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Future Proofing the UK Ceramic Industry – Throwing Down the Gauntlet

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By Rob Shaffer, Head of Research and Development, and Stuart Adams, Managing Director, Endeka Ceramics

By Rob Shaffer, Head of Research and Development, and Stuart Adams, Managing Director, Endeka Ceramics

Published in: Technology, Business
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  • 1. Future Proofing The UK Ceramic Industry: Throwing Down The Gauntlet Dr Robert Schaffer Mr Stuart Adams
  • 2. Global Changes
    • A recent US Department of Energy report shows global emissions for 2010 at a level higher than the worst case scenario considered by the 2007 IPCC
    • Techniques for predicting climate migration estimate 200 million new climate migrants by 2050
    • New study confirms 1°C temperature increase since 1950
    • We are currently loosing species at a rate comparable with the extinction of the dinosaurs
  • 3. Ceramics Decline
    • Over 200 ceramic producers in Stoke-on-Trent in the 1970s
    • Now less than 30
    • (video not available through slideshare)
  • 4. How do we tilt the balance in our favour ? World Competitors UK Ceramics
  • 5. What tips the balance in our favour…?
    • Good for the UK industry renaissance
    • Technologies developed can be exported
    World Competitors UK Ceramics Low Carbon Technologies +
  • 6.
    • China puts pressure on developing countries to reduce emissions
    • Russia recognizes concrete steps to reduce GHG emissions need to be agreed
    • China phases out incandescent light bulbs
    • Carbon Trust facing demand for carbon footprinting from China
    The UK Is Being Left Behind In The Race To A Low Carbon Future
  • 7. The UK Ceramics Industry Environment Packaging Transport Decorating Solution Suppliers Laboratory Services Kiln Suppliers Refractory Suppliers Trade Body Handling Legislation Material Supplies Solutions Waste & Effluent Contractors Process Machine Suppliers Ceramics Manufacture Consumers Energy Suppliers
  • 8. How does the industry move to a low carbon environment…..?
    • Materials
      • Innovation in clay materials
      • Innovation in glaze materials
      • Innovation in decoration materials
      • Innovation in refractory materials
    • Process
      • Innovation in kiln technology
      • Novel decorating technologies
      • Innovation in manufacturing techniques: combination of fires
      • New material handling technologies
    • Information
      • Open access carbon footprinting generic data for the ceramics industry.
      • Industry wide accepted generic performance comparison table i.e energy usage dependent on kiln type, settings and firing profile.
    • Collaboration & Cross-Pollination
      • Supplier sub group working parties with similar objectives working together.
      • Create a business environment that brings together the complete supply chain for each market sector (tableware, sanitaryware, tile, building & construction)
      • Establish with the various supply chains the importance of cooperation on creating a low carbon economy to differentiate the sector within the world economy
      • Set up signees to a ceramics industry ‘low carbon pledge’
    • Communication
      • Create a marketing template strategy and campaign that allows the industry to sing about it’s successes.
      • Create a emblem of differentiation.
  • 9. How does the industry move to a low carbon environment…..?
    • Materials
      • Innovation in clay materials
      • Innovation in glaze materials
      • Innovation in decoration materials
      • Innovation in refractory materials
    • Process
      • Innovation in kiln technology
      • Novel decorating technologies
      • Innovation in manufacturing techniques: combination of fires
      • New material handling technologies
    • Information
      • Open access carbon footprinting generic data for the ceramics industry
      • Industry wide accepted generic performance comparison table i.e energy usage dependent on kiln type, settings and firing profile
    • Collaboration & Cross-Pollination
      • Supplier sub group working parties with similar objectives working together
      • Create a business environment that brings together the complete supply chain for each market sector (tableware, sanitaryware, tile, building & construction)
      • Establish with the various supply chains the importance of cooperation on creating a low carbon economy to differentiate the sector within the world economy
      • Set up signees to a ceramics industry ‘low carbon pledge’
    • Communication
      • Create a marketing template strategy and campaign that allows the industry to sing about it’s successes
      • Create a emblem of differentiation
  • 10. How does the industry move to a low carbon environment…..?
    • Materials
      • Innovation in clay materials
      • Innovation in glaze materials
      • Innovation in decoration materials
      • Innovation in refractory materials
    • Process
      • Innovation in kiln technology
      • Novel decorating technologies
      • Innovation in manufacturing techniques: combination of fires
      • New material handling technologies
    • Information
      • Open access carbon footprinting generic data for the ceramics industry
      • Industry wide accepted generic performance comparison table i.e energy usage dependent on kiln type, settings and firing profile
    • Collaboration & Cross-Pollination
      • Supplier sub group working parties with similar objectives working together
      • Create a business environment that brings together the complete supply chain for each market sector (tableware, sanitaryware, tile, building & construction)
      • Establish with the various supply chains the importance of cooperation on creating a low carbon economy to differentiate the sector within the world economy
      • Set up signees to a ceramics industry ‘low carbon pledge’
    • Communication
      • Create a marketing template strategy and campaign that allows the industry to sing about it’s successes
      • Create a emblem of differentiation
  • 11. How does the industry move to a low carbon environment…..?
    • Materials
      • Innovation in clay materials
      • Innovation in glaze materials
      • Innovation in decoration materials
      • Innovation in refractory materials
    • Process
      • Innovation in kiln technology
      • Novel decorating technologies
      • Innovation in manufacturing techniques: combination of fires
      • New material handling technologies
    • Information
      • Open-access carbon footprinting generic data for the ceramics industry
      • Industry-wide accepted generic performance comparison table i.e. energy usage dependent on kiln type, settings and firing profile
    • Collaboration & Cross-Pollination
      • Supplier sub group working parties with similar objectives working together
      • Create a business environment that brings together the complete supply chain for each market sector (tableware, sanitaryware, tile, building & construction)
      • Establish with the various supply chains the importance of cooperation on creating a low carbon economy to differentiate the sector within the world economy
      • Set up signees to a ceramics industry ‘low carbon pledge’
    • Communication
      • Create a marketing template strategy and campaign that allows the industry to sing about it’s successes
      • Create a emblem of differentiation
  • 12. How does the industry move to a low carbon environment…..?
    • Materials
      • Innovation in clay materials
      • Innovation in glaze materials
      • Innovation in decoration materials
      • Innovation in refractory materials
    • Process
      • Innovation in kiln technology
      • Novel decorating technologies
      • Innovation in manufacturing techniques: combination of fires
      • New material handling technologies
    • Information
      • Open access carbon footprinting generic data for the ceramics industry
      • Industry wide accepted generic performance comparison table i.e energy usage dependent on kiln type, settings and firing profile
    • Collaboration & Cross-Pollination
      • Supplier sub group working parties with similar objectives working together
      • Create a business environment that brings together the complete supply chain for each market sector (tableware, sanitaryware, tile, building & construction)
      • Establish within the various supply chains the importance of cooperation on creating a low carbon economy to differentiate the sector within the world economy
      • Set up signees to a ceramics industry ‘low carbon pledge’
    • Communication
      • Create a marketing template strategy and campaign that allows the industry to sing about it’s successes
      • Create a emblem of differentiation
  • 13. How does the industry move to a low carbon environment…..?
    • Materials
      • Innovation in clay materials
      • Innovation in glaze materials
      • Innovation in decoration materials
      • Innovation in refractory materials
    • Process
      • Innovation in kiln technology
      • Novel decorating technologies
      • Innovation in manufacturing techniques: combination of fires
      • New material handling technologies
    • Information
      • Open access carbon footprinting generic data for the ceramics industry
      • Industry wide accepted generic performance comparison table i.e energy usage dependent on kiln type, settings and firing profile
    • Collaboration & Cross-Pollination
      • Supplier sub group working parties with similar objectives working together.
      • Create a business environment that brings together the complete supply chain for each market sector (tableware, sanitaryware, tile, building & construction)
      • Establish with the various supply chains the importance of cooperation on creating a low carbon economy to differentiate the sector within the world economy
      • Set up signees to a ceramics industry ‘low carbon pledge’
    • Communication
      • Create a marketing template strategy and campaign that allows the industry to sing about it’s successes
      • Create a emblem of differentiation
  • 14. The Low Carbon RoadMAP Publicise Act Act Measure Measure Measure Measure
  • 15.  

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