Designer
Reference book:Business Model Generation:A Handbook for Visionaries,Game Changers, andChallengersAuthor:Alexander Osterwal...
1. Understand what is “Business Model”2. The 9 Building Blocks of a Business3. Examples of some common patterns4. Using th...
Example: Book Publishing1. Through publisher2. Self-publish3. Sponsored book4. Customized book5. FREE for marketing6. Publ...
Why Business Model Design?
Without a Common language
Common Identity, language of workCommon values, attitude & behaviour
Visualize the ideas –tell the story
Business Model Canvass
The 9 Building Blocks
• Common needs• Common behaviour• Common attributes
NocustomersCrapCompleteon ValueCompleteon priceUniqueValuable
An example….Apple iPod / iTune
General facts:• 161 million members, Revenues US$522 million• Help professionals stay connected to each other• Manage thei...
3 Key Revenues Streams:• Premium service (20%)• Hiring solutions (50%)• Marketing solutions (30%)Sales Channels:• Corporat...
Designing YourBusiness Model
Assignments:1.) Design the business model relating to your project2.) Each group to present in next week’s class (5 mins)
Business Model Designer
Business Model Designer
Business Model Designer
Business Model Designer
Business Model Designer
Business Model Designer
Business Model Designer
Business Model Designer
Business Model Designer
Business Model Designer
Business Model Designer
Business Model Designer
Business Model Designer
Business Model Designer
Business Model Designer
Business Model Designer
Business Model Designer
Business Model Designer
Business Model Designer
Business Model Designer
Business Model Designer
Business Model Designer
Business Model Designer
Business Model Designer
Business Model Designer
Business Model Designer
Business Model Designer
Business Model Designer
Business Model Designer
Business Model Designer
Business Model Designer
Business Model Designer
Business Model Designer
Business Model Designer
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Business Model Designer

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This lesson is based on the book Business Model Generation: A handbook for Visionaries, Game Changers, and Challengers by Author: Alexander Osterwalder and Yves Pigneur

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Business Model Designer

  1. 1. Designer
  2. 2. Reference book:Business Model Generation:A Handbook for Visionaries,Game Changers, andChallengersAuthor:Alexander Osterwalder andYves Pigneur
  3. 3. 1. Understand what is “Business Model”2. The 9 Building Blocks of a Business3. Examples of some common patterns4. Using the Business Model CanvassLearning ObjectivesBe a Business Model Designer
  4. 4. Example: Book Publishing1. Through publisher2. Self-publish3. Sponsored book4. Customized book5. FREE for marketing6. Publish on demand7. Co-created book8. Online book (ebooks)
  5. 5. Why Business Model Design?
  6. 6. Without a Common language
  7. 7. Common Identity, language of workCommon values, attitude & behaviour
  8. 8. Visualize the ideas –tell the story
  9. 9. Business Model Canvass
  10. 10. The 9 Building Blocks
  11. 11. • Common needs• Common behaviour• Common attributes
  12. 12. NocustomersCrapCompleteon ValueCompleteon priceUniqueValuable
  13. 13. An example….Apple iPod / iTune
  14. 14. General facts:• 161 million members, Revenues US$522 million• Help professionals stay connected to each other• Manage their professional identityIndividual Solutions:• Basic (FREE)• Premium services (Paid)Corporate Solutions:• Hiring solutions• Marketing & Advertising
  15. 15. 3 Key Revenues Streams:• Premium service (20%)• Hiring solutions (50%)• Marketing solutions (30%)Sales Channels:• Corporate solutions – Online & Field Sales (55%)• Premium solutions - Online (45%)Competition:• Job board like Monster, JobDB etc• BranchOut (integrated with Facebook)Financial Year 2011:Total revenuesUS$522 million
  16. 16. Designing YourBusiness Model
  17. 17. Assignments:1.) Design the business model relating to your project2.) Each group to present in next week’s class (5 mins)
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