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Facebook andSocial GamingWhat it is and how toenjoy or ignore it.
Gaming on Facebookis a big thing. Facebook’s advertising page implies that the site has over 800 million users. According to AppData the top game company on Facebook has over 200 million average monthly users. At least a quarter of all Facebook users play these social games.
Facebook leverages this as away for friends to be social.
Zynga is currently the largestsocial gaming company. Zynga produces many popular titles such as FarmVille, Mafia Wars, or Zynga Poker. In their statement to the US SEC, Zynga reported a revenue of $828.9 million in the first nine months of 2011. The games that make them so much money are free to play.
The shocking truth: According to an article run on Forbes.com, Zynga relies on about 680,000 users out of its 220,000,000 average monthly users (about 0.3%) to provide over 70% of its income. Each of these players contributes about $1100 per year by way of purchasing digital items in Zynga’s games.
The tangibleproblem forFacebook users:Friends that play these gamescan lead to incrediblyannoying streams of updates.
Removing peskyposts from yourstream:1) Mouse over the post.2) Left-click the arrow tab in the upper right corner.3) Choose “Hide all by [game]”4) OR if the problem is a particular friend, you can choose “Unsubscribe from game stories by [friend]”
Now you can enjoy updateswithout game spam! Remember that people are having fun, so don’t harsh their mellow by complaining to them about game posts. Facebook games are generally free unless you just have to have those premium items. These games provide excellent startup opportunities for new tech companies.
Now you can doit right!That’s all you get from me folks.
I wanted to end this whole thing with a clip from the Daily Showabout the dangers of letting your kids play these free games. Icouldn’t get the player to embed, so here’s the link:http://www.thedailyshow.com/watch/thu-december-8-2011/video-game-dealers?xrs=share_copy Sure, it’s not a Facebook game, but I think the message still works.