Opportunities Through Product Licensing

opportunities through product licensing Jodie Sanders

what is licensing?
a contractual agreement to use a brand name, patent or property that is owned by another business entity… can you become a licensee or licensor??

why licensing???
opportunity to grow your brand – whether as a licensee or a licensor.
opportunity to drive growth through:
working in new territories,
new categories ,
reaching new customers/ consumers.

getting involved…
as a licensee…
working with a brand or
design property to create
new products:

design-led licensing
applying a design/ visual identity
from one product category into
another…
surface pattern
logo
photography

Personality-led licensing
translating a personality led brand
into product…
chefs
designers
actors

getting involved…
as a licensor…
leveraging your intellectual
property and brand values to
drive revenue and growth:

the right categories???
reason to believe – for the
consumer and brand owner
integrity
positioning
pricing
adding value and differentiating
from existing offer

the right partner???
design
manufacturing
marketing
distribution/ international reach
business culture
ethics
commercial expectations

where to start???
know your business needs
know what you can offer
research
commit!

Questions?

Thank-You!
Jodie Sanders
[email_address]
07920 025432

Opportunities Through Product Licensing

by Ceramics 2011 on Nov 11, 2011

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