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Monetizing Digital Content? Candice Faktor, VP Strategy and New Ventures, Torstar Digital
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Monetizing Digital Content? Candice Faktor, VP Strategy and New Ventures, Torstar Digital

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Keynote Presentation on Monetizing Digital Content by Candice Faktor, VP, Strategy and New Ventures, Torstar Digital

Keynote Presentation on Monetizing Digital Content by Candice Faktor, VP, Strategy and New Ventures, Torstar Digital

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    Monetizing Digital Content? Candice Faktor, VP Strategy and New Ventures, Torstar Digital Monetizing Digital Content? Candice Faktor, VP Strategy and New Ventures, Torstar Digital Presentation Transcript

    • Monetizing Digital Content? Candice Faktor VP, Strategy and New Ventures Torstar Digital March 23, 2011
    • Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • No pure content businessesCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Monetizing Digital Content?Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • More internet users!Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Advertising follows eyeballsCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Consumers are buying more! • “Over 200MM people worldwide have bought digital goods online and that figure is expected to double by 2014” - Gartner Group • “Market for digital goods by 2014 is expected to be $16Bn to $36Bn” - GigaOm ResearchCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • So....Why is it so hard to monetize content digitally?Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Monetizing Digital Content?Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Economics of Abundance TextCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Powerful NEW forms of Better, advertising faster, cheaperCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Complex ecosystem exists between advertiser and audienceCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Hard to compete against freeCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Hard to change habits ?Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Disruptive Innovation Disruptive innovation, a term of art coined by Clayton Christensen, describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves ‘up market’, eventually displacing established competitors. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Not all content is the same...Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • 2004Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Average Weekly Time Spent Consuming Media, 2003 Television Internet Radio Hours per Week Newspapers MagazinesCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Disruptive Innovation in Traditional Media Traditional Media Daily Newspapers Cable TV National Radio Blogs/UGC Billboards Online Video Social Media Satellite Radio Digital TV Online Classifieds Digital Music Digital Outdoor Free News Sites Online Radio Mobile Internet Hyperlocal News Streaming Music Mobile Apps Podcasts Mobile Video Internet- GPS / LBS Enabled Media Mobile Local AM/ Phone Network FM Radio Services Community TV Newspapers Internet Newspapers TV Radio Outdoor 12Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • New digital businessesCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Disrupt yourself first! Before your competitors do!Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • 4 Key Areas of Focus Online advertising Local Search Classifieds Online NewsCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • How do we compete for ad dollars?Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • 82% of all pages viewed on the internet in Canada were on US sites - ComscoreCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • How do we compete for ad dollars?Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • !"#$%&%(#)&*"#+% – Genesis  of  Olive  Media –  Spot  basis   –  Bought  small  co.  Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011!"#$%&()%*+&
    • “Olive Media has the ability to reach 17.4 million unique Canadian visitors monthly”Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • –  videoCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Monetizing Digital Content?Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Local...Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Need Hard to Advertising Spend is low service to WorkCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • But.... Deal content •x PerformanceCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Performance Deals EmailCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Email Performance Deals CommerceCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Everybody WinsCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Disruptive InnovationCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Toronto Daily DealsCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • • June  2010  we  acquired... 4000 subscribersCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Own Ontario!Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Huge marketing investmentCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Email Subscriber Growth1,000,000 750,000 500,000 250,000 0 June 2010 August 2010 October 2010 December 2010 February 2011Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Own Canada!Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Own Canada!
    • “Wagjag is the fastest growing business in the history of Torstar” $25 Billion IPO plannedCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Coming Soon!Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Coming Soon!Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • ?Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • "The company I admire most is Netflix ," he says, referring to the movie-streaming company that purposefully disrupted its original DVD-by-mail business. "They have figured out a way to be successful and cannibalize their core business. Nothing is more romantic to me." - Andrew Mason, CEO Groupon, Businessweek, March 2011Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
    • Thank You Candice Faktor VP, Strategy and New Ventures Torstar Digital email:cfaktor@torstardigital.com twitter: thecfaktor