Using the Michigan Cultural Data Project to Understand the Impact of Arts and Culture in Michigan


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The Cultural Data Project is an emerging national model for data collection for the arts and cultural sector. It provides free tools to easily track trends over time and compare against others. Learn what it has revealed about the impact of the arts in other communities and how it will be used in Michigan to demonstrate the value of arts in our state.

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  • Continuous Growth in Usage and Adoption:More than 10,000 participating organizations More than 180 participating funders/grants programsBy end of 2014:Engaging up to 22 statesEngaging up to 70% of organizations applying for public and/or private fundingRepresentation will include:All geographic regions (including states with large number of users and diverse populations)Varying disciplines and sizes
  • Discipline-specific study that looked at audience size and number of performances (done by the Theatre Alliance of Greater Philadelphia)Philly’s a great theatre town offering lots of world, national and local premieres.Prompted a theatre community discussion regarding programming/production planning
  • Reports don’t need to be big and glossy to achieve real results. Arts & Humanities Council of Montgomery County – generated a trifold brochure as an advocacy piece and that year they received the least amount of cuts as compared to the other departments in their county. Afterwards, a number of government reps mentioned they’d were very impressed by the ability of the arts council to talk about numbers and metrics for their constituents.
  • Using the Michigan Cultural Data Project to Understand the Impact of Arts and Culture in Michigan

    1. 1. ArtServe Michigan Advocate. Support. Connect. – ArtServe is the leading statewide advocatefor arts and culture in Michigan. – ArtServe Michigan equips and engages a growing grassroots network of advocates for arts, culture and arts education in Michigan. – Artists and arts and cultural organizationscontribute significantly to Michigans economic vitality. ArtServe programs connect you to resources, information and networksneeded to remain competitive and expand support for our advocacy work.
    2. 2. Advocate. Support. Connect.
    3. 3. Emerging national standard serves 3 audiences To strengthen the national nonprofit arts and cultural sector by collecting and disseminating comprehensive, high quality longitudinal data that supports fact- based decision-making in three key ways: Arts and cultural organizations improve their financial management and services to their communities. Researchers, advocates and policy makers are better able to tell the story of the sector’s assets, contributions, and needs. Funders can more effectively plan for and evaluate their individual and collective grantmaking activities.
    4. 4. CDP: An Emerging National Model for DataCollection States in operation States working to launch CDP States that have expressed interest Washington Maine Montana North Dakota Minnesota Vermont Oregon Idaho New Hampshire Wisconsin New York South Dakota Massachusetts Wyoming Michigan Rhode Island Connecticut Iowa Pennsylvania Nebraska New Jersey Nevada Ohio Delaware Utah Illinois Indiana West Maryland California Colorado Virginia Virginia Washington DC Kansas Missouri Kentucky North Tennessee Carolina Arizona Oklahoma Arkansas South New Mexico Carolina Mississippi Alabama Georgia Texas Louisiana Alaska Florida Hawaii
    5. 5. Why CDP? To make a better case and deepenunderstanding of arts and cultural sector Pennsylvania funders/arts groups launched CDP in 2004, after 3 years of development – arts groups insisted on a better way to collect and send information Council of Michigan Foundations, state arts council (MCACA) and ArtServe asked arts groups in 2008 if they want CDP – hear back YES! In 2009, Gov. Granholm proposed $0 to MCACA – one month later, Advisory Council decides to launch CDP
    6. 6. Made Possible through the Leadership of: ArtServe Michigan (Intermediary) Michigan Council for Arts and Cultural Affairs Battle Creek Community Foundation Community Foundation for Southeast Michigan Council of Michigan Foundations Frey Foundation Irving S. Gilmore Foundation MASCO Corporation Foundation (Lead Challenge Grant) The Skillman Foundation Southfield Community Foundation The Michigan CDP is operated by The Pew Charitable Trusts
    7. 7. State funding for arts cut 91% in 9 years MCACA Grant Funding: 2002 to 2011 $30,000,000 $24,653,342 Grant Dollars Awarded $25,000,000 $20,000,000 $12,183,628 $15,000,000 $10,556,931 $7,774,156 $10,000,000 $2,353,358 $5,000,000 $0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Fiscal Year
    8. 8. Michigan CDP: The Basic Features Arts and cultural groups enter historic programmatic and financial data into the online database after the close of each fiscal year Users can generate 77 different trend and comparison reports to benchmark performance Phone/email Help Desk support, appointments with financial consultants, and training available
    9. 9. CDP: Access to 77 Annual, Trend and Comparisonreports
    10. 10. Share results consistently  Two tier review – computer and human – means the data are better than ever and levels the playing field for smaller organizations  Over 200 funding programs nationally require or recommend CDP reports in their applications  10 Michigan funders are accepting or requiring the CDP as part of their grant applications
    11. 11. CDP: Generate Instant Funder Reports for Grant
    12. 12. Streamlined Funder Reports
    13. 13. Why is CDP Important Now?  Provide financial management and operational capacity tools to arts and cultural organizations  Provide comprehensive, comparable data to funders about their grantees and applicants  Measure the art and cultural sector’s contributions to Michigan’s economy  Make the case for supporting the cultural sector as an investment that supports retaining our young people and rebuilding the economy
    14. 14. Robust Data for Research, Advocacy andPolicyTypes of Research and Reports Possible: Broad analysis or overview of the cultural sector Economic impact analysis Regional cultural planning Economic development planning Needs assessments (sector and disciplines) Organizational health and capacity
    15. 15. CDP Data in Greater Philadelphia Cultural Alliance 2006 PCultural Sector by the Numbers 14,000 employees 12 million cultural visits per year 17,000 volunteer positions; 3,800 board members730,000 memberships/subscriptions; 270,000 individual contributions
    16. 16. CDP Data in Greater Philadelphia Cultural Alliance 2006 PEmployment & Compensation:The sector is a significant employer, but compensation is low
    17. 17. CDP Data in Greater Philadelphia Cultural Alliance’s2008 Portfolio Report Arts are vibrant — 15 million total visits per year And valuable 45% of income is contributed …but vulnerable 40% of cultural organizations operate at a deficit
    18. 18. CDP Data in the Philadelphia Theatre Alliance’sPhiladelphia’s Professional Theatres: A Snapshot Annual increase in the number of performances Steady decrease in the total attendance per performance
    19. 19. CDP Data in the Arts & Humanities Council ofMontgomery County’s Let’s Start with a Dollar
    20. 20. CDP Data in the Philadelphia Inquirer:Protests Mount Against Arts Sales Tax Philadelphia Inquirer, September 24, 2009 Photo: Jason Melcher (Protests mount against arts sales tax), Philadelphia Inquirer, September 25, 2009 “Using figures gleaned from the Pennsylvania Cultural Data Project, researchers from the alliance contend that the proposed tax would only raise about $13 million annually...”
    21. 21. Using CDP data in Southeast Michigan  CASM and Arts Alliance previously used one- time surveys, now have annual counts – Tracking attendance – are audiences growing or shrinking? What is market share by discipline? – Tracking funding trends – how is economy affecting individual donors, corporate contributions and foundations – Understanding the sector – what sizes and disciplines are here and how do they compare to other regions?
    22. 22. CASM 2011 Cultural CensusResults  Wednesday, October 5 from 3:00 – 5:00pm Village Theatre of Cherry Hill, Canton  Results of surveys and research about how nonprofit cultural institutions are part of the community landscape
    23. 23. What number would help you tell the impact of the arts and creativity in Michigan? Wages Employment Taxes People served Students’ Grades # Volunteers