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  • 1. Facebook andSocial GamingWhat it is and how toenjoy or ignore it.
  • 2. Gaming on Facebookis a big thing. Facebook’s advertising page implies that the site has over 800 million users. According to AppData the top game company on Facebook has over 200 million average monthly users. At least a quarter of all Facebook users play these social games.
  • 3. Facebook leverages this as away for friends to be social.
  • 4. Zynga is currently the largestsocial gaming company. Zynga produces many popular titles such as FarmVille, Mafia Wars, or Zynga Poker. In their statement to the US SEC, Zynga reported a revenue of $828.9 million in the first nine months of 2011. The games that make them so much money are free to play.
  • 5. The shocking truth: According to an article run on Forbes.com, Zynga relies on about 680,000 users out of its 220,000,000 average monthly users (about 0.3%) to provide over 70% of its income. Each of these players contributes about $1100 per year by way of purchasing digital items in Zynga’s games.
  • 6. The tangibleproblem forFacebook users:Friends that play these gamescan lead to incrediblyannoying streams of updates.
  • 7. Removing peskyposts from yourstream:1) Mouse over the post.2) Left-click the arrow tab in the upper right corner.3) Choose “Hide all by [game]”4) OR if the problem is a particular friend, you can choose “Unsubscribe from game stories by [friend]”
  • 8. Now you can enjoy updateswithout game spam! Remember that people are having fun, so don’t harsh their mellow by complaining to them about game posts. Facebook games are generally free unless you just have to have those premium items. These games provide excellent startup opportunities for new tech companies.
  • 9. Now you can doit right!That’s all you get from me folks.
  • 10. I wanted to end this whole thing with a clip from the Daily Showabout the dangers of letting your kids play these free games. Icouldn’t get the player to embed, so here’s the link:http://www.thedailyshow.com/watch/thu-december-8-2011/video-game-dealers?xrs=share_copy Sure, it’s not a Facebook game, but I think the message still works.