This business plan template is structured based on the Multi-Dimensional Thinking (MDT) process. The MDT is a design thinking process conceived by Mark Phooi, CEO of First Media Design School.

1. DM REPORT
(MDT System)
ORIGIN
INDUSTRY/MARKET
- What industry?
- What market segments?
TARGET MARKET ANALYSIS
- What target?
- What are their needs?
- How big is the demand? CURRENT OFFERINGS
- What is available now
- What are the differences
WEAKNESS / PROBLEMS
- Weakness of current solutions?
- Any identified GAPS?
- Any un-meet needs?
- Pains of using current solutions?
CONCEPT
YOUR SOLUTIONS
- Explain you ideas
- How your ideas work?
- How different?
- How it addresses the GAPs?
- What VALUE can it offer?
- What BENEFITS for customers?
BUSINESS MODEL
- Biz model canvass
- Diagram and explanations
YOUR TEAM
- profile of team members
- vision, mission, values
STRATEGIC ANALYSIS
- Porter 5 forces
(competition in industry)
- Competitors analysis
(Who, pros & cons)
- Target market analysis
(size? potential? spending power?)
- SWOT analysis
(opportunity vs threats?)
EMPATHY
MARKET RESEARCH
- Analysis
- Research findings
MARKTING
STRATEGY
UNIQUE VALUE PROPOSITIONS (UVP)
- business/product uniqueness
- standing out from the crowd
- how it is likely to be received
DIFFERENTIATION
- by price?
- by content? (feature)
- by technologies (functions)
- by design? (look & feel)
- by service? (value chain)
MARKETING 4P
- Product (features, benefits, value)
- Pricing strategy (price point)
- Place (sales & distribution)
- Promotion (testing?ABL? BTL?)
TARGET MARKET
- who are they?
- different segments?
- where to find them?
- needs and demand?
BRANDING
STRATEGY
BRAND COMMUNICATIONS
- employees
- customers
- community
- stakeholderBRAND DNA
- brand elements
- brand identify
TAPP
- describe the profile
- as detailed as possible
BRAND POSITIONING
- What USP
- Perceptions
(Perceptual map)
- Positioning statements
BRAND LOYALTY
- experiences?
- touch-points?
- service level?
- loyalty programs?
CORPORATE SOCIAL
RESPONSIBILITY (CSR)
BRAND MANAGEMENT
- IP protection?
- Build the Brand franchise?
- Strategies to enhance brand value?
APPLY
IMC PLAN (MAR COMS)
- communications strategies
- budget for Year 1
IMC CAMPAIGN
(4 campaigns in Year 1)
- Purpose
- Key message
- Target audience
- Media selection
- Media planning
- Timeline
- Measurements
OPERATION PLAN
(refer to report template
for full details)
WORK SYSTEMS
- Org chart
- Culture
- Staffing
- Job design
- Employee motivations
MEASURE
FINANCIALS FORECAST
- P&L forecast
- Cash flow forecast
- Capital requirements
- ROI calculations
- Payback calculations
GROWTH ROAD MAP
- growth plans in future
- milestones chart
CONTINGENCY PLANS
- What If scenarios planning
EXECUTIVE
SUMMARY
(one page)
CONCLUSIONS
- Optimistic Summation