Business Model Innovation
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Business Model Innovation

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    Business Model Innovation Business Model Innovation Presentation Transcript

    • Welcome to Silicon Valley =)
    • Business model innovation Prepared for TechBA by: Dariana Urrutia - ITAM Armando Maldonado - ITAM Ximena Venegas – CIMA CI Abel Hurtado - CIMA CI César Salazar – CIMA CI January 26 th , 2008
    • Tikkia as a Case Study (INTRODUCTION)
      • This presentation covers the work we did at Tikkia, integrating:
      • Alex Osterwalder’s work (Université de Lausanne)
      • Armando Maldonado and Dariana Urrutia’s studies at ITAM
      • CIMA CI’s expertise
    • Just for the record
      • Tikkia.com is a brand new (alpha becoming beta) online network for IT professionals in Mexico.
      • The company behind Tikkia is CIMA CI (TechBA 4th generation), through its innovation unit: CIMA Labs
    • Timeout, please! Are you into the IT business? Join Tikkia now! http://www.tikkia.com
    • Let’s start with a Big Question.
    • If you build it, will they come?
    • Probably not.
    • Even if they come, will you get to fill your pockets?
    • So, what’s to do?
    • Business model innovation!!!
    • What is a business model?
    • Answer #0 (bonus)
    • Answer #1 A business model is nothing else than a representation of how an organization makes (or intends to make) money. “
    • Answer #2 A business model is the simplest path to understand how to profit from a market opportunity. “
    • Answer #3 The business model is the core of the business plan and any other strategic document. “
    • What is a business model? It’s not… … a mission statement … a revenue model … a value proposition … a strategic plan … a business plan x
    • Let’s start with Alex’s example Vs.
    • Let’s start with Alex’s example
    • Let’s make it simple
    • WHAT? The canvas – A blank space
    • WHO? WHAT? The canvas – A blank space
    • HOW? WHO? WHAT? The canvas – A blank space
    • HOW? WHO? WHAT? The canvas – A blank space
    • Then, the building blocks
    • Key activities Key resources Partner network Client segments Distribution channels Client relationships Value proposition Cost structure Revenue streams The 9 building blocks of the BM
    • Work in progress
    • The 9 building blocks Internal External Design Insight Key activities Key resources Partner network Client segments Distribution channels Client relationships Value proposition Cost structure Revenue streams
    • Magic triangle #2 – Who? Client segments Value proposition Revenue streams Distribution channels Client relationships
    • Key activities Value proposition Cost structure Magic triangle 1 – How? Key resources Partner network
    • The butterfly Go to video
    • Business model framework Key activities Value proposition Cost structure Key resources Partner network Client segments Revenue streams Distribution channels Client relationships
    • Remember: The business model should be CONSISTENT
    • HOW? WHO? WHAT? The canvas – Not so blank!
    • Exploring the WHO?
    • Client segments a.k.a. The Market
    • ? Big Qs about the market
      • Whom are we creating value to?
      • What market segments want my product?
      • How large is each segment?
      • Is it growing?
      • What does the customer want?
      • What are the real needs of my customer?
      • What are his major concerns?
    • Organizing the ideas
    • Organizing the ideas
      • Job opportunities
      • Get certified for current knowledge
      • Share interests and knowledge
      • Be important!
    • Is that it? Short answer: YES
    • Is that it? Long aswer: NO, this is just the beginning
    • Next steps? 1. Webinar with Dr. Maldonado in one month. 2. 12 weeks of learning how to feed the butterfly. 3. Feed the butterfly!!!
    • As a conclusion… 1. Focus on the market. 2. Find the businss opportunityt through the model. 3. Then, stick to an action plan.
    • No business model? No business model = No business at all
    • Tough, tougher, toughest
    • Give it a try! Access to templates and book chunks http://business-model-design.blogspot.com/ Access to slideshows http://www.slideshare.net/Alex.Osterwalder
    • Business model innovation Presentador: César Salazar – Director de CIMA Labs/Tikkia http://www.tikkia.com/cesarsalazar http://www.twitter.com/cesarsalazar January 26 th , 2008