Your SlideShare is downloading. ×
0
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Business Model Innovation

2,547

Published on

Published in: Business
0 Comments
7 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,547
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
214
Comments
0
Likes
7
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Welcome to Silicon Valley =)
  • 2. Business model innovation Prepared for TechBA by: Dariana Urrutia - ITAM Armando Maldonado - ITAM Ximena Venegas – CIMA CI Abel Hurtado - CIMA CI César Salazar – CIMA CI January 26 th , 2008
  • 3. Tikkia as a Case Study (INTRODUCTION) <ul><li>This presentation covers the work we did at Tikkia, integrating: </li></ul><ul><li>Alex Osterwalder’s work (Université de Lausanne) </li></ul><ul><li>Armando Maldonado and Dariana Urrutia’s studies at ITAM </li></ul><ul><li>CIMA CI’s expertise </li></ul>
  • 4. Just for the record <ul><li>Tikkia.com is a brand new (alpha becoming beta) online network for IT professionals in Mexico. </li></ul><ul><li>The company behind Tikkia is CIMA CI (TechBA 4th generation), through its innovation unit: CIMA Labs </li></ul>
  • 5. Timeout, please! Are you into the IT business? Join Tikkia now! http://www.tikkia.com
  • 6. Let’s start with a Big Question.
  • 7. If you build it, will they come?
  • 8. Probably not.
  • 9. Even if they come, will you get to fill your pockets?
  • 10. So, what’s to do?
  • 11. Business model innovation!!!
  • 12. What is a business model?
  • 13. Answer #0 (bonus)
  • 14. Answer #1 A business model is nothing else than a representation of how an organization makes (or intends to make) money. “
  • 15. Answer #2 A business model is the simplest path to understand how to profit from a market opportunity. “
  • 16. Answer #3 The business model is the core of the business plan and any other strategic document. “
  • 17. What is a business model? It’s not… … a mission statement … a revenue model … a value proposition … a strategic plan … a business plan x
  • 18. Let’s start with Alex’s example Vs.
  • 19. Let’s start with Alex’s example
  • 20. Let’s make it simple
  • 21. WHAT? The canvas – A blank space
  • 22. WHO? WHAT? The canvas – A blank space
  • 23. HOW? WHO? WHAT? The canvas – A blank space
  • 24. HOW? WHO? WHAT? The canvas – A blank space
  • 25. Then, the building blocks
  • 26. Key activities Key resources Partner network Client segments Distribution channels Client relationships Value proposition Cost structure Revenue streams The 9 building blocks of the BM
  • 27. Work in progress
  • 28. The 9 building blocks Internal External Design Insight Key activities Key resources Partner network Client segments Distribution channels Client relationships Value proposition Cost structure Revenue streams
  • 29. Magic triangle #2 – Who? Client segments Value proposition Revenue streams Distribution channels Client relationships
  • 30. Key activities Value proposition Cost structure Magic triangle 1 – How? Key resources Partner network
  • 31. The butterfly Go to video
  • 32. Business model framework Key activities Value proposition Cost structure Key resources Partner network Client segments Revenue streams Distribution channels Client relationships
  • 33. Remember: The business model should be CONSISTENT
  • 34. HOW? WHO? WHAT? The canvas – Not so blank!
  • 35. Exploring the WHO?
  • 36. Client segments a.k.a. The Market
  • 37. ? Big Qs about the market <ul><li>Whom are we creating value to? </li></ul><ul><li>What market segments want my product? </li></ul><ul><li>How large is each segment? </li></ul><ul><li>Is it growing? </li></ul><ul><li>What does the customer want? </li></ul><ul><li>What are the real needs of my customer? </li></ul><ul><li>What are his major concerns? </li></ul>
  • 38. Organizing the ideas
  • 39. Organizing the ideas <ul><li>Job opportunities </li></ul><ul><li>Get certified for current knowledge </li></ul><ul><li>Share interests and knowledge </li></ul><ul><li>Be important! </li></ul>
  • 40. Is that it? Short answer: YES
  • 41. Is that it? Long aswer: NO, this is just the beginning
  • 42. Next steps? 1. Webinar with Dr. Maldonado in one month. 2. 12 weeks of learning how to feed the butterfly. 3. Feed the butterfly!!!
  • 43. As a conclusion… 1. Focus on the market. 2. Find the businss opportunityt through the model. 3. Then, stick to an action plan.
  • 44. No business model? No business model = No business at all
  • 45. Tough, tougher, toughest
  • 46. Give it a try! Access to templates and book chunks http://business-model-design.blogspot.com/ Access to slideshows http://www.slideshare.net/Alex.Osterwalder
  • 47. Business model innovation Presentador: César Salazar – Director de CIMA Labs/Tikkia http://www.tikkia.com/cesarsalazar http://www.twitter.com/cesarsalazar January 26 th , 2008

×