<ul><li>Not only will customers of the future be  more demanding and tech-savvy , but will want  convenient  and  efficien...
<ul><li>They will demand  speed  in processing transactions,  simplicity  when comparing products, and  convenience  when ...
<ul><li>Banks must gain  greater insight into the drivers of future customer  behaviour and  link  their operations and pr...
SIMPLY PUT <ul><li>The customer of the future will demand a  one-stop shop  for:  </li></ul><ul><li>Financial needs  </li>...
<ul><li>As banks change for the future, they need to  prepare for a competitive marketplace  by transforming processes and...
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Banking Customers Of The Future

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Banking Customers Of The Future

  1. 1. <ul><li>Not only will customers of the future be more demanding and tech-savvy , but will want convenient and efficient banking. Customers will require flexible solutions customized to their needs. They will want to purchase products through varied channels and access real-time overviews of their accounts and transactions at all times . </li></ul>
  2. 2. <ul><li>They will demand speed in processing transactions, simplicity when comparing products, and convenience when performing day-to-day banking activities. All this will have to be provided at the best possible cost and through exemplary service . If not, customers will exercise their ‘right to choice’ and go to another bank. </li></ul>
  3. 3. <ul><li>Banks must gain greater insight into the drivers of future customer behaviour and link their operations and processes to the goal of maximizing customer satisfaction and increasing profits . The bank of the future needs to react much faster to market changes and roll out new products quickly and efficiently, thus meeting varied customer needs across markets. </li></ul>
  4. 4. SIMPLY PUT <ul><li>The customer of the future will demand a one-stop shop for: </li></ul><ul><li>Financial needs </li></ul><ul><li>Non-financial advisory services that are an extension of financial assistance in services such as travel needs, education planning, health, financial investment and supply </li></ul>
  5. 5. <ul><li>As banks change for the future, they need to prepare for a competitive marketplace by transforming processes and infrastructure, and most importantly, their thinking . They need to become agile and proactive . The bank of the future must have a better understanding of customer needs to succeed. </li></ul><ul><li>Rajashekara V. Maiya FinacleInfosys Technologies Limited </li></ul>

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