• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Business Intelligence / Inteligencia de negocios (English)
 

Business Intelligence / Inteligencia de negocios (English)

on

  • 422 views

 

Statistics

Views

Total Views
422
Views on SlideShare
422
Embed Views
0

Actions

Likes
1
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Business Intelligence / Inteligencia de negocios (English) Business Intelligence / Inteligencia de negocios (English) Presentation Transcript

    • César Pérez Aznar cesar.perez.aznar@gmail.com
    • “If you can’t measure ityou can’t improve it” Lord Kelvin
    • Set of technologies, processes and solutions that allowcorporations to obtain a better understanding of their businesscontext. Productivity BI Costs Uncertainity Transparency Complexity Agility Obsolescence Innovation CPM E2.0 BPM
    • Goals BudgetMarketing Market Assesment Deal identification Sales Brand Development Leads qualification Hand-off Ad&Promotions Sales closure Lead Advocacy Account Development Achievements Profit & Loss
    • CPM Gobernance Department Analytical IT Reporting Heroes1 Thruth, N Displays
    • BI Influence inorganisation
    • • Measure ROI !!! • Combine big initiatives with small actions of quick implementationCPM • Better not delivering transactional grain to executives… look for proper aggregations.
    • $? Genis Roca. TEDxGalicia “… any product pushed by digital pressure should be redesigned as a service”http://www.youtube.com/watch?feature=player_detailpage&v=kMXZbDT5vm0#t=845s
    • “If you can’t measure you can’t manage”“Join to win”“Read the experts”“Same language same goals” CPM“Attach a GPS to your strategy”“Truth is outside there….” People“Measure your transformation in advance”
    • cesar.perez@eu.sony.com cesar.perez.aznar@gmail.comhttp://twitter.com/#!/cesarperezaznarhttp://es.linkedin.com/in/cesarperezaznar