Cooperative Extension’s Web Presence<br />Where, How and Why<br />Greg Johll<br />Director, CE Tech Services<br />
History 101 - The web in Cooperative Extension<br />Why change?<br />How is change happening?<br />Where our web presence ...
The Stone Age<br />History 101<br /><HTML><br /><HEAD><br />   <TITLE>My  web site</TITLE><br /></HEAD><br /><BODY ><br />...
The Stone Age<br />History 101<br /><ul><li> Technical
 Time Consuming
 Kind of like looking at the pictures from the 70’s where you had the big hair and a leisure suit (minus disco lights).</l...
The Bronze Age<br />History 101<br /><ul><li> Less, but still technical
 Like blue jeans – don’t stand out and very functional.</li></li></ul><li>The Industrial Age<br />History 101<br />
The Industrial Age<br />History 101<br /><ul><li> Efficient  - Like a Model T
 WYSIWYG
Focus on content, not design
 First step towards content management system.
 Closed system
  3rd party  application Contribute
 Dressed up, but no place to go.
Not extensible</li></li></ul><li>The Modern Age<br />History 101<br />UW-Extension/UW Colleges <br />Integration<br />4 Ye...
Modern Age<br />History 101<br />SharePoint Intranet<br />WordPress<br />FYI, Coop Connection, Counties<br />
Why Change?<br />Different audiences have different needs.  <br />External audiences<br /><ul><li>51% visit rarely
19% visit often
Marketing and education focus
Drive people to county offices</li></ul>Internal audiences<br /><ul><li>91% visit often
9% visit rarely
Sharing of information
Communicating with colleagues</li></ul>Rarely: Up to once a month<br />Often: Monthly to several times a day<br />
Reduce clutter<br />Educational programming content focus<br />Enable Web 2.0 access to content (RSS, Embeds)<br />Embrace...
Reduce clutter<br />Leverage social networking concepts to connect people and information<br />Build community<br />Improv...
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Cooperative extension’s web presence

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Cooperative extension’s web presence

  1. 1. Cooperative Extension’s Web Presence<br />Where, How and Why<br />Greg Johll<br />Director, CE Tech Services<br />
  2. 2. History 101 - The web in Cooperative Extension<br />Why change?<br />How is change happening?<br />Where our web presence is headed.<br />Wrap-up/questions.<br />Presentation Overview<br />
  3. 3. The Stone Age<br />History 101<br /><HTML><br /><HEAD><br /> <TITLE>My web site</TITLE><br /></HEAD><br /><BODY ><br /> <H1>Welcome to my site</H1><br />…<br /></BODY><br /></HTML><br />
  4. 4. The Stone Age<br />History 101<br /><ul><li> Technical
  5. 5. Time Consuming
  6. 6. Kind of like looking at the pictures from the 70’s where you had the big hair and a leisure suit (minus disco lights).</li></li></ul><li>The Bronze Age<br />History 101<br />Netscape Navigator Gold<br />
  7. 7. The Bronze Age<br />History 101<br /><ul><li> Less, but still technical
  8. 8. Like blue jeans – don’t stand out and very functional.</li></li></ul><li>The Industrial Age<br />History 101<br />
  9. 9. The Industrial Age<br />History 101<br /><ul><li> Efficient - Like a Model T
  10. 10. WYSIWYG
  11. 11. Focus on content, not design
  12. 12. First step towards content management system.
  13. 13. Closed system
  14. 14. 3rd party application Contribute
  15. 15. Dressed up, but no place to go.
  16. 16. Not extensible</li></li></ul><li>The Modern Age<br />History 101<br />UW-Extension/UW Colleges <br />Integration<br />4 Years<br />
  17. 17. Modern Age<br />History 101<br />SharePoint Intranet<br />WordPress<br />FYI, Coop Connection, Counties<br />
  18. 18. Why Change?<br />Different audiences have different needs. <br />External audiences<br /><ul><li>51% visit rarely
  19. 19. 19% visit often
  20. 20. Marketing and education focus
  21. 21. Drive people to county offices</li></ul>Internal audiences<br /><ul><li>91% visit often
  22. 22. 9% visit rarely
  23. 23. Sharing of information
  24. 24. Communicating with colleagues</li></ul>Rarely: Up to once a month<br />Often: Monthly to several times a day<br />
  25. 25. Reduce clutter<br />Educational programming content focus<br />Enable Web 2.0 access to content (RSS, Embeds)<br />Embrace social media <br />External Audience<br />
  26. 26. Reduce clutter<br />Leverage social networking concepts to connect people and information<br />Build community<br />Improve communications<br />Knowledge repositories<br />Common platform for access to business processes<br />Enable online team/workgroup collaboration<br />Internal Audiences<br />
  27. 27. WordPress<br />FYI<br />fyi.uwex.edu<br />Coop-Connection<br />blogs.ces.uwex.edu<br />Counties<br />counties.uwex.edu<br />pepin.uwex.edu<br />How is change happening?<br />
  28. 28. Purpose<br />Educational and/or informational content, typically of a statewide interest (not internal business or administrative information) <br />Intended Audience<br />General Public<br />NOT colleagues, team members, administration<br />FYI http://fyi.uwex.edu/<br />
  29. 29. Purpose 1<br />Internal communication (password protected) <br />Intended Audience: Cooperative Extension faculty/staff<br />Examples:<br />Updates from the Dean: blogs.ces.uwex.edu/dean/<br />Strategic Directions: blogs.ces.uwex.edu/strategicdirections<br />Coop Connection http://blogs.ces.uwex.edu<br />
  30. 30. Purpose 2<br />Administrative information or activities that are not educational programming content (e.g. conferences)<br />Intended Audience: General Public & Cooperative Extension faculty/staff<br />Examples<br />2011 County Leadership: blogs.ces.uwex.edu/leadershipconference<br />WACEC 2011 State Coference: blogs.ces.uwex.edu/wacec<br />Coop Connection http://blogs.ces.uwex.edu<br />
  31. 31. Purpose<br />County office web presence<br />Audience<br />General public<br />Examples<br />http://dodge.uwex.edu/<br />http://bayfield.uwex.edu/<br />Counties http://counties.uwex.eduhttp://greenlake.uwex.edu<br />
  32. 32. SharePoint<br />How is change happening?<br />
  33. 33. Workspaces<br />Online collaboration spaces for groups/teams<br />Document library, calendars, lists, blogs, photo library, discussion forums, simple gant charts, RSS reader<br />Integrates with Microsoft Office 2007, 2010<br />Not the final storage space for “final “documents meant to be found by others.<br />How is change happening?<br />
  34. 34. MySite<br />My Profile – Facebook like page with information about you. <br />Status updates<br />Directory information<br />Overview, Org chart, Content (documents), Tags & Notes, Colleagues, Memberships (workspaces)<br />My Content – Personal and Shared documents<br />My NewsFeed – Facebook like stream of activity by others<br />How is change happening?<br />
  35. 35. Intranet<br />Global site – main portal page to all of the SharePoint network.<br />People search<br />Institutional processes<br />Knowledge repositories<br />Divisional discussion<br />How is change happening?<br />
  36. 36. Where’s this all headed?<br />Public<br />/<br />P<br />r<br />i<br />v<br />a<br />t<br />e<br />Coop Connection<br />Admin Sites that Need Public Presence<br />
  37. 37. Where’s this all headed?<br />Internal Authentication<br />External Authentication<br />
  38. 38. Internal Authentication<br />Public<br />/<br />P<br />r<br />i<br />v<br />a<br />t<br />e<br />Public Internet<br />External Authentication<br />Coop Connection<br />Internal<br />Communication<br />&<br />Collaboration<br />Admin Sites that Need Public Presence<br />
  39. 39. Questions<br />
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