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  1. 1. Experienced Retail Professional Portfolio <ul><li>By: </li></ul><ul><li>Cerynthia Y Edwards </li></ul>
  2. 2. <ul><li>Welcome! </li></ul><ul><li>My name is Cerynthia Edwards, a graduate from Eastern Michigan Universities Apparel, Textiles and Merchandising program. I also hold an Associate of Arts in Business Administration. I have an goal to join others with similar interests as mine in the retail corporate world, I have several years of retail management, customer service and merchandising experience. Those as well as many other skills such as team building, time management, organizational skills, make me an great asset to any company. This is an portfolio to show some of my experience and skills, Please Enjoy! </li></ul>
  3. 3. <ul><li>Bachelor of Science in Apparel, Textiles and Merchandising from Eastern Michigan University Class of 2009 </li></ul>Associate of Arts in Business Administration from Wayne County Community College Class of 2007 Education
  4. 4. Experiences <ul><li>BCBG MaxRave- Store Manager 2010 </li></ul><ul><li>ManAlive- Assistant Manager 2007 </li></ul><ul><li>Dunhams Sports- Department Coordinator with Keys 2005 </li></ul><ul><li>579/Rainbow- Assistant Manager 2004 </li></ul>
  5. 5. Perry’s Department Store <ul><li>As the Children’s Department buyer I gained knowledge on </li></ul><ul><ul><li>How to understand how and why buying decisions are made </li></ul></ul><ul><ul><li>Understand the role of a buyer in a retail organization and product development process </li></ul></ul><ul><ul><li>Research market and industry trends </li></ul></ul><ul><ul><li>Learn and apply buying formulas </li></ul></ul><ul><ul><li>Plan stock for my department </li></ul></ul>
  6. 6. Open to Buy <ul><li>In understanding that the buyers goal is to plan the right merchandise in the right quantity at the right price in the right place at the right time, I was able take a close look at planned sales, BOM Stock, turnover, markdowns, planned purchases and forecasting to complete an six month dollar merchandise plan that concentrates on the buyers goal. </li></ul>Aug Sept Oct Nov Dec Jan Plan Sales 229.5 306.0 214.2 260.1 397.8 122.4 Plan EOM Stock 2386.8 1777.9 1950.8 1829.9 1691.7 1816.6 Plan MD 668.5 2448.0 1071.0 1560.6 1989.0 979.2 Plan BOM 1262.3 2386.8 1777.9 1950.8 1829.9 1691.7 Plan Purchases 2042.5 2145.1 1458.1 1699.8 2248.6 1226.5
  7. 7. Apparel Analysis <ul><li>Performed various tests to analyze and understand the composition of fabrics such as </li></ul><ul><ul><li>Ravel Strip Test </li></ul></ul><ul><ul><li>Drape Test </li></ul></ul><ul><ul><li>Tensile Tongue Tear Strength </li></ul></ul><ul><ul><li>Piling test </li></ul></ul><ul><ul><li>Flammability Test </li></ul></ul><ul><ul><li>Color Fastness Test </li></ul></ul><ul><ul><li>Using state of the art testing equipment such as an Tensile tester, Crock meter and Dyeing Rubbing Tester and Thread counter </li></ul></ul>
  8. 8. Adobe Photoshop/Bella Couture The assignment was to create a doll line along with an presentation. Bella Couture was created for designer/collector dolls that were designed based off of an present day teen to appeal to today’s young female Each of these images were created with a particular doll in mind. I planned the images, dressed the mannequins, taken pictures and utilized adobe photo shop to create each of these images for my presentation
  9. 9. Visual Merchandising
  10. 10. <ul><li>Develop and direct the implementation of action plans that assign responsibility and target completion dates to effect change within the store organization for both short and long-term opportunities </li></ul><ul><li>Implement merchandising execution strategies and direction to achieve sales plan </li></ul>
  11. 11. Skills <ul><li>Demonstrates strong leadership skills </li></ul><ul><li>Decisive with a strong sense of urgency </li></ul><ul><li>Outstanding creative merchandising skills </li></ul><ul><li>Able to independently prioritize workload to meet deadlines </li></ul><ul><li>Able to coach, train, and mentor </li></ul><ul><li>Able to motivate team towards common objectives </li></ul><ul><li>Eye for fashion trend, quality, and detail </li></ul><ul><li>Desire to handle significant responsibility from the onset </li></ul>
  12. 12. Skills <ul><li>Provide leadership and direction to drive execution of promotional events and monitor result </li></ul><ul><li>Determine and implement strategic merchandise placement considering quantity and quality of presentation with zone-a-gram interpretation and compliance, in order to optimize sales </li></ul><ul><li>Clear knowledge of target customer and product trends </li></ul><ul><li>Ability to think and react in a high-energy, fast-paced environment </li></ul><ul><li>Team-oriented with strong management skills </li></ul>
  13. 13. Contact <ul><li>Cerynthia Y Edwards </li></ul><ul><li>313.220.1880 </li></ul><ul><li>[email_address] </li></ul>