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HMA Healthcare Portfolio

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HMA Healthcare Portfolio

  1. 1. Home What we do Clients Branding Web Mobile Social media Animation & Contact us illustration healthcare marketing At HMA we’re passionate about helping healthcare and life science organisations with their digital marketing strategies. Our team has wide-ranging experience in both the digital and life sciences sectors that we can bring to your business. We will work closely with you to create and implement bespoke solutions that meet your strategic requirements and deliver the desired results. Digital Marketing life sciences & healthcare
  2. 2. Home What we do Clients Branding Web Mobile Social media Animation & Contact us illustration What we do Branding Web Mobile Email Social Animation Media & Illustration Digital Marketing life sciences & healthcare
  3. 3. Home What we do Clients Branding Web Mobile Social media Animation & Contact us illustration Clients Digital Marketing life sciences & healthcare
  4. 4. Home What we do Clients Branding Web Mobile Social media Animation & Contact us illustration Branding: Norwich Research Park Re-branding strategy Norwich Research Park has received significant funding from government to develop a more commercially focused science park. HMA has worked closely with the team, as well as stakeholders, to reflect this repositioning and the scientific excellence of the park through its branding and messaging.Norwich University of METRC SheffieldResearch Park York Science Gateway Digital Marketing life sciences & healthcare
  5. 5. Home What we do Clients Branding Web Mobile Social media Animation & Contact us illustration Branding: University of York Family of brands The University of York required a family of associated brands for the Jack Birch Unit for Molecular Carcinogenesis and two associated spin- out services. HMA has created distinct designs for each entity, whilst retaining a shared look and feel.Norwich University of METRC SheffieldResearch Park York Science Gateway Digital Marketing life sciences & healthcare
  6. 6. Home What we do Clients Branding Web Mobile Social media Animation & Contact us illustration Branding: METRC Re-branding METRC funds collaborative projects between universities and companies in the fields of nanotechnology, science and engineering. The new brand developed by HMA has been implemented in both online and offline marketing material to give a professional and consistent look. www.metrc.co.ukNorwich University of METRC SheffieldResearch Park York Science Gateway Digital Marketing life sciences & healthcare
  7. 7. Home What we do Clients Branding Web Mobile Social media Animation & Contact us illustration Branding: Sheffield Science Gateway New logo HMA worked with the Sheffield Science Gateway team to provide a logotype for the ‘Explore, Connect, Collaborate’ tagline which could be used on the website and also as an icon on their social media accounts and other marketing material. HMA provided a range of concepts and one was selected and taken forward. http://ssg.sheffield.ac.ukNorwich University of METRC SheffieldResearch Park York Science Gateway Digital Marketing life sciences & healthcare
  8. 8. Home What we do Clients Branding Web Mobile Social media Animation & Contact us illustration Web: 3M ESPE Customer Loyalty Programme HMA has designed and created a website for global brand 3M ESPE’s customer loyalty programme. Dental practices can redeem rewards for using 3M ESPE Lava crown and bridge products. www.espeloyalty.co.uk3M BHBIA Bionow Kent Science MEPC Milton Norwich Sheffield University Park Park Research Park Healthcare of York Gateway Digital Marketing life sciences & healthcare
  9. 9. Home What we do Clients Branding Web Mobile Social media Animation & Contact us illustration Web: British Healthcare Business Intelligence Association New online solution for membership organisation The BHBIA promotes the value of market analysis within the healthcare industry. The new website provides the BHBIA team with enhanced functionality including online membership sign up and back-end membership administration tools, online payment facility and content managed training modules. www.bhbia.org.uk3M BHBIA Bionow Kent Science MEPC Milton Norwich Sheffield University Park Park Research Park Healthcare of York Gateway Digital Marketing life sciences & healthcare
  10. 10. Home What we do Clients Branding Web Mobile Social media Animation & Contact us illustration Web: Bionow Digital marketing partner Bionow is the cluster support group for the North of England’s biotechnology, pharmaceutical and healthcare community. HMA has supported Bionow in its transition to a membership-based organisation by creating a new website and email marketing system and advising on digital strategy. www.bionow.co.uk3M BHBIA Bionow Kent Science MEPC Milton Norwich Sheffield University Park Park Research Park Healthcare of York Gateway Digital Marketing life sciences & healthcare
  11. 11. Home What we do Clients Branding Web Mobile Social media Animation & Contact us illustration Web: Kent Science Park Website design and development From HMA’s experience of working with science parks for many years, we were readily able to specify the functionality for the website to meet Kent Science Park’s strategic needs. Key components of the site are the property search, the interactive site map and ‘KSP’-TV, the park’s video portal. www.kentsciencepark.co.uk3M BHBIA Bionow Kent Science MEPC Milton Norwich Sheffield University Park Park Research Park Healthcare of York Gateway Digital Marketing life sciences & healthcare
  12. 12. Home What we do Clients Branding Web Mobile Social media Animation & Contact us illustration Web: MEPC Milton Park Digital strategy HMA designed and built Milton Park’s website, as well as the websites for MEPC’s 8 other business estates. The sites are focused on lead generation for the available commercial space on the estates. HMA’s Microsoft Certified content management system provides the ability to update a large proportion of the content on the sites including the most dynamic areas such as property availability and news. www.miltonpark.co.uk3M BHBIA Bionow Kent Science MEPC Milton Norwich Sheffield University Park Park Research Park Healthcare of York Gateway Digital Marketing life sciences & healthcare
  13. 13. Home What we do Clients Branding Web Mobile Social media Animation & Contact us illustration Web: Norwich Research Park Website redevelopment Following the branding exercise for Norwich Research Park, HMA has also designed and developed the park’s new website in conjunction with the executive team. The site offers extensive information about the huge opportunities of working on and collaborating with Norwich Research Park. With HMA’s experience in property and life sciences, a priority was to achieve clear navigation for organisations seeking business accommodation or scientific expertise, to ensure web users are directed to their primary area of interest. www.norwichresearchpark.com3M BHBIA Bionow Kent Science MEPC Milton Norwich Sheffield University Park Park Research Park Healthcare of York Gateway Digital Marketing life sciences & healthcare
  14. 14. Home What we do Clients Branding Web Mobile Social media Animation & Contact us illustration Web: Sheffield Healthcare Gateway Third of a trio of web portals Following on from the success of the Engineering & Science Gateway web portals at the University of Sheffield, the Sheffield Healthcare Gateway has now been developed. It is designed to facilitate collaborative partnerships between the University’s Faculty of Medicine, Dentistry and Health, commercial organisations and the NHS. The new website provides a gateway into the world-class expertise and facilities available within the Faculty, identifying key contacts to make the route from industry to academia more accessible. http://shg.sheffield.ac.uk3M BHBIA Bionow Kent Science MEPC Milton Norwich Sheffield University Park Park Research Park Healthcare of York Gateway Digital Marketing life sciences & healthcare
  15. 15. Home What we do Clients Branding Web Mobile Social media Animation & Contact us illustration Web: University of York New websites for biomedical services Histotech is a specialist histology service and Kystis is a contract research and consultancy service for the actions of drugs and chemicals in the bladder. HMA created a clean and simple design to clearly showcase each of the service offerings - including Histotech’s striking histology images and Kystis’s wealth of supporting scientific publications. www.histotech.com www.kystis.com3M BHBIA Bionow Kent Science MEPC Milton Norwich Sheffield University Park Park Research Park Healthcare of York Gateway Digital Marketing life sciences & healthcare
  16. 16. Home What we do Clients Branding Web Mobile Social media Animation & Contact us illustration Mobile: 3M Unitek Incognito braces HMA has created an iPhone app to support patients fitted with 3M Unitek’s Incognito ‘hidden’ braces. The app provides advice on living with and caring for the braces, as well as a dentist locator tool and a video feature to monitor progress during treatment.3M MEPC Oxford Assisted Living Instruments Digital Marketing life sciences & healthcare
  17. 17. Home What we do Clients Branding Web Mobile Social media Animation & Contact us illustration Mobile: MEPC MEPC Availability app MEPC’s iPhone app gives customers immediate access to office, laboratory and industrial availability across the eight MEPC Business Estates. The information within the app is taken from the MEPC website, so that availability is all updated in a central location.3M MEPC Oxford Assisted Living Instruments Digital Marketing life sciences & healthcare
  18. 18. Home What we do Clients Branding Web Mobile Social media Animation & Contact us illustration Mobile: Oxford Instruments Periodic Table app Oxford Instruments requested a tablet-based solution to show which elements of the Periodic Table could be analysed using their products. The outcome was this interactive Periodic Table which provides detailed information on each of the pieces of equipment, as well as the elements themselves.3M MEPC Oxford Assisted Living Instruments Digital Marketing life sciences & healthcare
  19. 19. Home What we do Clients Branding Web Mobile Social media Animation & Contact us illustration Mobile: Assisted Living Technologies ‘mHealth Assist’ HMA is collaborating with the School of Health and Related Research (ScHARR), at the University of Sheffield, top-rated for Health Services Research in the UK. Our first development is a mobile app designed to help people with long-term conditions to live more independently. The project is supported by an Innovation Award from the EPSRC Knowledge Transfer Account at the University.3M MEPC Oxford Assisted Living Instruments Digital Marketing life sciences & healthcare
  20. 20. Home What we do Clients Branding Web Mobile Social media Animation & Contact us illustration Social media: MEPC Birchwood Park Social media strategy HMA has advised MEPC Birchwood Park on a social media strategy to form part of its customer experience management programme. Birchwood Park, Warrington is one of MEPC’s eight regionally dominant business parks and is home to over 150 businesses employing over 5,000 people. Communicating with their customers on a regular basis is a priority to ensure that each individual feels part of the Birchwood Park community.MEPC Social Smith & Sheffield Strategic advicemedia Nephew Healthcare videos Gateway Digital Marketing life sciences & healthcare
  21. 21. Home What we do Clients Branding Web Mobile Social media Animation & Contact us illustration Social media: Smith & Nephew Videos Patient story video HMA has created two ‘Patient story’ videos for the medical technology company Smith & Nephew. The videos are now being used on product websites and social media channels and, as well as engaging viewers, are providing first hand information about use of the products and the patient experience. Exogen Video Durolane VideoMEPC Social Smith & Sheffield Strategic advicemedia Nephew Healthcare videos Gateway Digital Marketing life sciences & healthcare
  22. 22. Home What we do Clients Branding Web Mobile Social media Animation & Contact us illustration Social media: Sheffield Healthcare Gateway Social media set-up HMA has designed and will carry out the initial set up of the Twitter page for the Sheffield Healthcare Gateway. We have identified key people and organisations to follow, including healthcare and pharma companies, professional bodies and regulators, as well as media and local contacts. @ShefHealthcareMEPC Social Smith & Sheffield Strategic advicemedia Nephew Healthcare videos Gateway Digital Marketing life sciences & healthcare
  23. 23. Home What we do Clients Branding Web Mobile Social media Animation & Contact us illustration Social media: Strategic advice Social media strategy Through HMA’s experience of using and implementing a wide range of social media platforms, HMA is well positioned to advise on social media strategy and how it should work in concert with your other digital media channels. We have recently carried out a social media audit for a biopharma company, carefully reviewing activity on a range of platforms, mentions and competitors, before suggesting a route forward.MEPC Social Smith & Sheffield Strategic advicemedia Nephew Healthcare videos Gateway Digital Marketing life sciences & healthcare
  24. 24. Home What we do Clients Branding Web Mobile Social media Animation & Contact us illustration Animation & Illustration: University of Sheffield Biomedical Science animation 3D animations for the University of Sheffield’s Department of Biomedical Science showcase the research of Dr Beppe Battaglia and colleagues. Nanoscale drug-delivery particles are shown to deliver their precious cargo to the brain. http://www.hma.co.uk/biomedical-animationUniversity of Evgen Ltd Novozymes NHSSheffield Biopharma Digital Marketing life sciences & healthcare
  25. 25. Home What we do Clients Branding Web Mobile Social media Animation & Contact us illustration Animation & illustration: Evgen Ltd New anti-cancer drug in 3D UK-based biopharmaceutical company Evgen is taking a novel approach to developing a new anti- cancer drug, Sulforadex®. HMA worked closely with the Evgen team to outline the animation as a storyboard before using computer graphics to bring the story alive in 3D. Text overlays and music have both been applied to create the final version which can be viewed on Evgen’s website. www.evgen.com/technology.shtmlUniversity of Evgen Ltd Novozymes NHSSheffield Biopharma Digital Marketing life sciences & healthcare
  26. 26. Home What we do Clients Branding Web Mobile Social media Animation & Contact us illustration Animation & illustration: Novozymes Biopharma Albumin technology Novozymes Biopharma has many years of experience in albumin-based technologies. HMA has worked with the team at the Nottingham headquarters to create illustrations and animations to highlight the key features and benefits of their range of technologies and products.University of Evgen Ltd Novozymes NHSSheffield Biopharma Digital Marketing life sciences & healthcare
  27. 27. Home What we do Clients Branding Web Mobile Social media Animation & Contact us illustration Animation & illustration: NHS Supply Chain Flash animation NHS Supply Chain required a flash animation for a key conference in their marketing calendar. HMA created the animation to present the main customer benefits the client wanted to communicate, complete with tweeting soundtrack!University of Evgen Ltd Novozymes NHSSheffield Biopharma Digital Marketing life sciences & healthcare
  28. 28. Home What we do Clients Branding Web Mobile Social media Animation & Contact us illustration Contact us Ceri Batchelder PhD MBA HMA Digital Marketing Business Development Director The Coach House 07540 823219 51 Sackville Street ceri@hma.co.uk Barnsley South Yorkshire S70 2BZ t: 01226 209 450 f: 01226 209 451 Social media links: www.hma.co.uk http://twitter.com/ceribatchelder http://uk.linkedin.com/in/ceribatchelder Digital Marketing life sciences & healthcare

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