TECHSTARS KAPLAN ACCELERATOR
MARKETING + GROWTH
Cezary Pietrzak
August 1, 2014
@cezinho cezary.co
I’M ONE OF TECHSTARS’ FUNCTIONAL MENTORS
Cezary
marketing + growth
Chris
customer development
Lindsay
user experience + te...
MY EXPERTISE IS MARKETING
2000-2004
business degree +
marketing specialization
2005-2008
consumer insights +
brand strateg...
I WRITE A STARTUP MARKETING BLOG: CEZARY.CO
I BELIEVE SUCCESSFUL MARKETING = QUAL + QUANT
QUAL
branding
positioning
messaging
customer exploration
market research
QUA...
HALF THE BATTLE IS PUTTING THINGS ON PAPER
MY CURRICULUM FOR YOU
CORE
customer profiles
marketing fundamentals canvas
marketing channels
marketing tools
PERSONALIZED...
CUSTOMER PROFILES
CORE
MARKETING FUNDAMENTALS CANVAS
CORE
MARKETING CHANNELS
CORE
MARKETING TOOLS
CORE
EMAIL AUTOMATION
PERSONALIZED
DAY-IN-THE-LIFE OF A CONSUMER
PERSONALIZED
MESSAGING ARCHITECTURE
PERSONALIZED
CHECK OUT THESE MARKETING RESOURCES
QUESTIONS?
cc@cezary.co
@cezinho cezary.co
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Techstars Kaplan EdTech Accelerator - Marketing Program

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A short presentation I gave to the new Techstars Kaplan EdTech Accelerator class about marketing and growth, as well as my plans to help them build functional capabilities in this discipline.

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Techstars Kaplan EdTech Accelerator - Marketing Program

  1. 1. TECHSTARS KAPLAN ACCELERATOR MARKETING + GROWTH Cezary Pietrzak August 1, 2014 @cezinho cezary.co
  2. 2. I’M ONE OF TECHSTARS’ FUNCTIONAL MENTORS Cezary marketing + growth Chris customer development Lindsay user experience + testing Andrew analytics + revenue model
  3. 3. MY EXPERTISE IS MARKETING 2000-2004 business degree + marketing specialization 2005-2008 consumer insights + brand strategy 2008-2012 co-founder + biz dev + marketing (acquired by TripAdvisor) 2012 early-stage marketing (tech incubator) 2013 marketing + growth (B2B mobile startup) 2014 marketing consulting (high-growth startups) Cezary & Co
  4. 4. I WRITE A STARTUP MARKETING BLOG: CEZARY.CO
  5. 5. I BELIEVE SUCCESSFUL MARKETING = QUAL + QUANT QUAL branding positioning messaging customer exploration market research QUANT analytics/KPIs funnel analysis conversion tracking A/B testing optimization +
  6. 6. HALF THE BATTLE IS PUTTING THINGS ON PAPER
  7. 7. MY CURRICULUM FOR YOU CORE customer profiles marketing fundamentals canvas marketing channels marketing tools PERSONALIZED customer acquisition growth strategies email automation referral programs
 KPI dashboard content + community sales process mapping day-in-the-life exploration messaging architecture positioning
  8. 8. CUSTOMER PROFILES CORE
  9. 9. MARKETING FUNDAMENTALS CANVAS CORE
  10. 10. MARKETING CHANNELS CORE
  11. 11. MARKETING TOOLS CORE
  12. 12. EMAIL AUTOMATION PERSONALIZED
  13. 13. DAY-IN-THE-LIFE OF A CONSUMER PERSONALIZED
  14. 14. MESSAGING ARCHITECTURE PERSONALIZED
  15. 15. CHECK OUT THESE MARKETING RESOURCES
  16. 16. QUESTIONS? cc@cezary.co @cezinho cezary.co
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