Getting love from the Facebook Platform http://apps.facebook.com/facebook_success

THE F8 STORY http://apps.facebook.com/treys_f8_story

http://apps.facebook.com/treys_f8_story

The F8 Invite Random invite must have been an accident Allowing individuals to develop applications before you launch is a good idea (hint hint, impending platform launches).

Random invite must have been an accident

Allowing individuals to develop applications before you launch is a good idea (hint hint, impending platform launches).

The F8 Event Somewhat predictable, but still awesome From a developer’s POV, this is a great way to rapidly gain a user base From the user’s POV…

Somewhat predictable, but still awesome

From a developer’s POV, this is a great way to rapidly gain a user base

From the user’s POV…

The F8 User “Possibilities” From the user’s POV…

From the user’s POV…

The F8 User Possibilities Access to cool, unheard-of web applications from outside of Facebook Additions to Facebook itself that the company never implemented

Access to cool, unheard-of web applications from outside of Facebook

Additions to Facebook itself that the company never implemented

The F8 Idea Really the first time we’ve seen such third-party integration to a major site Pretty successful Other companies attempting to emulate its success Individual platforms are the future?

Really the first time we’ve seen such third-party integration to a major site

Pretty successful

Other companies attempting to emulate its success

Individual platforms are the future?

The F8 Apps All alone Coded hardcore for a few hours Went on family vacation Had to work from dial-up = tragic Sold to SideStep Fun summer in Silicon Valley

All alone

Coded hardcore for a few hours

Went on family vacation

Had to work from dial-up = tragic

Sold to SideStep

Fun summer in Silicon Valley

The F8 Lesson Listen to your fellow developers. Maybe they’ve got a good idea. Love Facebook.

Listen to your fellow developers. Maybe they’ve got a good idea.

Love Facebook.

CREATING A KILLER APP http://apps.facebook.com/creating_a_killer_app

http://apps.facebook.com/creating_a_killer_app

General tips: start now Get in early App fatigue Flooded directory No more good URLs Concentrate on your idea Make it unique The longer you wait, the more likely it’ll be done

Get in early

App fatigue

Flooded directory

No more good URLs

Concentrate on your idea

Make it unique

The longer you wait, the more likely it’ll be done

General tips: start now Don’t spend too much time developing before launching User feedback will guide you (if it’s successful) Prepare to respond to it while your app is still somewhat small Make the app sticky

Don’t spend too much time developing before launching

User feedback will guide you (if it’s successful)

Prepare to respond to it while your app is still somewhat small

Make the app sticky

Facebook approach How to use requests How to use notifications Zombies initially blocked for misuse Don’t take things so seriously It’s all experimental Monetization? Ehh…

How to use requests

How to use notifications

Zombies initially blocked for misuse

Don’t take things so seriously

It’s all experimental

Monetization? Ehh…

Different types of apps Utilities and games Useful inside and outside of Facebook Well developed because they’re feature-filled Facebook <3s utilities and games New metrics Preventing abuse Games are gaining FBFund Facebook extensions Fads and seasonal applications

Utilities and games

Useful inside and outside of Facebook

Well developed because they’re feature-filled

Facebook <3s utilities and games

New metrics

Preventing abuse

Games are gaining

FBFund

Facebook extensions

Fads and seasonal applications

Define “success” Total users? Active users? Niche users? Users in a specific demographic? What happens next? Sell the app Take it out of Facebook Try to maintain it independently

Total users?

Active users?

Niche users?

Users in a specific demographic?

What happens next?

Sell the app

Take it out of Facebook

Try to maintain it independently

Demographics Changing fast on Facebook Most are not students anymore Most are at least 25 More females Is your app targeting all the people it could be? Mostly English speaking users, for now…

Changing fast on Facebook

Most are not students anymore

Most are at least 25

More females

Is your app targeting all the people it could be?

Mostly English speaking users, for now…

Execution Prepare to scale You host the most Facebook app = Facebook traffic Tyler’s “Coping with success” Keep up that growth Deceleration = bad news Prepare for Tuesday night pushes. Seriously.

Prepare to scale

You host the most

Facebook app = Facebook traffic

Tyler’s “Coping with success”

Keep up that growth

Deceleration = bad news

Prepare for Tuesday night pushes. Seriously.

Metrics Think about it before you launch Google analytics/urchin has its own FBML tag You’ll be able to tell from the beginning what works and what doesn’t Maybe we’ll have more advanced analytics soon, but still…

Think about it before you launch

Google analytics/urchin has its own FBML tag

You’ll be able to tell from the beginning what works and what doesn’t

Maybe we’ll have more advanced analytics soon, but still…

Growth #1 tip: make it social Organic growth Verified by latest stats News feed Use images Call to action = cheesy Now templatized! Directory Icon, Name, Screenshot Abuse (aka spam) Don’t use notifications in the beginning Advertising

#1 tip: make it social

Organic growth

Verified by latest stats

News feed

Use images

Call to action = cheesy

Now templatized!

Directory

Icon, Name, Screenshot

Abuse (aka spam)

Don’t use notifications in the beginning

Advertising

Example App “ The Wall, Lah” Translates wall posts to Singlish “ omg haven’t talked to you in a while” might turn into “alamak! long time no talk lah!” Who does this target? Will it catch on? Is it sticky? How does it spread? Can it monetize?

“ The Wall, Lah”

Translates wall posts to Singlish

“ omg haven’t talked to you in a while” might turn into “alamak! long time no talk lah!”

Who does this target?

Will it catch on? Is it sticky?

How does it spread?

Can it monetize?

Next up I’ve talked about: The idea Planning Executing So what’s left? World domination Monetization (cue next speech) The best applications, the ones that drive Facebook, are supposed to come from developers, so get to work tonight 

I’ve talked about:

The idea

Planning

Executing

So what’s left?

World domination

Monetization

(cue next speech)

The best applications, the ones that drive Facebook, are supposed to come from developers, so get to work tonight 