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  • 1. Proven Strategies. Thrilling Results. October 2013 Cohen-Friedberg Associates 617.965.0279
  • 2. CREATE.VALUE. Our Guiding Principles  We develop sales building ideas and activate promotions.  We drive transactions and collect data to support our clients’ business goals.  We create. We offer a great value. We create value. 10/22/2013 Property of CFA Marketing & Sales Promotions Agency 2
  • 3. The Company     CFA was founded in 1994 in Greater Boston by Mark Cohen and Eric Friedberg. Over the past 20 years, the company has built a reputation as a leading promotions and sweepstakes agency driven by tangible results. CFA works with high profile retail and consumer goods and services companies. Today a team of 12 CFA associates executes hundreds of promotions each year. We are creative, committed and 100% customer focused. 10/22/2013 Property of CFA Marketing & Sales Promotions Agency 3
  • 4. The Company We Keep 10/22/2013 Property of CFA Marketing & Sales Promotions Agency 4
  • 5. At Your Service Traditional Promotions Facebook Activation Sweepstakes Administration & Fulfillment 10/22/2013 Mobile Games Property of CFA Marketing & Sales Promotions Agency 5
  • 6. CFA Sweepstakes Management Snapshot Sweepstakes/Contest Rules • Writing all rules for traditional and online promotions • Management of all Federal and local requirements for registration and bond state filings • Provide alternate means of entry Prize Management • Help secure prizes (if needed) • Receipt of entries from all entry points • Sourcing, purchase, distribution of prizes as needed Winner Administration • Winner selection, affidavits and 1099s for prizes over $600 • Contacting winners via email, text mail. • Verification of all winners 10/22/2013 Property of CFA Marketing & Sales Promotions Agency 6
  • 7. Additional Services Social Media & Mobile App Promotions Overview • CFA is also a leading social media and mobile development agency. We provide the planning, design, development and execution of custom Facebook and mobile promotion applications and infrastructure for Apple iOS, Android, Windows Phone, Blackberry and Mobile Web Technologies. • The CFA platform tracks tweets and retweets for Twitter-based promotions • We have executed 40+ Pinterest promotions over the last 18 months for national retail clients. Options • Turn-key Facebook and mobile sweepstakes applications that includes all creative, hosting, data capture, backend and all sweepstakes administration. • We have also built the next generation of Facebook interactive instant win games to increase participation levels and help our clients stand out. • CFA has available photo and video contests , sports games and challenges, tug-of-war style voting applications, quiz applications, Look Books (showcase your products in an engaging slideshow right on Facebook). All of these applications drive multiple calls-to-action, including online and in-store purchase, viewing exclusive content, etc. Back-End • Hosting on CFA servers and data collection for all online sweepstakes • A commitment to invest in cutting edge technology and data security 10/22/2013 Property of CFA Marketing & Sales Promotions Agency 7
  • 8. Client Work: Staples Overview: • CFA client since 2006, 1,000 stores • Bring “easy brand promise” to life at Staples retail CFA Program Elements: • Concept development with brand team • Sweepstakes management • Seeding winning tickets • Prize management, registrations, bond, prize fulfillment Results: • 10 prizes redeemed • Significant PR coverage due to unique promo and Boys & Girls club tie-in 10/22/2013 Property of CFA Marketing & Sales Promotions Agency 8
  • 9. Client Work: Party City Overview: • 600 stores, CFA client since 2007 • Leverage Giants sponsorship to drive name collection and store traffic • Instant scratch and win program on game day at the stadium CFA Program Elements: • Promotion creative • Game card development • Sweepstakes management Results: • Grew database by 25,000 • Sales lift immediately following game 10/22/2013 Property of CFA Marketing & Sales Promotions Agency 9
  • 10. Client Work: Sullivan Tire Overview: • CFA helped a regional tire chain leverage their partnership with a local Red Sox player • Client extended the CFA promotion using radio/TV, local events CFA Program Elements: • CFA handled all phases of the promotion from POS, creative, production, website development and all sweepstakes management. Results: • Promotion added 20K+ contacts to client database 10/22/2013 Property of CFA Marketing & Sales Promotions Agency 10
  • 11. Client Work: Sports Illustrated Overview: • First-ever Sports Illustrated fresh face competition for an unknown model CFA Program Elements: • Creative • Technology • Back-end judging for Results: • 12,000 entries 10/22/2013 Property of CFA Marketing & Sales Promotions Agency 11
  • 12. Client Work: Marathon Gas Overview: • Drive convenience store sales, bounce back gas purchase • Build customer database using a drive to web game card CFA Program Elements: • 19 million run multi-version game card, production/prize seeding • Vendor co-op (Hershey, Pepsi, M&M, Frito-Lay) • Managed $1 million check issuance back to gas stations and fulfillment of 1,000+ prizes, registration and bonding • Hosting online game, prize insurance 10/22/2013 Property of CFA Marketing & Sales Promotions Agency 12
  • 13. Additional Client Work Samples Facebook promotion targeting youth market. $900K WalMart investment. 10/22/2013 Property of CFA Marketing & Sales Promotions Agency 13
  • 14. 10/22/2013 Property of CFA Marketing & Sales Promotions Agency 14
  • 15. Service Model How we’re different? CFA agency principals work on your business and are a phone call away every day. Your account is managed by the same teams that have executed hundreds campaigns for similar businesses. We listen. We add valuable insight. You get the quality and quantity of work you need. Because at CFA, we create value. Nat’l Account VP Account Manager Field Marketing Specialist 10/22/2013 Account Manager Field Marketing Specialist Field Marketing Specialist The # of account managers and field marketing specialists depends on the number of promotions and in-field execution requirements. Property of CFA Marketing & Sales Promotions Agency 15
  • 16. Dick’s Sporting Goods Sample Sweepstakes Workflow • Create promotion order form • CFA reviews request from DSG and clarifies • CFA reviews prize pool for state registration and bond requirements • Within 48 hours CFA returns a draft of rules for client review Phase 1 10/22/2013 Phase 2 • Client sends revision/approvals • Client/CFA determine if outside counsel review is required • CFA registers and bonds game no less than 7 days prior to the start of the promotions • CFA issues electronic calendar of promotion details • CFA receives data • CFA conducts random drawing per Official Rules • CFA issues winner’ list to DSG for name approval (non employee status) • CFA contacts winners • CFA to issues Affidavits/W-9s (if over $600) • CFA to receive winner documents Phase 4 • CFA to award prizes • CFA to file winners list with states as required • CFA to issue yearend tax forms as needed Phase 3 Property of CFA Marketing & Sales Promotions Agency 16
  • 17. Program Pricing Structure Option 1 Option 2 * Agency Service Fees Agency Service Fees • $2,500 per promotion • Inclusive of all elements in workflow • CFA also provides creative concepts and counsel • Traditional or online promotion 10/22/2013 • $8,500 per month • Up to 4 sweepstakes per month based on annual contract • Inclusive of all elements in workflow • CFA creative input • Traditional or online promotions Property of CFA Marketing & Sales Promotions Agency Additional Fees • Prize fulfillment inclusive of shipping, handling and tracking: Gift cards $20 Prizes up to 3lb $25 • $350 to source and fulfill prize trips (trip billed at cost) • Registration and bond fees (at cost) 17
  • 18. In Their Own Words “CFA Promo has been a key partner to our engagement strategy and is one of the most creative agencies we have ever worked with!” -- Carlos Gil Manager, Social Media Bi-Lo Holdings CFA has been a strong partner over the years, and we appreciate their consistency and dedication to providing responsible sweepstakes services. – Yasaman, Pourati, Manager Customer Satisfaction, Staples “ My advertising agency has collaborated seamlessly with Eric and his team on multiple digital and social campaigns over the last 4 years. CFA handles all contracts, legal rules, insurance and fulfillment for our social promotions, which allows us to focus on the creative concept and overall campaign without worry.” -- Phyllis Dealy, Partner, Woods Witt Dealy & Sons “We’ve been working with CFA for a few years and they have been fabulous to work with, from their attention to detail to their legal input, and suggestion on creative solutions. They make the process smooth and easy; they are always a great addition to our team!” -- David Abehsera, President The Woo Agency 10/22/2013 Property of CFA Marketing & Sales Promotions Agency 18
  • 19. At Your Service "Over the last 17 years, I have had the luxury of leading the marketing and digital strategies for many blue chip organisations both in the US and Europe. Throughout that journey, the one constant has been CFA…they have been a true partner and extension of my team. Regardless of the sector, the budget, or challenge, I knew I could count on Eric and his team to successfully deliver on our needs. CFA is a trusted, reliable and innovative resource that I always have on my speed dial wherever I am" -Kimberly Kriss, SVP Marketing, AEG Europe 10/22/2013 Property of CFA Marketing & Sales Promotions Agency 19