Misusare i Social Network by DAO Daddy
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Cesarino Morellato, alla gtconference racconta come misurare i Social Network in un contesto Digitale omogeneo.

Cesarino Morellato, alla gtconference racconta come misurare i Social Network in un contesto Digitale omogeneo.

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Misusare i Social Network by DAO Daddy Presentation Transcript

  • 1. gtConference Misurare i Social Network MILANO 09 Ottobre 2010
  • 2. link utili
  • 3. Indice
    • Definizione di Social media
    • Esempio
    • Panoramica tools
    • DAO
    • Misurare Social Network
  • 4. Definizione di Social " a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 , and that allow the creation and exchange of user-ge nerated content ” Andreas Kaplan e Michael Haenlein
  • 5. Blogs Microblos Bookmarks Images Videos Questions Share Networks Definizione di Social
  • 6. Esempio http://twitter.com/cesareone http://www.facebook.com/cesarino http://it.linkedin.com/in/cesarino
  • 7. Panoramica Tools
  • 8. Esempi
  • 9. http://www.blogmeter.it/survey/
  • 10. Rispondono alle domande dei clienti sul DIGITALE: 1 - Possiamo misurare i ritorni degli investimenti? 2 - Rispetto ai nostri competitor come siamo? 3 - Ho un dato di sintesi?
  • 11. Quindi?
  • 12. YESTERDAY: SEO TODAY: DAO SEARCH ENGIN OPTIMIZATION DIGITAL ASSET OPTIMIZATION SEO TO DAO
  • 13. DAO Philosophy Meanings of dao The word for this concept, dao , indicates a “ way ” in the sense of a road or a path. Owing to the contextual nature of Chinese languages and depending upon its use in a sentence, dao can function as a noun or a verb. It may indicate the road upon which one travels, the act of wayfaring or traveling down a road, or even the act of way-making by leading someone down or constructing a road. It may also refer to speech, especially in philosophical or moral education. http://www.britannica.com/EBchecked/topic/582901/dao
  • 14. Cosa misurare
  • 15. SEARCH TRENDS Le parole chiave più cercate dai navigatori negli ultimi 12 mesi sono: senza glutine senza latte senza zucchero latte di soia non vi sono fonti di news rilevanti
  • 16. UNIVERSO SEMANTICO matrici related
  • 17. DAO:Global Index Passion Reach Strenght Volume Sentiment Content Search Organic search SOV Paid search - SOV - Coverage Brand protection - Alert service Video - SOV - Liking - Comments Images SOV DAO GLOBAL INDEX Social Media Conversation News SOV
  • 18. DAO Social
    • Share of Voice Social : percentuale di visibilità video della “campagna” rispetto ad un determinato set di parole chiave.
    • Strenght numero di conversazioni nelle ultime 24h
    • Reach numero di autori che citano “argomento”
    • Volume numero delle citazioni dello “argomento”
    • Passion numero di hotspot dove si cita lo “argomento”
    • Sentiment ... tba valutazione tra le citazioni positive e negative
  • 19. DAO Cruscotto
  • 20. link utili http://www.digital-pr.it http://www.web-live.it/W ebLiveTech.aspx?pid=26 http://www.webtrends.co m/Products/SocialMeasurement http://www.blogmet er.it/ http://www.radian6.com/products/ http://us.c ision.com/media-monitoring/social-media-monitoring.a sp http://www.reputation defender.com/myreputation http://www.sentimentmetrics.com/     http://www.cymfony.com/Solu tions/Our-Approach/Orchestra-Platform http://en-us.nielsen.com/co ntent/nielsen/en_us/product_families/nielsen_buzzmetrics.html http ://www.trackur.com http://www.digimind.com/pro ducts http://www.brandseye.com/ http://www.comp ete.com/ http://www.aboutyou.it/ http://www.manageengine.com/products /applications_manager/demo.html?sm http://socialmention.com/ http://search.twitter.com / http://www.twilert.com/ http://tweetbeep.com/ http: //www.backtype.com/ htt p://www.trendpedia.com/ http://pipes.yahoo.co m/pipes/ http://www.we bseoanalytics.com/free/s eo-tools/bookmarks-finder .php http://www.google.com /alerts http://blogsearch.g oogle.com/ http://technorati. com/ http://www.wikio.it/ http ://www.cocomment.com/ http://www.keotag.com/ http://www.jivesoftwa re.com/solutions/engage-social-media http://www.slideshare.net/jere miah_owyang/altimeter-report -social-marketing-analytics h ttp://www.yacktrack.com/searc h http://www.boardtracker.com/ http://boardreader.com/ Licenza Free http://www.enquiro.com/whitepapers/index.php scaricatevi la Search Engine Result:2010 trovate il pdf con la spiegazione ed i risultati sulla mappa di calore sulle serp http://www.clicktale.com/default_b.aspx http ://www.crazyegg.com / programmi per usar e le mappe di calore sui propri siti. Studio
  • 21. Grazie!! :-)