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SHSMD Conference Social Media Speech

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    SHSMD Conference Social Media Speech - Presentation Transcript

    1. WHAT IS SOCIAL MEDIA? The online world is a little like space.
    2. WHAT IS SOCIAL MEDIA? Social media isn’t enough.
    3. The Stickiness of a Social Media Marketing Campaign DEMI & COOPER ADVERTISING
    4. How To Make The Web Work For You Find People Who Need (or Could Need) You Attract Them To Your Site(s) and Blogs Romance Them To Get Permission To Communicate Communicate With Them By Providing Valuable Information Track High Users And Make Them Ambassadors Feed Ambassadors Info You Want Spread and Shared Analyze All Activity To Make Your Efforts More Efficient
    5. Find People Who Need (or Could Need) You Think “Sticky Spots” News Sites
    6. Find People Who Need (or Could Need) You Think “Sticky Spots” News Sites
    7. Find People Who Need (or Could Need) You Think “Sticky Spots” News Sites
    8. Find People Who Need (or Could Need) You Think “Sticky Spots” Consumer Sites
    9. Find People Who Need (or Could Need) You Think “Sticky Spots” Consumer Sites
    10. Find People Who Need (or Could Need) You Think “Sticky Spots” Consumer Sites
    11. Find People Who Need (or Could Need) You Think “Sticky Spots” Consumer Sites
    12. Find People Who Need (or Could Need) You Think “Sticky Spots” Consumer Sites
    13. Find People Who Need (or Could Need) You Think “Sticky Spots” Consumer Sites
    14. Find People Who Need (or Could Need) You Think “Sticky Spots” Consumer Sites
    15. Find People Who Need (or Could Need) You Think “Sticky Spots” Consumer Sites
    16. Find People Who Need (or Could Need) You Think “Sticky Spots” Consumer Sites
    17. Find People Who Need (or Could Need) You Think “Sticky Spots” Consumer Sites
    18. Find People Who Need (or Could Need) You Think “Sticky Spots” Consumer Sites
    19. Find People Who Need (or Could Need) You Think “Sticky Spots” Pay Per Click Sites
    20. Find People Who Need (or Could Need) You Think “Sticky Spots” Pay Per Click Sites
    21. Find People Who Need (or Could Need) You Think “Sticky Spots” Pay Per Click Sites
    22. Find People Who Need (or Could Need) You Think “Sticky Spots” Twitter
    23. Find People Who Need (or Could Need) You Think “Sticky Spots” Twitter
    24. Find People Who Need (or Could Need) You Think “Sticky Spots” Twitter
    25. How To Make The Web Work For You Find People Who Need (or Could Need) You Attract Them To Your Site(s) and Blogs Romance Them To Get Permission To Communicate Communicate With Them By Providing Valuable Information Track High Users And Make Them Ambassadors Feed Ambassadors Info You Want Spread and Shared Analyze All Activity To Make Your Efforts More Efficient
    26. Attract Them To Your Site(s) and Blogs
    27. Attract Them To Your Site(s) and Blogs No Secret Here. You MUST Provide A Link To Your Site Valuable Information Timely Information Special Offers Inside Information Accurate Answers Helpful Links
    28. How To Make The Web Work For You Find People Who Need (or Could Need) You Attract Them To Your Site(s) and Blogs Romance Them To Get Permission To Communicate Communicate With Them By Providing Valuable Information Track High Users And Make Them Ambassadors Feed Ambassadors Info You Want Spread and Shared Analyze All Activity To Make Your Efforts More Efficient
    29. Romance Them To Get Permission To Communicate
    30. Romance Them To Get Permission To Communicate
    31. Romance Them To Get Permission To Communicate
    32. Romance Them To Get Permission To Communicate
    33. Romance Them To Get Permission To Communicate
    34. Romance Them To Get Permission To Communicate
    35. Romance Them To Get Permission To Communicate
    36. How To Make The Web Work For You Find People Who Need (or Could Need) You Attract Them To Your Site(s) and Blogs Romance Them To Get Permission To Communicate Communicate With Them By Providing Valuable Information Track High Users And Make Them Ambassadors Feed Ambassadors Info You Want Spread and Shared Analyze All Activity To Make Your Efforts More Efficient
    37. Communicate With Them By Providing Valuable Information
    38. Communicate With Them By Providing Valuable Information
    39. Communicate With Them By Providing Valuable Information
    40. Communicate With Them By Providing Valuable Information
    41. Communicate With Them By Providing Valuable Information
    42. Communicate With Them By Providing Valuable Information
    43. Communicate With Them By Providing Valuable Information
    44. Communicate With Them By Providing Valuable Information
    45. Communicate With Them By Providing Valuable Information
    46. How To Make The Web Work For You Find People Who Need (or Could Need) You Attract Them To Your Site(s) and Blogs Romance Them To Get Permission To Communicate Communicate With Them By Providing Valuable Information Track High Users And Make Them Ambassadors Feed Ambassadors Info You Want Spread and Shared Analyze All Activity To Make Your Efforts More Efficient
    47. Track High Users And Make Them Ambassadors
    48. Track High Users And Make Them Ambassadors
    49. Track High Users And Make Them Ambassadors
    50. Track High Users And Make Them Ambassadors
    51. How To Make The Web Work For You Find People Who Need (or Could Need) You Attract Them To Your Site(s) and Blogs Romance Them To Get Permission To Communicate Communicate With Them By Providing Valuable Information Track High Users And Make Them Ambassadors Feed Ambassadors Info You Want Spread and Shared Analyze All Activity To Make Your Efforts More Efficient
    52. Feed Ambassadors Info You Want Spread and Shared Having trouble reading this message? View our online version here. Sherman Offers $25 Flu Shots Flu season season begins this month, and Sherman Health wants to help protect you and your family against influenza, a highly contagious respiratory illness that is more serious than just a cough and runny nose. Sherman Health is offering “mercury free” flu shots earlier than ever this year for only $25, payable with cash, check or credit card. Flu shots are free for individuals covered by Medicare Part B (must present Medicare card at time of shot). No appointments are necessary. Flu shots are a recommended preventive measure for anyone, however children as young as 6 months to as old as 19 years of age, pregnant women, individuals 50 years of age or older, and those with certain chronic medical conditions run a higher risk of infection. Flu shots will be available at various Sherman Health Clinics beginning October 25th through the month of November. Click here for a complete list of available dates and times. You may also call the Sherman flu hotline at 847-429-FLU1, or 800-397- 9000. Sincerely, Krystin Kolakowski Web Marketing Coordinator Copyright © 2008 Sherman Health 934 Center Street Elgin, IL 60120 | 800.397.9000 | 847.742.9800 Privacy Policy | Terms & Conditions | Opt-out Share with a Friend If you prefer not to receive commercial e-mail from Sherman Health, or if you've changed your e-mail address, please click here. 2:35
    53. Feed Ambassadors Info You Want Spread and Shared 2:35
    54. Feed Ambassadors Info You Want Spread and Shared 2:35
    55. Feed Ambassadors Info You Want Spread and Shared 2:35
    56. How To Make The Web Work For You Find People Who Need (or Could Need) You Attract Them To Your Site(s) and Blogs Romance Them To Get Permission To Communicate Communicate With Them By Providing Valuable Information Track High Users And Make Them Ambassadors Feed Ambassadors Info You Want Spread and Shared Analyze All Activity To Make Your Efforts More Efficient
    57. Analyze All Activity To Make Your Efforts More Efficient ShermanHealth.com Traffic ShermanHealth.com: July 2009/August 2009 Comparison Chart 2,000 1,500 1,000 500 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 July August Analysis The month of August saw an average of 1,348 unique visitors per day to ShermanHealth.com, compared to 1,352 unique visitors per day in the month of July, very comparable with a decrease of only 4 visitors. The consistent peaks found in both months represent Mondays, easily the best single days for traffic. All four Mondays in August saw a unique visitor total above 1,700. After Mondays, the visitors tend to decline sharply until the weekend hits, when the average number of unique visitors average typically over 700 per day. Last month was slightly over 600 per day on the weekend.
    58. Analyze All Activity To Make Your Efforts More Efficient ShermanHealth.com Traffic Breakdown Benchmark July August Unique Visitors 27,294 27,602 Unique Visitors/Day 1,352 1,348 Pages Viewed/Visit 4.5 4.5 Avg. Visit Length 3:35 3:19 Bounce Rate 28.61% 28.65% Top Requested Job Listings Job Listings Pages Physician Finder Physician Finder Locations Locations Direct Traffic To 17.74% 16.59% WebSite Search Engine Traffic 37.25% 37.71% Referring Sites 44.24% 44.89% Other Traffic Sources 0.77% 0.81% Top Traffic Sources Indeed.com Indeed.com TheFutureofSherman.com TheFutureofSherman.com ShermanHealth.com/blog WelcometoSherman.com
    59. Analyze All Activity To Make Your Efforts More Efficient ShermanHealth.com Sign-Up/Inquiries Breakdown Benchmark July August Total SIgn-Ups/ 174 185 Inquiries Elist 25 25 Class/Event 62 70 Newsletter 3 3 eCard 16 15 Testimonials 3 0 CT Scan 10 10 Service Line 0 0 Employment 34 30 Website Questions 1 7 Physican 0 2 General Questions 20 23
    60. Analyze All Activity To Make Your Efforts More Efficient The Future of Sherman Blog Traffic Benchmark July August Unique Page Views 1,731 1,936 Number of Articles Published 4 4 Top 3 Most Viewed Articles Updated Photos Inside the New Sherman Hospital! Twitter Tour Photo Recap (483 views) (498 views) Q and A: Details on the New Sherman Gift Shop The Future of Sherman Health's New Cafe (224 (447 views) views) Twitter Tour the New Sherman Hospital (79 views) Twitter Tour the New Sherman Hospital (156 views) Analysis Future of Sherman Blog TheFutureofSherman.wordpress.com surpassed July!s unique page views pulling in 2,000 1,936, an increase of over 111%. The Twitter Tour of the New Hospital was in August which brought a lot of attention to the blog. 1,925 1,850 1,775 1,700 July August Unique Page Views
    61. Analyze All Activity To Make Your Efforts More Efficient eBlasts August 5, 2009 August 10, 2009 August 20, 2009 August 26, 2009 August 28, 2009 Number Sent 5,960 5,971 6,006 5,907 5,862 Delivered 5,750 5,762 5,793 5,834 5,818 Undelivered 199 (3%) 201 (3%) 200 (3%) 49 (.5%) 42 (1%) Bounced 11 (0%) 8 (0%) 13 (0%) 24 (0%) 2 (0%) Unique 1,113 (19%) 726 (13%) 842 (15%) 935 (16%) 706 (12%) Viewers Unique 242 (4%) 350 (6%) 517 (9%) 455 (7.8%) 143 (2.5%) Clickers Unsubscribes 16 10 15 14 8 Complaints 1 2 13 (0%) 1 0 Top Three Sherman to Host 2nd Sherman Health’s New Twitter Tour Recap (516 Chicago Tribune: The 8 http:// Links Annual Family Health Cafe (293 clicks) clicks) most germ-friendly spots shermanhealthexperienc and Safety Fair (131 in the house (292 clicks) e.wordpress.com (77 clicks) clicks) The Future of Sherman Q&A Sherman Gift Shop AtC: Can Heart Failure http:// http:// Blog (105 clicks) (176 clicks) Be Cured (147 clicks) shermanhealthfoundation shermanheart.wordpress. .com (132 clicks) com/ (77 clicks) Sherman Heart Blog How A Patient Centered From cnn.com: Blue Chocolate Cuts Death http:// (104 clicks) Hospital Is Built (161 M&Ms linked to reducing Rate of Heart Attack thefutureofsherman.word clicks) spine injury (111 clicks) Survivors? (118 clicks) press.com/ (75 clicks) Analysis The August 5th and 26th eBlasts had the highest number of unique viewers, however it was the the August 20th and August 26th eBlasts with the highest number of unique clickers. The “Twitter Tour Recap” article received the highest number of clicks by far (516). By reviewing these results it seems that sending eBlasts one time early in the month and one time later in the month seems to get the highest viewership. This will be a trend we will continue to watch.
    62. Analyze All Activity To Make Your Efforts More Efficient Social Media: Facebook Facebook: Sherman Health Page Fans 200 150 100 50 0 July August Facebook Breakdown New Fans Total Fans 200 150 100 50 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Total Fans Total Interactions New Fans Page Views Unique Page Views Video Plays Photo Views Analysis The data above is showing the number of fans, page, photo and video views, and total interactions in the month of August. The Facebook page achieved 31 new fans during August bringing the total to 175. This large increase may be due to the messages sent to Sherman Hospital Facebook account friends informing them of the Facebook transition from account to page. In August, there were 771 pageviews, 6 video plays, 96 photo views and 13 total interactions.
    63. Analyze All Activity To Make Your Efforts More Efficient Social Media: Twitter Sherman Health Twitter Breakdown 2,610.0 July August 2,587.5 Followers 2,525 2,653 Following 1,801 2,155 2,565.0 Updates 33 90 2,542.5 2,520.0 July August Followers Analysis The number of Twitter followers continued to increase in August. The Sherman Health Twitter account saw over a 150 follower increase. The Twitter Tour was responsible for a bulk of the new followers to the Sherman Twitter account.
    64. Analyze All Activity To Make Your Efforts More Efficient Sherman HealthReach Survey 1. How did you find out about the Sherman HealthReach Class? Response Response Percent Count ShermanHealth.com 47.6% 30 Sherman "Destinations" Newsletter 1.6% 1 Sherman "Destinations" E- 0.0% 0 Newsletter Physician Referral 19.0% 12 Friend Referral 3.2% 2 Other 28.6% 18 Other (please specify) 18 answered question 63 skipped question 0 2. How did you sign-up for the Sherman HealthReach Class? Response Response Percent Count ShermanHealth.com 50.8% 32 Phone Call 46.0% 29 Other 3.2% 2 Other (please specify) 3 answered question 63 skipped question 0
    65. Analyze All Activity To Make Your Efforts More Efficient Sherman HealthReach Survey 1. How did you find out about the Sherman HealthReach Class? Response Response Percent Count Survey ShermanHealth.com 47.6% 30 Monkey Sherman "Destinations" Newsletter 1.6% 1 Sherman "Destinations" E- 0.0% 0 Can Be Newsletter Physician Referral 19.0% 12 Automated Friend Referral 3.2% 2 and Other 28.6% 18 Other (please specify) 18 Provides answered question 63 Online skipped question 0 Reporting 2. How did you sign-up for the Sherman HealthReach Class? Response Response Percent Count ShermanHealth.com 50.8% 32 Phone Call 46.0% 29 Other 3.2% 2 Other (please specify) 3 answered question 63 skipped question 0
    66. How To Make The Web Work For You Find People Who Need (or Could Need) You Attract Them To Your Site(s) and Blogs Romance Them To Get Permission To Communicate Communicate With Them By Providing Valuable Information Track High Users And Make Them Ambassadors Feed Ambassadors Info You Want Spread and Shared Analyze All Activity To Make Your Efforts More Efficient
    67. What Can You Expect?
    68. What Can You Expect? Increase Brand Recognition, Build E-List For Increased Communication, Get Appointments Online Clients On This Program Saw Unique Visitors to the Main Web Site Increase 125% Community Education Class Sign-Ups Increase By Over 300% E-List Sign-Ups Increase By Over 110% Newsletter Subscriptions Increase By Over 200% The Entire Schedule for a CT Heart Scan Promo Filled up – Four Times
    69. Questions? Go ahead. Ask. Be Social. That’s What Why We’re Here. Charles Falls President Friend Me / Follow Me at www.demicooper.com/charlesfalls
    70. Charles Falls President Friend Me / Follow Me at www.demicooper.com/charlesfalls
    71. Charles Falls President Friend Me / Follow Me at www.demicooper.com/charlesfalls
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