Monetizing Digital Content?                Candice Faktor        VP, Strategy and New Ventures                Torstar Digi...
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
No pure content                                                         businessesCandice Faktor, VP, Strategy and New Ven...
Monetizing Digital                                    Content?Candice Faktor, VP, Strategy and New Ventures, Torstar Digit...
More internet users!Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
Advertising follows eyeballsCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, ...
Consumers are buying                            more!                                                                     ...
So....Why is it so hard to         monetize content digitally?Candice Faktor, VP, Strategy and New Ventures, Torstar Digit...
Monetizing Digital                                    Content?Candice Faktor, VP, Strategy and New Ventures, Torstar Digit...
Economics                                                                                                         of      ...
Powerful NEW forms of                                                              Better,                        advertis...
Complex ecosystem exists between                     advertiser and audienceCandice Faktor, VP, Strategy and New Ventures,...
Hard to compete against                  freeCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presen...
Hard to change habits                                                                                                     ...
Disruptive Innovation                                                                                                     ...
Not all content is the same...Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23...
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
2004Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
Average Weekly Time Spent Consuming Media, 2003                                                                           ...
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
Disruptive Innovation in Traditional Media                                                                                ...
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
New digital                                                                                                     businesses...
Disrupt yourself first!                                         Before your competitors do!Candice Faktor, VP, Strategy and...
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
4 Key Areas of Focus                                                            Online advertising                        ...
How do we compete for ad dollars?Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March...
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
82% of all pages viewed on the internet in                  Canada were on US sites - ComscoreCandice Faktor, VP, Strategy...
How do we compete for ad dollars?Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March...
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
!"#$%&%(#)&*"#+%              –                                                     Genesis	  of	  Olive	  Media          ...
“Olive Media has the ability to reach                   17.4 million unique Canadian                                      ...
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
– 	  videoCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
Monetizing Digital                                    Content?Candice Faktor, VP, Strategy and New Ventures, Torstar Digit...
Local...Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
Need                                                                                                     Hard to          ...
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
But....                                                                     Deal content                  •x              ...
Performance                                                             Deals              EmailCandice Faktor, VP, Strate...
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
Email        Performance                                                                                  Deals           ...
Everybody                                                               WinsCandice Faktor, VP, Strategy and New Ventures,...
Disruptive InnovationCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
Toronto Daily DealsCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
• June	  2010	  we	  acquired...                                                     4000 subscribersCandice Faktor, VP, S...
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
Own Ontario!Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
Huge marketing                                       investmentCandice Faktor, VP, Strategy and New Ventures, Torstar Digi...
Email Subscriber Growth1,000,000  750,000  500,000  250,000              0             June 2010                     Augus...
Own Canada!Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
Own Canada!
“Wagjag is the fastest growing              business in the history of                       Torstar”                     ...
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
Coming Soon!Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
Coming Soon!Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
?Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
"The company I admire most is            Netflix ," he says, referring to the            movie-streaming company that      ...
Thank You     Candice Faktor     VP, Strategy and New Ventures     Torstar Digital     email:cfaktor@torstardigital.com   ...
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Monetizing Digital Content? Candice Faktor, VP Strategy and New Ventures, Torstar Digital

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Monetizing Digital Content? Candice Faktor, VP Strategy and New Ventures, Torstar Digital

  1. 1. Monetizing Digital Content? Candice Faktor VP, Strategy and New Ventures Torstar Digital March 23, 2011
  2. 2. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  3. 3. No pure content businessesCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  4. 4. Monetizing Digital Content?Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  5. 5. More internet users!Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  6. 6. Advertising follows eyeballsCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  7. 7. Consumers are buying more! • “Over 200MM people worldwide have bought digital goods online and that figure is expected to double by 2014” - Gartner Group • “Market for digital goods by 2014 is expected to be $16Bn to $36Bn” - GigaOm ResearchCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  8. 8. So....Why is it so hard to monetize content digitally?Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  9. 9. Monetizing Digital Content?Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  10. 10. Economics of Abundance TextCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  11. 11. Powerful NEW forms of Better, advertising faster, cheaperCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  12. 12. Complex ecosystem exists between advertiser and audienceCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  13. 13. Hard to compete against freeCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  14. 14. Hard to change habits ?Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  15. 15. Disruptive Innovation Disruptive innovation, a term of art coined by Clayton Christensen, describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves ‘up market’, eventually displacing established competitors. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  16. 16. Not all content is the same...Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  17. 17. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  18. 18. 2004Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  19. 19. Average Weekly Time Spent Consuming Media, 2003 Television Internet Radio Hours per Week Newspapers MagazinesCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  20. 20. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  21. 21. Disruptive Innovation in Traditional Media Traditional Media Daily Newspapers Cable TV National Radio Blogs/UGC Billboards Online Video Social Media Satellite Radio Digital TV Online Classifieds Digital Music Digital Outdoor Free News Sites Online Radio Mobile Internet Hyperlocal News Streaming Music Mobile Apps Podcasts Mobile Video Internet- GPS / LBS Enabled Media Mobile Local AM/ Phone Network FM Radio Services Community TV Newspapers Internet Newspapers TV Radio Outdoor 12Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  22. 22. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  23. 23. New digital businessesCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  24. 24. Disrupt yourself first! Before your competitors do!Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  25. 25. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  26. 26. 4 Key Areas of Focus Online advertising Local Search Classifieds Online NewsCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  27. 27. How do we compete for ad dollars?Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  28. 28. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  29. 29. 82% of all pages viewed on the internet in Canada were on US sites - ComscoreCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  30. 30. How do we compete for ad dollars?Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  31. 31. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  32. 32. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  33. 33. !"#$%&%(#)&*"#+% – Genesis  of  Olive  Media –  Spot  basis   –  Bought  small  co.  Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011!"#$%&()%*+&
  34. 34. “Olive Media has the ability to reach 17.4 million unique Canadian visitors monthly”Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  35. 35. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  36. 36. –  videoCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  37. 37. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  38. 38. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  39. 39. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  40. 40. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  41. 41. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  42. 42. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  43. 43. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  44. 44. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  45. 45. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  46. 46. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  47. 47. Monetizing Digital Content?Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  48. 48. Local...Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  49. 49. Need Hard to Advertising Spend is low service to WorkCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  50. 50. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  51. 51. But.... Deal content •x PerformanceCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  52. 52. Performance Deals EmailCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  53. 53. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  54. 54. Email Performance Deals CommerceCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  55. 55. Everybody WinsCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  56. 56. Disruptive InnovationCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  57. 57. Toronto Daily DealsCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  58. 58. • June  2010  we  acquired... 4000 subscribersCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  59. 59. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  60. 60. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  61. 61. Own Ontario!Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  62. 62. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  63. 63. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  64. 64. Huge marketing investmentCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  65. 65. Email Subscriber Growth1,000,000 750,000 500,000 250,000 0 June 2010 August 2010 October 2010 December 2010 February 2011Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  66. 66. Own Canada!Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  67. 67. Own Canada!
  68. 68. “Wagjag is the fastest growing business in the history of Torstar” $25 Billion IPO plannedCandice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  69. 69. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  70. 70. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  71. 71. Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  72. 72. Coming Soon!Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  73. 73. Coming Soon!Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  74. 74. ?Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  75. 75. "The company I admire most is Netflix ," he says, referring to the movie-streaming company that purposefully disrupted its original DVD-by-mail business. "They have figured out a way to be successful and cannibalize their core business. Nothing is more romantic to me." - Andrew Mason, CEO Groupon, Businessweek, March 2011Candice Faktor, VP, Strategy and New Ventures, Torstar Digital Keynote Presentation March 23, 2011
  76. 76. Thank You Candice Faktor VP, Strategy and New Ventures Torstar Digital email:cfaktor@torstardigital.com twitter: thecfaktor

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