Building Political EffectivenessAcross Cooperative Extension County Leadership Conference March 10, 2011
Today’s Goals Super Session Part 1: Learning about and using the PE Assessment Tool and its 4 Principles Part 2: Learning from your peers through a Challenge Roundtable Safe environment – what is said here stays here Have fun!
Welcome!Overview of Cooperative Extension’s political effectiveness effort Eloisa Gómez and Kristine ZaballosPolitical Effectiveness Working Group Co-Chairs
Political effectiveness is… Responsive educational programs Strong relationships with key decision makers Effective communications Fiscal awareness and political sensitivity
PRINCIPLE #1:Responsive Educational Programs Eloisa Gómez Director, Milwaukee County Cooperative Extension Office Karen Nelson Department Head and 4-H Youth Development Educator Columbia County Cooperative Extension Office
Responsive educational programs:Have you done any of the following? Involved elected officials, partners, clients and friends in program planning? Incorporated UW system resources into program planning? Considered potential political impacts when planning programs? Other?
PRINCIPLE #2STRONG Relationships with Key Decision-Makers Kelly Haverkampf Community Development Educator, Vilas County Cooperative Extension Office
Strong relationships with key decision makers:Have you done any of the following? Developed a database of influential decision-makers and key supporters? Developed and maintain professional networks? Worked to establish relationships with elected officials beyond the County Extension Committee? Worked with other county, state and federal agencies to establish collaborative relationships? Other?
Mapping your Circle of Influence List your regular contacts in your job or position Are they decision makers or influencers? What are your communication points with the influencers? What are their communication points with the decision makers? How consistent are the messages along each communication line?
County Board State Legislators County Extension Committee UWEX Administration Program Participants and Volunteers County-based Community Development Educator UWEX Program Leader County Department Head UWEX District Director
3 Levels of Communication to Build Strong Relationships
PRINCIPLE #3effective communications Pamela Seelman Communications Program Manager, Dean’s Office
Effective communications Developed a strategic marketing or promotions plan? Invited key decision makers to participate in Cooperative Extension events? Used traditional and social media outlets to communicate the value of your programming? Know how to explain the work of your colleagues as well as your own? Other?
Communications matter! Engage in open and ongoing dialog Communicate with multiple audiences Explain the value, breadth of our programs Share success stories, impacts and outcomes Use evaluation tools and reports to demonstrate accountability, program impacts Develop an elevator speech
An elevator speech is… A summary that describes our work and our services An overview Who we are What we do
Name derived from Notion that it is delivered in a short period of time For example, the time it takes to travel in a typical elevator
Easy part You know what you do at work
Not so easy part Needs to be… Short Simple Effective
Not so easy part Elevator speeches need to be tailored for the specific audience
General Audience Example… We educate people where they live and work, connecting them to the University of Wisconsin to help grow people, jobs and communities.
Elevator Branding World Cup Personal Example and competition winner… “I am a state extension specialist. I work in the College of Agriculture and Life Sciences at University of Wisconsin Cooperative Extension; where life long learning helps the people of Wisconsin, the US, and the world make life changing decisions a reality.” Branding World Cup winner David Kammel
Branding World Cup lessons learned: 1) There's no one single way to do this kind of thing well. 2) Stories sell -- they do not have to be fancy. 3) Sincerity sells.
Crave Bros. elevator speech “We take milk from cows and make cheese.”
What is your elevator speech?
Principle #4: Fiscal awareness & political sensitivity Rosemary Potter Director of Government RelationsUW Colleges and UW-Extension 432 N. Lake Street 608 263-7678 firstname.lastname@example.org www.uwex.uwc.edu/government/
Fiscal awareness and political sensitivity Maintain communications with people who are influential in budget development and adoption? Share impacts, outcomes, successes and financial benefits of your work with key decision makers? Seek to understand the structure and nuance of the budgeting process? Know who’s influential to the budget process and know what their interests are? Other?
Changing our Blueprint
These are Critical Times Proposed cut to Smith-Lever Funds – 5% Proposed cut to County Funds in 2011-2013 state budget – shared revenue, aid to local governments, community aids etc. The cut in these funds will differ by county Proposed State funds to UWEX/UWC - 11%
Changing our Blueprint We are Resourceful Keep an Open Perspective Continue the Conversation
Changing our Blueprint Make Requests All Perspectives Are Legitimate Don’t Take Things Personally
Changing our Blueprint Developing Structures in Place to:
Value the building of the relationship with decision makers
Continue the conversation
Listen/contribute to the conversation in other venues
Do not worry about becoming a pest
Thank You! Questions? Brought to you by the Political Effectiveness Working Group University of Wisconsin, U.S. Department of Agriculture and Wisconsin counties cooperating. UW-Extension provides equal opportunities in employment and programming including Title IX and ADA.