Branding   Building Customer Loyalty
Upcoming SlideShare
Loading in...5
×
 

Branding Building Customer Loyalty

on

  • 623 views

This lesson explore what is brand loyalty, how to build brand loyalty and how UniQLO builds brand loyalty

This lesson explore what is brand loyalty, how to build brand loyalty and how UniQLO builds brand loyalty

Statistics

Views

Total Views
623
Slideshare-icon Views on SlideShare
623
Embed Views
0

Actions

Likes
0
Downloads
18
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Branding   Building Customer Loyalty Branding Building Customer Loyalty Presentation Transcript

    • Design ManagementBrandingBrand LoyaltyPrepared by Timothy ChanUpdated 29 April 2013Version 3.0
    • 1. What is brand loyalty2. How to build brand loyalty3. Case study - UniQLOLearning Objectives
    • What is Brand Loyalty?
    • What is Brand Loyalty?1.) Tried your products/services(Induced to try via A&P)2.) Like your products/services(Moments of truth – their experiences)3.) Think of You first(Repeat customers, repeat purchases)4.) Recommend their friends(Brand ambassador – word of mouth)I don’t know your brand
    • Building Brand LoyaltyGreat product, great services,great value, WOW experiencesCrapSUCKS!!!#1
    • Building Brand LoyaltyEasy to Recall (brand elements)Brand name, logo, symbol, slogan, associationswebsite domain, character, visuals…#2
    • Brand Elements Basics• Memorability• Meaningfulness• Likability• Transferability• Adaptability• ProtectabilityHow to increase ease of recall…
    • Brand Elements BasicsHow to increase ease of recall…MessageStoryAdvertInvolvementCommunityVisualsNon-visual…
    • Building Brand LoyaltyDeliver excellent customer service….Satisfaction, Opinions, Relations#3
    • Shopping experiences
    • Shopping experiences
    • Shopping experiences
    • Shopping experiences
    • Shopping experiences
    • Quality products
    • Value for money pricing
    • Co-branding designs
    • Co-branding designs
    • Co-branding designs
    • Co-branding designs
    • • CHINATOWN POINT STORE• PLAZA SINGAPURA STORE• BUGIS+ STORE• PARKWAY PARADE STORE• CAUSEWAY POINT STORE• VIVOCITY STORE• 313@SOMERSET STORE• ION ORCHARD STORE• TAMPINES 1 STOREStrategic and Convenient
    • Brand Elements
    • Brand Elements
    • Social Responsibility
    • Community Relations
    • Customer’s Relations
    • Customer’s Relations
    • Customer’s Relations
    • Customer’s Relations
    • Customer’s Relations
    • Customer’s Relations
    • AssignmentsEach group to present in 5 minutes:• Your strategies to foster strong customer’s loyalty• Relates to your final project