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Business Model Innovation

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  • 1. Welcome to Silicon Valley =)
  • 2. Business model innovation Prepared for TechBA by: Dariana Urrutia - ITAM Armando Maldonado - ITAM Ximena Venegas – CIMA CI Abel Hurtado - CIMA CI César Salazar – CIMA CI January 26 th , 2008
  • 3. Tikkia as a Case Study (INTRODUCTION)
    • This presentation covers the work we did at Tikkia, integrating:
    • Alex Osterwalder’s work (Université de Lausanne)
    • Armando Maldonado and Dariana Urrutia’s studies at ITAM
    • CIMA CI’s expertise
  • 4. Just for the record
    • Tikkia.com is a brand new (alpha becoming beta) online network for IT professionals in Mexico.
    • The company behind Tikkia is CIMA CI (TechBA 4th generation), through its innovation unit: CIMA Labs
  • 5. Timeout, please! Are you into the IT business? Join Tikkia now! http://www.tikkia.com
  • 6. Let’s start with a Big Question.
  • 7. If you build it, will they come?
  • 8. Probably not.
  • 9. Even if they come, will you get to fill your pockets?
  • 10. So, what’s to do?
  • 11. Business model innovation!!!
  • 12. What is a business model?
  • 13. Answer #0 (bonus)
  • 14. Answer #1 A business model is nothing else than a representation of how an organization makes (or intends to make) money. “
  • 15. Answer #2 A business model is the simplest path to understand how to profit from a market opportunity. “
  • 16. Answer #3 The business model is the core of the business plan and any other strategic document. “
  • 17. What is a business model? It’s not… … a mission statement … a revenue model … a value proposition … a strategic plan … a business plan x
  • 18. Let’s start with Alex’s example Vs.
  • 19. Let’s start with Alex’s example
  • 20. Let’s make it simple
  • 21. WHAT? The canvas – A blank space
  • 22. WHO? WHAT? The canvas – A blank space
  • 23. HOW? WHO? WHAT? The canvas – A blank space
  • 24. HOW? WHO? WHAT? The canvas – A blank space
  • 25. Then, the building blocks
  • 26. Key activities Key resources Partner network Client segments Distribution channels Client relationships Value proposition Cost structure Revenue streams The 9 building blocks of the BM
  • 27. Work in progress
  • 28. The 9 building blocks Internal External Design Insight Key activities Key resources Partner network Client segments Distribution channels Client relationships Value proposition Cost structure Revenue streams
  • 29. Magic triangle #2 – Who? Client segments Value proposition Revenue streams Distribution channels Client relationships
  • 30. Key activities Value proposition Cost structure Magic triangle 1 – How? Key resources Partner network
  • 31. The butterfly Go to video
  • 32. Business model framework Key activities Value proposition Cost structure Key resources Partner network Client segments Revenue streams Distribution channels Client relationships
  • 33. Remember: The business model should be CONSISTENT
  • 34. HOW? WHO? WHAT? The canvas – Not so blank!
  • 35. Exploring the WHO?
  • 36. Client segments a.k.a. The Market
  • 37. ? Big Qs about the market
    • Whom are we creating value to?
    • What market segments want my product?
    • How large is each segment?
    • Is it growing?
    • What does the customer want?
    • What are the real needs of my customer?
    • What are his major concerns?
  • 38. Organizing the ideas
  • 39. Organizing the ideas
    • Job opportunities
    • Get certified for current knowledge
    • Share interests and knowledge
    • Be important!
  • 40. Is that it? Short answer: YES
  • 41. Is that it? Long aswer: NO, this is just the beginning
  • 42. Next steps? 1. Webinar with Dr. Maldonado in one month. 2. 12 weeks of learning how to feed the butterfly. 3. Feed the butterfly!!!
  • 43. As a conclusion… 1. Focus on the market. 2. Find the businss opportunityt through the model. 3. Then, stick to an action plan.
  • 44. No business model? No business model = No business at all
  • 45. Tough, tougher, toughest
  • 46. Give it a try! Access to templates and book chunks http://business-model-design.blogspot.com/ Access to slideshows http://www.slideshare.net/Alex.Osterwalder
  • 47. Business model innovation Presentador: César Salazar – Director de CIMA Labs/Tikkia http://www.tikkia.com/cesarsalazar http://www.twitter.com/cesarsalazar January 26 th , 2008