César Pérez Aznar    cesar.perez.aznar@gmail.com
“If you can’t measure ityou can’t improve it”                  Lord Kelvin
Set of technologies, processes and solutions that allowcorporations to obtain a better understanding of their businesscont...
Goals        BudgetMarketing            Market Assesment                                                             Deal ...
CPM Gobernance                                                 Department                       Analytical                ...
BI Influence inorganisation
• Measure ROI !!!      • Combine big initiatives with small actions      of quick implementationCPM   • Better not deliver...
$?                                         Genis Roca. TEDxGalicia                      “… any product pushed by digital  ...
“If you can’t measure you can’t manage”“Join to win”“Read the experts”“Same language same goals”                 CPM“Attac...
cesar.perez@eu.sony.com                    cesar.perez.aznar@gmail.comhttp://twitter.com/#!/cesarperezaznarhttp://es.linke...
Business Intelligence / Inteligencia de negocios (English)
Business Intelligence / Inteligencia de negocios (English)
Business Intelligence / Inteligencia de negocios (English)
Business Intelligence / Inteligencia de negocios (English)
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Business Intelligence / Inteligencia de negocios (English)

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Business Intelligence / Inteligencia de negocios (English)

  1. 1. César Pérez Aznar cesar.perez.aznar@gmail.com
  2. 2. “If you can’t measure ityou can’t improve it” Lord Kelvin
  3. 3. Set of technologies, processes and solutions that allowcorporations to obtain a better understanding of their businesscontext. Productivity BI Costs Uncertainity Transparency Complexity Agility Obsolescence Innovation CPM E2.0 BPM
  4. 4. Goals BudgetMarketing Market Assesment Deal identification Sales Brand Development Leads qualification Hand-off Ad&Promotions Sales closure Lead Advocacy Account Development Achievements Profit & Loss
  5. 5. CPM Gobernance Department Analytical IT Reporting Heroes1 Thruth, N Displays
  6. 6. BI Influence inorganisation
  7. 7. • Measure ROI !!! • Combine big initiatives with small actions of quick implementationCPM • Better not delivering transactional grain to executives… look for proper aggregations.
  8. 8. $? Genis Roca. TEDxGalicia “… any product pushed by digital pressure should be redesigned as a service”http://www.youtube.com/watch?feature=player_detailpage&v=kMXZbDT5vm0#t=845s
  9. 9. “If you can’t measure you can’t manage”“Join to win”“Read the experts”“Same language same goals” CPM“Attach a GPS to your strategy”“Truth is outside there….” People“Measure your transformation in advance”
  10. 10. cesar.perez@eu.sony.com cesar.perez.aznar@gmail.comhttp://twitter.com/#!/cesarperezaznarhttp://es.linkedin.com/in/cesarperezaznar

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