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  • 1. PHOENIX Media Kit 2010 Presented to: Suzanne Victor Dawn Rowley Arrowhead Town Center Presented By: Cesar Aparicio Pablo Felix Carrie Strait
  • 2. PHOENIX The Wall Street Journal AUGUST 14, 2008 “While immigration “The total U.S. continues to be a population is projected “…It is the Hispanic driver of the growing to grow to population that is Hispanic population, 439 million by 2050, driving minority for the past several and most of that growth.” years most of the growth will come from growth has Hispanics.” come from births.”
  • 3. PHOENIX 50 40 43.5 44.8 47.1 30 35.3 38.6 30.5 23.7 25.5 27.2 20 14.6 10 4 6.9 9 0 1950 1960 1970 1980 1989 1994 1996 1998 2000 2002 In the year 2008, more 2004 2006 2008 than one out of every seven U.S. residents is Hispanic! Source: Synovate, U.S. Census Bureau
  • 4. PHOENIX Synovate U.S. Hispanic Population Projections (in millions.) 120 100 104.9 80 96.2 87.7 60 63.8 71.3 79.3 35.3 38.6 43.5 44.8 47.1 49.8 56.7 40 20 0 2000 2002 2004 2006 2008 2010 2015 2020 2025 2030 2035 2040 2050 Estimated Population 2045 of 113 million/27% of the total U.S. Population Source: Synovate, U.S. Census Bureau
  • 5. PHOENIX The U.S. Hispanic population accounts for 15.5 % of the U.S. population in 2008. Total U.S. Population 304,800,000 15.5% Total Hispanic Population 84.5% 47,112,000 Hispanic population as a percent of total U.S. population Hispanic 15.5% Others Source: Synovate, U.S. Census Bureau
  • 6. PHOENIX Minority Populations of the United States and the Percentage of the Total Population – 2020 (in millions.) Minority/Ethni African- Asian- Total Hispanic c Total American American Population 339.3 134.3 63.8 48.3 22.0 Percent of total 100% 29.6% 18.8% 14.2% 6.5% population Hispanic 18.8% 14.2% African-American 60.4% Asian-American 6.5% Non-Minority/Non-Ethnic Source: Synovate, U.S. Census Bureau
  • 7. PHOENIX “Hispanic communities are growing everywhere in the country, so if we want to grow, we have to connect with the Hispanic Market.” Mark LaNeve General Motors North America’s Vice-President of Sales, Service and Marketing “Wandering Eyes” Hispanic Business Magazine, November 2005
  • 8. PHOENIX Minority Populations of the United States and the Percentage of the Total Population – 2020 (in millions.) Minority/Ethni African- Asian- Total Hispanic c Total American American Population 339.3 134.3 63.8 48.3 22.0 Percent of total 100% 29.6% 18.8% 14.2% 6.5% population Hispanic 18.8% 14.2% African-American 60.4% Asian-American 6.5% Non-Minority/Non-Ethnic Source: Synovate, U.S. Census Bureau
  • 9. PHOENIX Phoenix is the 8th largest Hispanic metro. When compared to other top-15 Hispanic markets, Phoenix’s 102% growth ranks as the 2ND fastest-growing major Hispanic market, outperforming most other metro’s. Top 15 Hispanic Markets – 2009 (ranked by % growth from FA 00) Hispanic Hispanic FA 00 FA 08 % Hispanic Growth Rank Market Hispanic Hispanic Growth vs. FA 00 Rank Metro TV HHs TV HHs vs. FA 00 1 6 Dallas-Ft. Worth, TX 604,200 1,310,600 117% 2 8 PHOENIX, AZ 451,400 911,300 102% 3 15 Denver, CO 252,600 466,000 84% 4 10 Riverside-San Bernardino, CA 469,000 839,500 79% 5 4 Houston-Galveston, TX 869,100 1,499,600 73% 6 13 Washington, DC 300,700 504,500 68% 7 5 Chicago, IL 966,400 1,448,800 50% 8 3 Miami-Ft. Lauderdale-Hollywood, FL 1,280,300 1,682,200 31% 9 11 McAllen-Brownsville-Harlingen, TX 586,500 753,200 28% 10 2 New York, NY 2,719,100 3,267,900 20% 11 9 San Antonio, TX 708,800 851,100 20% 12 12 San Diego, CA 600,400 713,900 19% 13 14 El Paso, TX 413,500 480,600 16% 14 7 San Francisco, CA 1,066,700 1,234,200 16% 15 1 Los Angeles, CA 4,031,600 4,494,600 11% Source: 2009 Arbitron Universe Estimates
  • 10. PHOENIX Hispanics [1] # 8 Hispanic Radio Market (Metro) 867,000 Hispanic Persons 12+ 27% of the Metro Hispanic Income & Consumer Spending [2] Hispanic Hispanic Disposable Consumer HH Income Spending $57,287 $20.3 Bil. Source: [1] Arbitron, Fall 2007 Phoenix Metro, M-Sun 6A-12M; [2] Global Insight – 2007 Hispanic Market Monitor
  • 11. PHOENIX Hispanics are younger and have larger households meaning that they have the best years of economic influence and acquisition ahead of them. 72% of Phoenix Hispanics speak Spanish in the Home [1] Hispanics Non-Hispanics  3.7 Persons per Household [2]  2.2 Persons per Household [2]  Median age: 23 [3]  Median age: 36 [3] % of N-Hispanics Hispanics [2] % of Hispanics 12+ Non-Hispanics [2] 2+ Persons 12-17 15% Persons 2-17 9% Persons 18-34 44% Persons 18-34 24% Persons 18-49 69% Persons 18-49 51% Persons 25-54 55% Persons 35+ 51% Source: [1 ] Global Insight 2007-Hispanic Market Monitor [2] Arbitron, Fall 2007 Phoenix Metro [3 ] Census 2000- The City of Phoenix
  • 12. PHOENIX Phoenix’ explosive Hispanic population growth has easily outpaced the Growth of Non-Hispanics, especially in the major adult demos. Hisp % Non-Hisp Hispanics Hispanics Growth % Growth Persons Fall 2000 Fall 2007 2000-2008 2000-2008 12-17 67,942 131,400 93% 13% 18-34 168,105 383,100 128% 2% 18-49 297,105 595,400 100% 6% 25-54 256,020 476,200 86% 10% Source: Arbitron Phoenix Metro as dated
  • 13. PHOENIX “The immense buying power of the nation’s Hispanic consumers is reshaping the retail and commercial landscape of the United States…. The relatively young Hispanic population, with more of them either entering the workforce for the first time or moving up their career ladders, also argues for additional gains in buying power, which will be even more important in this decade than in the 1990’s.” Jeffrey H. Humphreys Selig Center for Economic Growth The Multicultural Economy 2004 (America’s Minority Buying Power)
  • 14. PHOENIX Radio's Reach Among Hispanics Persons Teens Weekly Reach Weekly Time Weekly Reach Weekly Time Spent Listening Spent Listening Hrs:Min Hrs:Min 12+ 93.8% 16:36 12-17 91.30% 11:00 Men Women Weekly Reach Weekly Time Weekly Reach Weekly Time Spent Listening Spent Listening Hrs:Min Hrs:Min 18+ 84,2% 18:20 18+ 94.20% 16:26 18-34 93.50% 17:03 18-34 94.40% 15:35 25-54 95.00% 19:07 25-54 95.10% 16:31 35-64 95.50% 19:47 35-64 95.00% 17:02 65+ 90.80% 18:02 65+ 89.50% 17:32 Persons Weekly Reach Weekly Time Spent Listening Hrs:Min 18+ 94.20% 17:26 18-34 93.90% 16:23 25-54 95.00% 17:53 35-64 95.30% 18:26 65+ 90.10% 17:45 Source: RADAR ® 103, December 2009 © Copyright Arbitron (Monday-Sunday 24-Hour Weekly Cumes and Time Spent Listening Estimates)
  • 15. PHOENIX With one of the strongest radio signals in Arizona, Radio Tricolor (KLNZ) can be heard in eight counties including, Maricopa, Gila, Pinal, Pima, Yuma, La Paz, Mohave, & Yavapai With a dual signal of a combined 31,000 watts, José (KVVA/KDVA) can be heard throughout the entire Phoenix Metropolitan area. With an AM signal of 22,500 watts, ESPN Deportes Radio (KMIA) can be heard throughout most of Arizona.
  • 16. PHOENIX Total 2008 Hispanic Buying Power Average annual household income of $52,600 Source: Synovate
  • 17. PHOENIX • Hispanics represent the youngest and fastest growing population segment in the state • In Arizona, Hispanic buying power is expected to go from $24.2 billion dollars in 2005 to $39.2 billion dollars in 2010, an increase of 62% in 5 years • Phoenix Hispanic market is the 8th largest in the nation • Among top 10 markets, Phoenix ranks #2 in percentage of Hispanic population growth over the past five years Source: Phx Hispanic Scarborough Jul06, Selig Center for Economic Growth, Terry College of Business,The University of Georgia, May 2005; Datos 2006, 2006 Demographics USA
  • 18. PHOENIX As Phoenix’ Hispanics become more affluent, they are more likely than Non-Hispanics to buy, own or consume items in the following categories: Automotive Household Purchases Vehicle HH Plans to Buy New (next 12 Hispanic Index vs. Hispanic Index vs. Items HH plans to buy (next 12 months) months) Non-Hispanic Non-Hispanic Full Size Car 216 Computer 196 Mid Size Car 110 DVD Player 155 Sport Utility Vehicle 339 Furniture 174 Amount HH Plans to Pay New (next 12 months) High Definition TV 137 $30,000-$34,999 143 Major Appliance 110 Amount HH Plans to Pay Used (next 12 months) MP3 Player 133 $15,000-$19,999 133 Primary House or Condo (existing construction) 143 Phone Services Satellite TV Subscription 323 Hispanic Index vs. Long Distance-Amount spent (last month) Non-Hispanic Video Game System 452 $40-$59 108 Wireless/cellular service for self 382 Local Phone HHLD (last bill) Wireless/cellular Service for other HHLD 200 Member $40-$59 117 Medical Services Medical Services HH Received (Past 3 Hispanic Index vs. Years) Non-Hispanic Maternity Care 362 Nonsurgical Cosmetic Dentistry 242 Pediatrics 249 Source: Scarborough Phoenix,2 (Aug 2006-Jul 2007), Adults 18+
  • 19. PHOENIX • Focus on family and home: Hispanics are strongly identified with and attached to family (nuclear family and the extended family). Strong feelings of loyalty and reciprocity among members of the family. They often shop as a family and make purchasing decisions collectively. • Hold traditional values: Hispanics tend to embrace multiple cultural traditions, including those of their country of origin, their local community and those of the broader U.S. culture. They respect authority. • Be media friendly: Hispanics tend to trust the information presented by media. They listen to the radio for quick news updates and are also receptive to television advertising, especially when it’s entertaining and give them something to talk about—the more interesting the better, because they tend to remember those ads when shopping. Source: http://dmnews.com/The-US-Hispanic-Population----One-Market- or-Many/article, August 8, 2006 by Scott D. Schroeder.
  • 20. PHOENIX Radio – The Medium of Today’s Busy Lifestyle: • Follows consumers where THEY go—at home, at work, in the car. Radio Reaches: • Radio reaches 94% of all persons age 12+ in an average week. Radio is Targetability: • Can zero in on exact Hispanic demographic desired. Radio & Hispanics: • 96% of Hispanics tune in an average of 22 hours and 15 minutes per week. Source: RAB Media Facts 2004-2005
  • 21. PHOENIX "If you want to connect with Hispanic consumers, you do it in the language and the media they prefer.” Aida Levitan CEO of Publicis Sanchez & Levitan American Demographic, October 2002
  • 22. PHOENIX 30.5 18.8 15.7 14.8 5.3 6.4 Source: Arbitron PPM, Phoenix-METRO NOVEMBER 2009 - Dates In(10152009 to 11112009) Mo-Su 6A-12A P 6+ Both In/Out of Home
  • 23. Percent of Time Spent Percent of Time Spent with Media: with Media: General Population Males Hispanic Males 5% 8% 29% 45% 48% 35% 12% 6% 7% 4% Watching TV Reading magazines Watching TV Browse the internet Reading magazines Listening to Radio Browse the internet Reading Newspapers Listening to Radio Source: NCS/NHCS: Simmons, Spring 2007, Adults 18+ Hispanic Consumers of Spanish-language media = Reading Newspapers Listened to or viewed any Spanish-language sports program or network in the past 7 days
  • 24. Source: NCS/NHCS: Simmons, Spring 2007, Adults 18+ Hispanic Consumers of Spanish-language media = Listened to or viewed any Spanish-language sports program or network in the past 7 days
  • 25. PHOENIX Source: Scarborough USA+, Release 1 2008 (Data collection dates: February 2007-March 2008), and from Scarborough Local Market Studies for Chicago, Dallas, El Paso, Fresno, Harlingen, Houston, Los Angeles, Miami, New York, Phoenix, Sacramento, San Antonio, and San Francisco, Release 1 2008
  • 26. PHOENIX Source: Scarborough USA+, Release 1 2008 (Data collection dates: February 2007-March 2008), and from Scarborough Local Market Studies for Chicago, Dallas, El Paso, Fresno, Harlingen, Houston, Los Angeles, Miami, New York, Phoenix, Sacramento, San Antonio, and San Francisco, Release 1 2008
  • 27. PHOENIX 44.6% Bought any items on the internet (yr) 42.09% Used Internet for e-mail (mo) 34.3 % Used Internet for pay bills (mo) 28.7% Used Internet for news (mo) 28% Visited MapQuest (mo) 27.9 Used Internet for job/employment search (mo) 25.5% Used Internet for weather (mo) Ways they access the internet 22.6% Used Internet for Download/listen to music (mo) 56.4 % Accessed the internet at home (mo) 22.4% Shopped for clothing or accessories on the internet(yr) 29.7% Accessed the internet at work(mo) 18.9% Used Internet for listen to radio (mo) 7.1% Accessed the internet other place (mo) Source: PHOENIX -- Release 2 2009 Feb09-Jul09 Scarborough. *Entravision KLNZ-KVVA
  • 28. PHOENIX Hispanics vs. Hispanic Internet Users Source: Scarborough USA+, Release 1 2008 (Data collection dates: February 2007-March 2008), and from Scarborough Local Market Studies for Chicago, Dallas, El Paso, Fresno, Harlingen, Houston, Los Angeles, Miami, New York, Phoenix, Sacramento, San Antonio, and San Francisco, Release 1 2008
  • 29. PHOENIX ―It’s no surprise, then, that shopping centers and even larger scale malls throughout the nation – including ventures In Phoenix, are targeting the nation’s fastest-growing minority group in an effort to combat sluggish sales. Source: AZCentral Feb 2009
  • 30. PHOENIX ―I think the people of Maricopa County have become numb to the outrageousness Of Arpaio’s actions‖ Source: The Arizona Republic Feb 2009
  • 31. PHOENIX
  • 32. La Tricolor Regional Mexican
  • 33. Format Overview FORMAT La Tricolor plays only the best in Regional Mexican music, including the latest Sierreños, Duranguense, Banda, and Norteña hits. TARGET Hispanic Adults 18-49. SLOGAN La Tricolor: ¡Puros Trancazos! PROGRAMMING High energy music from the most popular Regional Mexican artists such as: Banda el Recodo, La Arrolladora Banda el Limon, Espinoza Paz, Banda Cuisillos, Jenni Rivera, Joan Sebastian, Alacranes Musical, El Compa Chuy and many more. TALENT Piolín Por La Mañana (Morning Drive) – Denver (KXPK 96.5FM and 1090AM), Sacramento, El Centro, Reno, Stockton, Aspen, Lubbock Tony Nuñez- (Mornings – Music Intense) – Phoenix, Las Vegas, Salinas, Albuquerque. Angel Garay (Middays) Erazno y La Chokolata, La Doctora Elvia Contreras (Afternoons) FEATURES Specialty programs include: ―La Hora de Los Reyes de la Musica‖ Middays with Angel Garay. Erazno y La Chokolata in the afternoons with their hilarious parodies, and Angel Garay in the evenings with ―Los Corridos Pesados‖
  • 34. Talent Line-Up Musica Con Puros Trancazos– Mornings 5am – 11am PST Join Tricolor’s as we plays Puros Trancazosrom his favorite artists such al Los Alegres de la Sierra, El Chapo de Sinaloa, Julio Preciado, Los Sierreños and Los Cuates. At 1pm Armando hosts the return of ―Las Tequileras del Jaguar‖ where he plays music from the groundbreakers of the Regional Mexican genre Angel Garay- Middays 11am – 3pm PST, Mon- Fri Every day at 11am PST, join Angel Garay as he pleases by playing the best Mexican Regional music from our well known kings such as Vicente Fernandez, Joan Sebastian, Ramon Ayala and Banda El Recodo in ―La Hora de los Reyes de la Musica‖ Erazno y La Chokolata - Afternoons 3pm – 8 pm PST, Mon- Fri La Chokolata has always been a big fan of La Tricolor and she wants to bring class and attitude to La Tricolor in the afternoons. Choko loves to gossip, dispense her famous beauty advice and is always quick with her opinion. Of course, a diva never travels without her entourage. One of her sidekicks on the show is Erazno, a simple-minded character who loves to push Choko’s buttons and worships Mexican wrestlers. The show features regular visits from La Doctora Elvia Contreras, ex-Mexican president, ―Chente‖ Fox and all the famous Latin celebrities. Angel Garay- Nights 8pm – 10pm PST, Mon - Fri Starting at 8pm-10pm PST, Angel Garay dedicates two hours to the ―corridos pesados‖ Corridos are a popular form of storytelling through song in Mexico. Often Corridos were used to depict an old legend about a famed criminal or hero. In the past few decades, Corridos have been popularized with a style known as narcocorridos or ―corridos pesados‖ Join Angel Garay as he hosts ―Los Corridos Pesados‖ La Tricolor Music – Overnights
  • 35. La Tricolor Station Profile Format: High-Energy Regional Mexican, Norteña, and classic Mexican Music Target: Hispanic Adults 18-49 Programming: Los Tigres del Norte, Banda Cuisillos, Valentin Elizalde, Joan Sebastian 102.1 FM · KRNV · Reno, NV 99.9 FM · KRCX · Sacramento, CA 100.9 FM · KMIX · Stockton, 96.5 FM · KXPK and 1090AM CA 99.5 FM · KLOK · Salinas, CA KMAX Denver, CO 107.1 FM · KPVW · Aspen, CO 105.1 FM · KQRT · Las Vegas, NV 1450AM · KRZY · Albuquerque, NM 12 103.5 FM · KLNZ · Phoenix, AZ 99.3 FM · KMXX · El Centro, 95.5FM · KAIQ · Lubbock, TX CA Markets
  • 36. La Tricolor age Composition
  • 37. La Tricolor Vitals
  • 38. Listener Profile 35% SEX # Children in Household Under 18 32.40% 29.20% MALE 60.7% No 11.8% AGE FEMALE 39.3% One 24.9% Two 25.5% HOUSEHOLD Three or more 37.7% INCOME 27% 24% LEVELS 2.30% 20.20% Employment Status 0.00% 1.00% 17.60% Full-Time (35+ Hours) 48.4% 18-24 25-34 35-44 45-54 55-64 65+ Part-Time (<35 Hours) 27.1% 11% Not Employed A Homemaker 14.7% Occupation Summary A Student 5.7% Retired 0.0% Management/Business/Financial Ops 10.7% Disabled 0.8% Professional/Related Occupations 8.6% <$25,000 $25,000-$34,999 $35,000-$49,999 $50,000-$74,999 $75,000+ Temporarily Laid-Off 2.7% Service 24.2% Looking For Work 0.7% Sales Office 15.4% Other 0.0% Highest Education Level Attained Farming/Fishing/Forestry 0.0% Construction/Extraction/Maintenance 4.5% Own Or Rent Residence <12th Grade 18.4% Production/Transportation/Matl Mvng 12.0% High School Grad 40.4% Own 48.4% Military Specific 0.0% Some College 33.4% Rent 42.9% White Collar 34.6% College Graduate + 7.9% Do Not Own or Rent 8.7% Blue Collar 40.8% Source: PHOENIX - Release 2 2009 Feb 09-Jul 09 Scarborough.
  • 39. JOSÉ: Phoenix’s Fastest Growing Spanish Station
  • 40.  José likes to run his radio stations a little differently than the rest.  Jose only likes to play the hits; no fluff, no deep cuts, just the favorite songs you love from yesterday and today.  José doesn’t bother with DJs because he thinks they interfere with the music.  There’s no set playlist, nothing boring, because José plays what he wants to play.  José likes to provide his listeners with cool stuff. Like passes to fun family events and attractions, CDs, tickets to the big game or to the next hot concert. You know, cool stuff.
  • 41. Sacramento, CA Modesto, CA Denver, CO Monterey/Salinas, CA Las Vegas, NV Los Angeles, CA Palm Springs, CA Albuquerque, NM Phoenix, AZ Yuma/El Centro, CA Lubbock, TX El Paso, TX 13 Markets Format: Spanish Adult Hits: Regional Mexican & Adult Contemporary Target: Hispanic Adults 18-49 Programming: Los Bukis, Juan Gabriel, Los Yonics, Rocio Durcal, Los Tigres Del Norte, Vicente Fernandez, McAllen, TX Los Angeles Negros, and Alejandro Fernandez.
  • 42. Rocio Durcal, Roberto Carlos, Leo Dan, Emmanuel, Ana Gabriel, Juan Gabriel, Baladas Jose Jose, Marisela, Amanda Miguel, Luis Miguel, Napoleon, Camilo Sesto, Joan Sebastian, Marco Antonio Solis Los Angeles Azules, Grupo Canaveral, Los Angeles de Charly, Rayito Colombiano, Cumbias Sonora Dinamita, Aaron y su Grupo, Fito Olivares, Socios del Ritmo, Los Angeles de Charly, Selena, Rigo Tovar y Sonora Tropicana Bronco, Los Bondadosos, Grupo Bryndis, Los Bukis, Los Caminantes, Los Felinos, Grupera Los Freddys, Liberación, La Mafia, Los Mier, Grupo Mojado, Los Muecas, Los Angeles Negros, Los Temerarios, Los Terrícolas, Pasteles Verdes, Yndio, Los Yonics Vicente Fernandez, Beatriz Adriana, Pepe Aguilar, Paquita la del Barrio, Mercedes Rancheras Castro, Chelo, Alejandro Fernandez, Antonio Aguilar, Gerardo Reyes Conjunto Primavera, Ramón Ayala, Intocable, Limite, Los Reileros del Norte, Los Nortenas Tigres del Norte, Carlos y Jose Banda el Recodo, Banda Machos, Valentin Elizalde, Antonio Aguilar, Banda la Banda Costeña, Banda Cuisillos, Joan Sebastian, Los Dareyes de la Sierra, Jenni Rivera, Sergio Vega, El Chapo de Sinaloa
  • 43. FORMAT Top Regional Mexican and Spanish Adult Contemporary hits from the 70s, 80s, 90s, and Today. José is a cutting-edge radio format that allows the station to become the personality—not just a personality on the radio. The first thing you will notice about José is that it is different than what you are used to with radio. Jose has no rules. With José, ―Nunca Sabes lo Que Va Tocar‖! Our listeners have spent their lives living this music, now we play it 24-hours a day, 7 days a week. Our listeners’ favorite songs are all in one place on José. TARGET Hispanics 18-49. SLOGAN José: Nunca Sabes Lo Que Va Tocar SPECIAL Thursdays feature ―La Tercia de José‖ three plays of songs from your favorite PROGRAMMING artists from 6am to midnight. Every Sunday at 9am tune in to ―Desayuno con los Tríos,‖ where José delivers the best Tríos music from México and beyond. Then Sunday through Friday at 8pm, Andres Cantor and his team from Fútbol de Primera talk about the latest sports news from the soccer world. José is also the official station for all Mexican National team matches and World Cup 2010.
  • 44. Thursdays from 6am –Midnight Every Thursday is a Triple Play Day with ―La Tercia de Jose.‖ Can’t get enough of Los Bukis, Juan Gabriel or la Arrolladora Banda el Limon? Well, Jose plays three of your favorite artists songs back to back! La Tercia ensures longer listening and of course, timeless hits one after another thanks to Jose! Cada Jueves disfruta de “La Tercia de Jose.” Si a ti te gustan Los Bukis, Juan Gabriel o la Arrolladora Banda El Limón, te encantaran tres canciones seguidas de tus artistas favoritas! Sintoniza a La Tercia todo el día y gozaras de puros éxitos eternos, gracias a Jose! ‘La Tercia’ sponsorships available
  • 45. Sundays from 9am to 10am Wake up every Sunday with Los Tríos! From 9-10am every Sunday, José plays the biggest hits in Trió music to accompany you while you make breakfast! Enjoy the beautiful harmonies of traditional Trio superstars Los Tres Diamantes such as Los Panchos, Los Dandys, Los Tres Diamantes, and Los Tres Ases. Invite José to breakfast this Sunday and enjoy a pleasant ―Desayuno Con Los Tríos‖ on José! Despierte cada domingo con Los Tríos! A las 9 de la mañana José te toca lo que quiere de los mejores tríos mientras que prepares los huevos y café! Escucha los bellos sonidos de tríos históricos como Los Panchos, Los Dandys, Los Tres Diamantes, y Los Tres Ases. Acompaña a José y disfruta de un rico y sabroso ―Desayuno Con Los Tríos‖ cada domingo en José! Segment sponsorships available
  • 46. SEX Occupation Summary Own Or Rent Residence MALE 58.1% Management/Business/Financial Ops 7.3% Own 5.1% Professional/Related Occupations 9.5% Rent 44.3% FEMALE 41.9% Service 22.2% Do Not Own or Rent 5.6% Sales Office 17.4% Employment Status Farming/Fishing/Forestry 0.0% Construction/Extraction/Maintenance 6.5% Full-Time (35+ Hours) 51.3% Production/Transportation/Matl Mvng 10.3% Part-Time (<35 Hours) 21.8% Military Specific 0.0% Not Employed HOUSEHOLD INCOME 10.9% White Collar 34.2% A Homemaker LEVELS 5.4% Blue Collar 58.9% A Student 27.0% Retired 0.0% 24.5% Disabled 1.1% 42.00% 23.9% Temporarily Laid-Off 4.1% Looking For Work 5.4% 29.00% AGE 15.5% 0.0% Other # Children in Household Under 18 10.1% 14.80% No 10.00% 27.2% Highest Education Level Attained One 23.0% <$25,000 $25,000- $35,000- $50,000- $75,000+ <12th Grade 22.7% $34,999 $49,999 $74,999 Two 10.8% 2% 1.90% High School Grad 50.5% Three or more 39.0% Some College 19.1% 18-24 25-34 35-44 45-54 55-64 65+ College Graduate> 7.7% Source: PHOENIX - Release 2 2009 Feb 09-Jul 09 Scarborough .
  • 47. ESPN Deportes Format Overview Format: 24/7 Spanish-Language Sports Programming. ESPN is the worldwide leader in sports and the most recognizable name in sports media; now ESPN is offering their sports programming in Spanish! Cover the sports that matter to the Hispanic audience – including play by play of major league baseball games, play by play of Chivas Rayadas de Guadalajara, Boxing, American Football, Basketball, and special segments that focus on Latin American sports. Target: Hispanic Men 18-49. Features: Raza Deportiva – Samuel Jacobo and Rafael Ramos Deportes Al Desnudo (Sports Un-Wrapped) – Samuel Jacobo, Victor Delagdo, and Karin Vazquez Atacando Con Tres – Herman Pereyra, Noe Vazquez, and Rolando Gonzalez Jorge Ramos Y 10 Mas – Jorge Ramos Los Dinosaurios Del Deporte – Rolando Gonzalez, Alvaro Riet, and Jairo Moncada
  • 48. Top-Notch Programming Al Despertar Wake up to Armando Talavera and Kenneth Garay as they recap yesterday’s scores and headlines. Jorge Ramos y su Banda Get inside the world of soccer with one of the most respected fútbol commentators in the U.S., Jorge Ramos, and his co-host Hernán Pereyra. Live Play-by-Play The best live events with MLB coverage of the All-Star Game, the League Championship Series and the World Series, as well as coverage of Las Chivas Rayadas de Guadalajara, one of the most popular soccer teams in México. SportsCenter Latino sports fans won’t miss a beat with breaking sports news and scoring updates at the top of the hour and every 20 minutes. En La Mira A daily broadcast featuring Arizona’s home team updates, sports talk, ESPN Sports Center and free ticket giveaways courtesy of 710AM ESPN. With Erick Monroy & Marco Angulo.
  • 49. Top-notch talent Jorge Ramos ESPN Deportes’ premier anchor for soccer coverage, Jorge is synonymous with soccer for millions of fans. Hernán Pereyra The veteran broadcast executive and soccer expert leads the way as executive producer of ESPN Deportes Radio. Armando Talavera A legend among Spanish-language broadcasters, Armando has covered every World Series since 1975 and every Super Bowl since 1988. ESPN Deportes Radio’s All-Star lineup also includes: Samuel Jacobo Jaime Jarrin Cookie Rojas Kenneth Garay Alberto Gambetta Alvaro Riet
  • 50. Top-Notch Events 710 AM ESPN Deportes Radio is the official radio home for the Arizona Cardinals! It’s a “SOLD OUT” season and 710 AM ESPN Deportes has your FREE tickets and “LIVE” pregame show from the new stadium and on 710 AM radio during away games to highlight your business! The 710 ESPN Deportes radio team is broadcasting “LIVE” from Client, Date, from Time! Each remote is also powered by Jose 106.9 &107.1 FM & La Tricolor 103.5 FM! Join 710 AM ESPN host Erick Monroy for all the pregame news and notes and sponsored in part by Client prior to every Cardinals broadcast! Show airs one hour Prior to each Arizona Cardinals home games. The 710 AM “Key’s To The Game” sponsored by Client!
  • 51. Play by Play c c
  • 52. “En l Mira” Local Show Get your local sports news with ESPN Deportes live show “En la Mira”; A daily broadcast featuring Arizona’s home team updates, sports talk, ESPN Sports Center and free ticket giveaways courtesy of 710AM ESPN Deportes Radio and sponsors! The 710AM ESPN Daily ―LIVE‖ Sports Show includes: • 3 Hour ―LIVE‖ Sports Show broadcast hosted by Erick Monroy & Marco Angulo • ESPN station broadcast booth, staffing, banners and giveaways! • Arizona Cardinals, D-backs tickets, giveaways and much more!
  • 53. Play by Play MLB All Star Game League Championship Series World Series SuperLiga Mexican League Soccer/ Major League Soccer Tournament July – August U.S. Men’s National Team MORE TO COME SOON
  • 54. Programming EN LA MIRA Get your local sports news with ESPN Deportes live show “En la Mira”; A daily broadcast featuring Arizona’s home team updates, sports talk, ESPN Sports Center and free ticket giveaways courtesy of 710AM ESPN Deportes Radio and sponsors! With Erick Monroy and Marco Angulo.
  • 55. 44.6% Bought any items on the internet (yr) 42.09% Used Internet for e-mail (mo) 34.3 % Used Internet for pay bills (mo) 28.7% Used Internet for news (mo) 28% Visited MapQuest (mo) 27.9 Used Internet for job/employment search (mo) 25.5% Used Internet for weather (mo) Ways they access the internet 22.6% Used Internet for Download/listen to music (mo) 56.4 % Accessed the internet at home (mo) 22.4% Shopped for clothing or accessories on the internet(yr) 29.7% Accessed the internet at work(mo) 18.9% Used Internet for listen to radio (mo) 7.1% Accessed the internet other place (mo) Source: PHOENIX -- Release 2 2009 Feb09-Jul09 Scarborough. *Entravision KLNZ-KVVA
  • 56. o Listen Live o Local news o Events pictures o Videos o Web Promotions o Events calendars o Top 10 o Special event web cast o Custom promotions
  • 57. • 120 x 240 Vertical Banner • 300 x 250 Med. Rectangle •120 x 600 Skyscraper •120 x 60 Brand Button 2 • 468 x 60 Full Banner • 728 x 90 Leader board • Static • Animated
  • 58. • Pre-Roll opportunities • Up to :15 second commercials available • Archived Video • Sight, Sound and “E”motion of TV • Superior Branding thru Day Part Exclusivity • Align Brand with Technology
  • 59. Planet Funk, a chain of clothing stores for men and women, ran a mobile coupon campaign that resulted in a 377 percent return on investment. The retailer saw a 91 percent redemption rate on the coupons. Also, twenty percent of revenue for the month of December was generated by the almost 2,000 coupons that were generated and sent as text messages via the mobileStorm digital marketing platform.―Mobile is a natural fit for our customers and being able to give them such coupons, both in the store and online, that can be instantly received on their phones is a no-brainer,‖ said Kitri Lomaka of Planet Funk, Burbank, CA. Planet Funk has 21 branches in California, Texas and Colorado. Visitors to the shops and Web site at http://www.planetfunk.com will find hip clothing from brands such as True Religion, Frankie B, Marc Ecko, Brad Butter, Ed Hardy and Betsey Johnson. Planet Funk was facing what many experts call the worst holiday season in decades last year and so the company thought outside the box. The retailer knew it needed something that would work in-store and online and could be tracked. Planet Funk targets hip youngsters and that is why mobile was the ideal medium for this campaign. The retailer had been using mobileStorm for its email campaigns for years and turned to the company for mobile as well. The mobileStorm 4.0 digital marketing platform’s Mobile Coupon system features allowed Planet Funk to set up and launch a mobile coupon program. Planet Funk wanted discount tiers based upon customer spending at coupon redemption, a built-in feature in the mobileStorm platform. The program offered the following discounts: -$100 - 249.99 - $10 off -$250 - 399.99 - $30 off -$400 or more - $60 off Consumers were asked to text the keyword PFUNK to short code 38714 if they were interested in offers from Planet Funk. The call to action was on signage in the stores. Signage placed in the stores showed the short code and keyword and promoted a coupon as an incentive for joining the Planet Funk mobile club. Planet Funk also pushed the mobile coupons via its Web presence, blog, and a number of sites belonging to malls in which Planet Funk is located. Importantly, the discounts could only be redeemed via the mobile coupon. The Planet Funk blog, covering celebrity trends, also helped drive traffic and business to its stores and Web site. According to research by Juniper Research, consumers are most likely to respond to mobile marketing offers that result in clear personal benefits. ― Mobile coupons are a prime example of how mobile can be used in this way, combining relevance with immediate, tangible value for the consumer,‖ said Peter Johnson, vice president of market intelligence and strategy at the Mobile Marketing Association, New York.
  • 60. SOURCE: The data in this report is from Scarborough USA+, Release 1 2008 (Data collection dates: February 2007-March 2008), and from Scarborough Local Market Studies for Chicago, Dallas, El Paso, Fresno, Harlingen, Houston, Los Angeles, Miami, New York, Phoenix, Sacramento, San Antonio, and San Francisco, Release 1 2008.