Making your content visible - Russell Stannard


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Presentation by Russell Stannard from the Find and Seek session of the CETIS 2009 Conference, which describes how open educational resources can be made more visible on the web using search engine optimization and social networking techniques, and the impact that making available OERs has on the popularity of a course.

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Making your content visible - Russell Stannard

  1. 1. Russell Stannard University of Westminster
  2. 2. <ul><li>Release Screen Casts related to the MSc and BSc multimedia courses at the University of Westminster. </li></ul><ul><li>Release some of the related lecture notes. </li></ul><ul><li> </li></ul>
  3. 3. <ul><li>Demonstrate that OER may be able to support marketing of the multimedia courses. (sustainability) </li></ul><ul><li>Look at the possible ways for promoting content and giving it exposure. </li></ul><ul><li>Look at the educational impact of screen casts </li></ul>
  4. 4. <ul><li>Had a head start with content( and had already done a small amount of research) </li></ul><ul><li>A significant amount of new content released. </li></ul><ul><li>Site set up, well branded and meta-tagged. </li></ul><ul><li>Need to get people on the site. </li></ul>
  5. 5. <ul><li>YouTube ( 15 subscribers to channel) and about 500 views so far </li></ul><ul><li>Vimeo ( about a 100 views a week at the moment) </li></ul><ul><li>Twitter ( with about 700 followers) </li></ul><ul><li>Facebook ( about 35 followers) </li></ul><ul><li>Newsletter ( about 50 subscribers) </li></ul><ul><li>Website ( 200 unique users a day-rising) </li></ul><ul><li>Also have Blog ( diary of work) </li></ul>
  6. 6. <ul><li>2 years ago had 12 students on MSc in MM </li></ul><ul><li>1 year ago had 17 students on MSc in MM </li></ul><ul><li>This year have 19 students on MSc in MM </li></ul><ul><li>Context of increasing number of MM courses in London and falling numbers on all M level courses in my department. </li></ul>
  7. 7. <ul><li>MMTV had limited amount of content and wasn’t strongly linked to the MSc Course (JISC) </li></ul><ul><li>Simple survey last year </li></ul><ul><li>40% of students said MMTV was a factor in coming to the University </li></ul><ul><li>Only 1 student from 17 said it was the key factor </li></ul>
  8. 8. <ul><li>Growing amount of content now on web </li></ul><ul><li>13.3% said MMTV was key factor </li></ul><ul><li>26% said it influenced their decision </li></ul><ul><li>73% said that the site provided them with useful information about the course ( watch videos/look at content) </li></ul><ul><li>Similar figure looked at site as part of their process of finding out about course. </li></ul>
  9. 9. <ul><li>Comments seem to reveal that an even greater number of students actually thought that the site was important. </li></ul><ul><li>Most seemed to imply that it wasn’t a “Factor” in deciding to do the MSC in MM but it was important in providing information (about 70%) </li></ul><ul><li>Again it seems that if the “see” the sight it becomes important. </li></ul>
  10. 10. <ul><li>Real research will be this year (now have about 3 times as much content on MMTV). </li></ul><ul><li>Initially the course was produced with about £5,000. </li></ul><ul><li>1 students is worth about £7,500. </li></ul><ul><li>The site is clearly playing a role in the provision of information. </li></ul><ul><li>3 students in 2 years have joined because of the site. </li></ul><ul><li>7 other students think it was an “important factor” </li></ul>
  11. 11. <ul><li>60% of students had found the course on Google </li></ul><ul><li>We have used to the OER websites ( MMTV and TTV) to help push up the Google ranking of the MSc MM website </li></ul><ul><li>Had number one Google ranking until this summer ( University has moved site twice) </li></ul>