In general, 3 types of entities: Corps Corp Foundations Foundations
TOP REASONS why Corps and Corp Foundations give. Not in a particular order. Workforce: institution, graduates, where are hiring now? STEM, bio tech, IP law, Liberal Arts (Insurance, Sales,) International business, commerce, law. (Ask for examples? Rockwell, Genentech, Food Chain, Cargil, P&G) Marketing: New markets. What are the new markets? Demographic s=communities of color, LGBT. New markets : technology. Youth oriented. Twitter, tweeter, blogger, on-line media, social networking generation. (Google, Yahoo, Microsoft, everyone!) Community Relations : Greater good, or clean up
Small Family Foundations Priorities can very year to year depending on family members. Priorities can very within categories. (i.e. health-HIV once year, cancer the next, Parkinson’s the next) Geographic restriction: city, state, Worldwide. How is worldwide a restriction? Make the Foundation come to you. Serve individuals from that region in your city? (i.e. Cargill and PEOPLE)
Open your eyes! Who’s supporting your community? Concert programs, Billboards, sporting events, festivals, buildings… Who is big in Madison? What building are you in? American Family: Childrens Hospital, PEOPLE program, diversity, 4-H, Hoofers sailing team, School of Business, Earth Day.
Now you’ve identified you Corp, Corp Fnd, or Foundation. Done the homework. Spoken with Program officer. Found a good fit. Ready to write the dreaded Letter of Inquiry. Sometimes just as much work as the full proposal. Sometimes one is lucky and LOI ask specific questions. Sometime not lucky and asked to describe in general terms, Describe the Project. These tips are for both situations. 12 tips, these are the top 7 You may have others…
Unique helps, but is it always necessary. No, providing rural health care, providing access to education, providing emergency shelter, food pantries, nothing unique, but all very much needed. If you know the panel composition, write to that evaluator of your grant. Are they physicians, engineers, neither but someone in there family has that disease or disorder. Is your org qualified to carry out the program? Academic credentials, work experience, previous grant success, …. Who are your partners? More FNDs want collaborations to avoid duplication of services and funding. How will you survive after the grant period?
What’s the single biggest reason donors stop giving? Individuals- no communication Corporations- market changes, corp needs change, corp cash disappears. 2008-2009-2010 good example when the market tanked. What did you all do when market bottom fell out? Stewardship, stewardship, stewardship. Single biggest weakness in non-profits. Individuals or Corps. What are your examples of Good Stewardship? Good stories?
Start reading whatever you can. Remove the guess work Print examples – SHOW On-Line resources – See details in handouts Google Alerts Greatest resource of all? You!
&quot;If you want to build a ship, don't drum up people together to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea.&quot; ~ Antoine de Saint-Exupery
Fundraising and Development for Cooperative Extension An Overview of Corporate & Foundation Development Marilyn Rhodes Director of Development Corporate and Foundation Relations University of Wisconsin Foundation March 10, 2011 2011 County Leadership Conference Stevens Point, WI
“ Meaningful information about their gifts at work is the key to donors’ repeat and increased giving. Communication is the process by which information is delivered. Fundraising under-performance, therefore, is actually a failure to communicate.”