TEAMWORK:Collaborating with top engineering professionals, our architects anddesigners work closely with clients to enhanc...
Consult the spirit of the place in all, toguide the hand and eye of the architect.
6            MIAMI BEACH, FLSHELBORNE
DESIGNVALUEHOSPITALITYCOMFORTLIFESTYLEBEAUTYRELAXATION
- FEATURED IN ARCHITECTURAL RECORD MAGAZINE : JUNE EDITION   - 2012 AIA FLORIDA/CARIBBEAN HONOR & DESIGN AWARDS WINNER,   ...
12
SHELBORNE       A new shimmer is coming       to this classic oceanfront       hotel with a prominent place       in Miami...
14             MIAMI BEACH, FL42 COLLINS
A languishing site is revived as a boutique hotel.Unique amenities and a distinctive architecturalsignature define a stron...
16
18                MIAMI, FL3050 BISCAYNE
Seeking to jump-start a new design districtin Miami, this mixed use project includes twooffice buildings, new retail along...
FIRSTSTREETADD Inc was approached with thechallenge of designing a mixeduse building that incorporatedthe following uses: ...
21               MIAMI BEACH, FLFIRST STREET
MIAMI HEARTThis project represents the conversion of an existing 700,000square foot medical facility, encompassing a hospi...
23              MIAMI BEACH, FLMIAMI HEART
24
26            MIAMI BEACH, FL600 ALTON
600                                ALTON600 Alton is a 485,000 square foot retail complex positioned at Fifth Street and M...
29
30 RICHMOND, VA                CARMAX CarMax, the company that revolutionizedCARMAX                The home office for    ...
33
34               MIAMI BEACH, FL1826 COLLINS
CO L L I N S1826   Located in the heart of the South Beach, the building fronts   Collins Avenue, one of the busiest comme...
ALOFTADD Inc is currently working on the designof an aloft hotel, part of the W hotel family.A central challenge in the de...
37        MIAMI BEACH, FLALOFT
38
40          FORT LAUDERDALE, FLNRV III
NEW RIVER VILLAGE                    Located adjacent to the New River                    of Ft. Lauderdale, the proposed ...
WATER                              PLACEPositioned at the heart of Providence’s WaterplacePark, these two luxury towers cr...
43              PROVIDENCE, RIWATER PLACE
45
48                MIAMI BEACH, FL49-53 COLLINS
49-53Miami Beach is well known for many things, butone thing that it is infamous for is the lack ofparking. In an effort t...
50                MIAMI, FLPARAMOUNT BAY
PARAMOUNTWorking in partnership with Lenny Kravitz Design, ADD Incis breathing new life into the common areas of this 47-s...
52
54                   MIAMI, FLBERGER SINGERMAN
BERGERSINGERMANSet against the dramatic background of Miami’s BiscayneBay, the Berger Singerman offices are an expression ...
BGTADD Inc designed the headquarters of BGT to capture the innovative spirit of this team of interactive andvisual design ...
59      HALLANDALE BEACH, FLBGT
61
SKETCH PAGE
•   Planning + Urban Design•   Architecture•   Interior Design•   Branding + Graphic Design
T 305.482.8700                             F 305.482.8770                            www.addinc.com               One Bisc...
ADDInc_miami design folio
ADDInc_miami design folio
ADDInc_miami design folio
ADDInc_miami design folio
ADDInc_miami design folio
ADDInc_miami design folio
ADDInc_miami design folio
ADDInc_miami design folio
ADDInc_miami design folio
ADDInc_miami design folio
ADDInc_miami design folio
ADDInc_miami design folio
ADDInc_miami design folio
ADDInc_miami design folio
ADDInc_miami design folio
ADDInc_miami design folio
ADDInc_miami design folio
ADDInc_miami design folio
ADDInc_miami design folio
ADDInc_miami design folio
ADDInc_miami design folio
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ADDInc_miami design folio

  1. 1. TEAMWORK:Collaborating with top engineering professionals, our architects anddesigners work closely with clients to enhance and realize the clients’vision. INNOVATION:We strive to create effective architecture that is fused to its culture andplace, even beyond the physical structure of the building - a fusion that istightly integrated, yet has a transcendence through time. COMMUNITY:We engage the community through design, cultivating enrichment andconnection to urban environments. PROFICIENCY:With notable distinction, each project delivers a particular vision, and wemerge that vision with business proficiency.With rigor and invention we create award-winning architecture fromMiami to Boston.
  2. 2. Consult the spirit of the place in all, toguide the hand and eye of the architect.
  3. 3. 6 MIAMI BEACH, FLSHELBORNE
  4. 4. DESIGNVALUEHOSPITALITYCOMFORTLIFESTYLEBEAUTYRELAXATION
  5. 5. - FEATURED IN ARCHITECTURAL RECORD MAGAZINE : JUNE EDITION - 2012 AIA FLORIDA/CARIBBEAN HONOR & DESIGN AWARDS WINNER, AWARD OF EXCELLENCE – MERIT – ADDITION
  6. 6. 12
  7. 7. SHELBORNE A new shimmer is coming to this classic oceanfront hotel with a prominent place in Miami’s rich Art Deco heritage. Drawing on its storied history during the 40’s, 50’s, and 60’s, ADD Inc has restored the hotel’s distinctive exterior while re-imagining its interior as a chic and contemporary hotel. Design inspired by the Art Deco era ensures that the Shelborne will maintain its sparkling status among South Beach’s collection of boutique hotels.
  8. 8. 14 MIAMI BEACH, FL42 COLLINS
  9. 9. A languishing site is revived as a boutique hotel.Unique amenities and a distinctive architecturalsignature define a strong brand for this proposedhotel. Hotel amenities include a luxurious pool deck,lush spa grotto, and fitness center. The propertywill also boast a grille with outdoor seating, a cafeand a brasserie. 42 Collins brings a fresh new visionfor hospitality to the evolving Miami hotel scene. COLLINS
  10. 10. 16
  11. 11. 18 MIAMI, FL3050 BISCAYNE
  12. 12. Seeking to jump-start a new design districtin Miami, this mixed use project includes twooffice buildings, new retail along a groundfloor main street, a parking garage, and aresidential tower. The developer seeks towoo luxury design label shops as well asdesign professionals and entrepreneurs tocreate a bustling, creative new neighborhood.The focus of the design exercise was toenvision a stylish compilation of buildingsthat are each different but can function as aninter-related whole. The two office buildingsform a gateway and provide a large, graphicaddress to the site. The angled fronts of theretail shops highlight each showroom andthe ground plane is a high-contrast patternedconcrete that forms a visual carpet for theentire development. The parking garagefacade is treated with green Trespa panelsthat angle up the sides and over the roofto become shade structures at the rooftoppool/bar. Lastly, the residential tower, abeacon for the site, is designed based onits solar orientation, with a metal screen onthe south side that undulates like a giantpiece of fabric up to the rooftop party deck.
  13. 13. FIRSTSTREETADD Inc was approached with thechallenge of designing a mixeduse building that incorporatedthe following uses: a restaurant/commercial space, a robotic parkinggarage system, and a single familyresidence. Taking all three programsinto consideration the idea was touse the different components thatmake up Miami Beach and give theclients their own smaller urban oasis,“their own island within an island”.The design gravitated towards atropical modern concept that wouldstill be urban and refined. Ultimately,we have developed an elegantsynergy of functions and designbenefitting the surrounding urbanfabric and the resident living above.
  14. 14. 21 MIAMI BEACH, FLFIRST STREET
  15. 15. MIAMI HEARTThis project represents the conversion of an existing 700,000square foot medical facility, encompassing a hospital buildingand two parking garages, into new housing. With a watersidelocation, convenient access to South Beach and unique on-site amenities, the site is ideal for housing redevelopment.ADD Inc’s concept preserves and leverages the site’s uniquefeatures while maximizing spectacular views of downtownMiami, the ocean and South Beach.-collaborative work with Lisson Associati-
  16. 16. 23 MIAMI BEACH, FLMIAMI HEART
  17. 17. 24
  18. 18. 26 MIAMI BEACH, FL600 ALTON
  19. 19. 600 ALTON600 Alton is a 485,000 square foot retail complex positioned at Fifth Street and MacArthur Causeway, the “gateway”to Miami Beach. The site is ideally situated for maximum visibility by visitors and locals. The 6.8 acre site is surroundedby luxury high rise condominiums and 5-star hotels.Miami Beach’s history as a flat sand bed and later farmland is retained and evolved into a symbolic gesture of Miami’spast present and future – pulling together key elements of what makes ‘Miami Beach’, Miami Beach. The built form isinspired by a strong natural process and transition of geometries. The natural process of building up and continuallyre-shaping and reforming sand dunes sets the tone for a kinetic mass that is frozen in state, like a photograph of amoment in time, depicting the erosion of the hard edged material into its natural state.If it was possible to pinpoint all the aspects of Miami Beach, that make it the exciting, vibrant and the cultural placeit is, and create one destination that not only caters for the existing needs, but also helps to escalate and heightenthat movement, then this is the aspiration and motivation behind this project. A place where culture sits comfortablynext to commerce, and residential having an active synergy to food & beverage. In simple terms: A ‘melting pot’ ofMiami Beach’s Society.-collaborative work with Benoy Architecture-
  20. 20. 29
  21. 21. 30 RICHMOND, VA CARMAX CarMax, the company that revolutionizedCARMAX The home office for the used car buying experience, appears like a modernist glass box slipped into the forest. Careful siting and a narrow footprint maximize views and access to daylight while energy-efficient systems and “smart” controls reduce energy consumption. Designed from the “inside out,” the LEED Silver-certified workplace celebrates the beauty of its natural surroundings and provides a highly tuned environment for the company workforce. The campus plan minimizes site impact through the use of a four-story parking garage. Inside, strategically placed interactive zones support a culture of collaboration and build a spirit of collegiality.
  22. 22. 33
  23. 23. 34 MIAMI BEACH, FL1826 COLLINS
  24. 24. CO L L I N S1826 Located in the heart of the South Beach, the building fronts Collins Avenue, one of the busiest commercial corridors in South Florida. It is the first robotic parking garage in Miami Beach. By using this unique parking system we were able to fit 139 parking spaces with a 8,200 SF retail liner on a 50’ wide by 195’ deep site. The design incorporates a modern glass curtain wall system that embraces the street edge and allows for exciting views of Collins Avenue from the Retail space. The project has been truly embraced by the City as an innovative and forward thinking solution to designing a much needed parking facility while still incorporating the an attractive and dynamic street front.
  25. 25. ALOFTADD Inc is currently working on the designof an aloft hotel, part of the W hotel family.A central challenge in the design is theneed to partially preserve elements of anexisting historic hotel on the property. Thedistinctive historical architectural featurescombined with an updated program ofamenities and branding will breathe newlife into Miami Beach’s hotel offerings.
  26. 26. 37 MIAMI BEACH, FLALOFT
  27. 27. 38
  28. 28. 40 FORT LAUDERDALE, FLNRV III
  29. 29. NEW RIVER VILLAGE Located adjacent to the New River of Ft. Lauderdale, the proposed New River Village Apartment Building brings the essence of its context inward as well as outward. Hidden within the south end facade is the organization and repetition that is reminiscent of the surrounding Mediterranean style buildings. As one walks towards the river, approaching the entry of the building, the facade becomes more contemporary and translucent, providing a visual connection to the young adult area of Las Olas across the river. This portion of the building begins to take on the movement and language of the river, bending and turning, revealing and masking images.
  30. 30. WATER PLACEPositioned at the heart of Providence’s WaterplacePark, these two luxury towers create the city’s mostprestigious new address. Working closely with thedevelopment and marketing team, our designresponds directly to the target market. Innovativebi-level units attract empty-nesters in search ofthe spaciousness of a single-family home with theadvantages and allure of a downtown address. Avibrant location, luxurious on-site amenities, andstriking modern design ensure that Waterplace ispositioned to breathe new life in to the Providencehousing market.
  31. 31. 43 PROVIDENCE, RIWATER PLACE
  32. 32. 45
  33. 33. 48 MIAMI BEACH, FL49-53 COLLINS
  34. 34. 49-53Miami Beach is well known for many things, butone thing that it is infamous for is the lack ofparking. In an effort to create as many parkingspaces as possible in the allotted square footage,a robotic parking structure was employed. Therobot slips under the car and parks the car,driverless, in a systematic way. There is mysticalquality to the garage in that while the upperfloors are not accessible to the public, the carsare still moving inside. The screening system ofthe skin has apertures that gradually widen andlessen, revealing the moving cars in an ephemeralway. Giving way to the beach side wind, the thinmetal curtain delicately flows, drawing attentionto the spectacle of the cars.
  35. 35. 50 MIAMI, FLPARAMOUNT BAY
  36. 36. PARAMOUNTWorking in partnership with Lenny Kravitz Design, ADD Incis breathing new life into the common areas of this 47-storyresidential waterfront tower. Paramount Bay is an urbanoasis reminiscent of boutique hotel comforts. Landscaped BAYtropical gardens invite residents and visitors alike through aredesigned the porte-cochere to lush common area nestledagainst the dramatic backdrop of the lobby’s 30-foot ceilingand sculptural staircase. Two pool decks feature intimatecabanas and superlative views.-collaborative work with Kravitz Design-
  37. 37. 52
  38. 38. 54 MIAMI, FLBERGER SINGERMAN
  39. 39. BERGERSINGERMANSet against the dramatic background of Miami’s BiscayneBay, the Berger Singerman offices are an expression ofthe firm’s progressive practice. ADD Inc’s timeless designharmonizes transparency, views, and materials to create aninviting environment for both clients and staff members.Conference rooms feature “rain glass” walls that allow forprivacy and natural light while glass tiles, hand-wovencustom rugs, and stone counters accent a contemporarypalette. This striking workplace physically communicatesBerger Singerman’s sophisticated culture.
  40. 40. BGTADD Inc designed the headquarters of BGT to capture the innovative spirit of this team of interactive andvisual design professionals. Creative use of materials, pattern, and layout animate an open, flowing work spaceand reflect the vibrant energy of this pioneering agency. From the highly visible graffiti walls to the plywoodpanels that showcase current campaigns, the environment communicates the dynamic culture upon whichBGT’s success is built.
  41. 41. 59 HALLANDALE BEACH, FLBGT
  42. 42. 61
  43. 43. SKETCH PAGE
  44. 44. • Planning + Urban Design• Architecture• Interior Design• Branding + Graphic Design
  45. 45. T 305.482.8700 F 305.482.8770 www.addinc.com One Biscayne Tower Suite 1670Two South Biscayne Boulevard Miami, FL 33131

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