?
Community versus Archives
How do you interact as a University?

World of Webcam versus "proper" video
What proportion of YouTube videos are recorded from webcams?
If interaction is the basis of everything 2.0 then the video response is what makes YouTube a Web 2.0 site
Is YouTube "just" consumable media? And therefore no point striving for perfection - email with pictures?

Real name, no gimmicks

Individuals versus Organisations
Individuals dominate the Most Subscribed lists on YouTube, while Organisations do better in the Most Viewed listings
Commercial Organisations are looking for the "viral video" hit, but there's, no knowing what will take off on YouTube
How do some individual YouTubers stack up against some big organisations?

Metallica Matt wins the Nobel Prize - crackin!
Nobel Prize
970 subscribers
http://www. youtube .com/ thenobelprize
Metallica Matt
980 subscribers
http://www. youtube .com/ metallicamatt

Gordon Brown loses yet another popularity contest!
UK Labour Party
1781 subscribers
http://www. youtube .com/ theuklabourparty
Elise Harris
2057 subscribers
http://www.youtube.com/Eliseharris

Ben and TED's excellent subscriber counts!
TED talks
15,556 subscribers
http://www. youtube .com/ TEDtalksDirector
Ben Loka
12,471 subscribers
http://www. youtube .com/ BenLoka

How not to do it (1)

Community versus Archives
Organisations "fail" at YouTube as they regard it as a video archive and do not engage with the community
The community plays tag games, collaborates on videos together and subscribe/rate/comment a lot
Organisations looking to monetize video or control their brand should look elsewhere

What is Online Community to you?

Show me the money!
YouTube has a partnership program on offer to popular individuals and organisations
Rates of return to partners seem to be very low according to some who have turned down the offer from YouTube
Many individual vloggers feel this has distorted the YouTube experience with a race for video views, subscribers and more spam
More on the business of digital film making from: http:// kentnichols .com/

Branding with ninjas

Get your clothes off!
When you add a video to YouTube it grabs three frames from the file and shows one of those as the icon for that video
Many regular vloggers were getting sick of videos with inserted frames designed to make people click on the video
So they decided to do something about it …

The Naked Vlog Campaign

Paul's experience
If you build it, they will come … oh no, they won't
Only grow these numbers by being an active part of the community

YouTube tips for organisations
Use it to surface content that can be linked to from elsewhere, not as your video archive
Use YouTube as a marketing tool to raise awareness about your brand and what you do
YouTube can become a time sink if you try to engage with the community
Face up to the fact that YouTube is a social space designed for individuals

How to do it

How not to do it (2)

YouTube tips for individuals
Comment, rate and subscribe to videos and channels that you like
Upload videos yourself and post responses to other videos
Be an active contributor to the community in the same way as on an email list
But it's not always a friendly place

The unreasonableness of crowds

So what's it like on YouTube?

Finding the good stuff
Findability on YouTube is awful despite / because of user tagging - try the Education channel
Use third parties to get beyond the what's popular / what's being discussed lists
Open Culture http://www.oculture.com/
Intute http://www.intute.ac.uk/cgi-bin/search.pl?term1=youtube
Or visit me at: http://www. youtube .com/ cfbloke

What’s next?
Technical developments - increased quality, push to mobiles, annotation
Monetisation - copyright, advertising, May sweeps, effect on TV watching
Not just the kids - Geriatric 1927 can do it and new tools e.g. The Flip
New formats - live video (Stickam, UStream), video chat (Seesmic)

Video as an educational tool
Good instructional videos take time to make
Can be inefficient in imparting information
Exacerbates the digital divide in terms of those who have skills / interest in technology
Difficult to mainstream into your existing work - similar to podcasting, not blogging
Video yes, but YouTube no?

To sum up
There is still a gap out there for a better YouTube, but has it cornered the market?
Is it fair to criticise YouTube for being a poor educational resource?
YouTube is a social space and a people orientated network - organisations take note

Finish on a song …
Facebook records or recalls existing communities, YouTube helps to create new ones

http://escelearn.wordpress.com	4592
http://alissweb2.wordpress.com	49
http://www.intute.ac.uk	42
http://translate.googleusercontent.com	23
http://www.slideshare.net	11
http://virtualtrainingsuite.blogs.ilrt.org	4
http://www.thecommentarybox.co.uk	3
http://gannon.wikispaces.com	3
http://webcache.googleusercontent.com	2
url_unknown	2
http://www.comedyfatbloke.co.uk	1
http://escelear..wordpress.com	1
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http://prlog.ru	1

YouTube for fun and education

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