Techstars Kaplan EdTech Accelerator - Marketing Program

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A short presentation I gave to the new Techstars Kaplan EdTech Accelerator class about marketing and growth, as well as my plans to help them build functional capabilities in this discipline.

A short presentation I gave to the new Techstars Kaplan EdTech Accelerator class about marketing and growth, as well as my plans to help them build functional capabilities in this discipline.

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  • 1. TECHSTARS KAPLAN ACCELERATOR MARKETING + GROWTH Cezary Pietrzak August 1, 2014 @cezinho cezary.co
  • 2. I’M ONE OF TECHSTARS’ FUNCTIONAL MENTORS Cezary marketing + growth Chris customer development Lindsay user experience + testing Andrew analytics + revenue model
  • 3. MY EXPERTISE IS MARKETING 2000-2004 business degree + marketing specialization 2005-2008 consumer insights + brand strategy 2008-2012 co-founder + biz dev + marketing (acquired by TripAdvisor) 2012 early-stage marketing (tech incubator) 2013 marketing + growth (B2B mobile startup) 2014 marketing consulting (high-growth startups) Cezary & Co
  • 4. I WRITE A STARTUP MARKETING BLOG: CEZARY.CO
  • 5. I BELIEVE SUCCESSFUL MARKETING = QUAL + QUANT QUAL branding positioning messaging customer exploration market research QUANT analytics/KPIs funnel analysis conversion tracking A/B testing optimization +
  • 6. HALF THE BATTLE IS PUTTING THINGS ON PAPER
  • 7. MY CURRICULUM FOR YOU CORE customer profiles marketing fundamentals canvas marketing channels marketing tools PERSONALIZED customer acquisition growth strategies email automation referral programs
 KPI dashboard content + community sales process mapping day-in-the-life exploration messaging architecture positioning
  • 8. CUSTOMER PROFILES CORE
  • 9. MARKETING FUNDAMENTALS CANVAS CORE
  • 10. MARKETING CHANNELS CORE
  • 11. MARKETING TOOLS CORE
  • 12. EMAIL AUTOMATION PERSONALIZED
  • 13. DAY-IN-THE-LIFE OF A CONSUMER PERSONALIZED
  • 14. MESSAGING ARCHITECTURE PERSONALIZED
  • 15. CHECK OUT THESE MARKETING RESOURCES
  • 16. QUESTIONS? cc@cezary.co @cezinho cezary.co