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    cep sportswear - Presentation Transcript

    1. CEP Compression Training
    2. Table of Contents
      • CEP : Powered with medi Ulimate Compresssion Technology
      • Functionality of CEP
      • Why use CEP?
      • Our products and features
      • CEP vs. Others
      • Product Review
    3. CEP CEP is made with med i Ultimate Compression Technology . Medi is the WORLD LEADER in medical compression stockings .
    4. CEP CEP = C ell , E nergy & P rotection It is our goal to become a qualitative and quantitative leader in the compression sportswear market and to continue to develop within this field. Ironman World Championships – Kona,HI
    5. Blood Circulation Review
      • ARTERIES
      • Transport oxygen rich blood from the heart to the organs and extremities
      • Outer and inner muscular walls of the arteries maintain pressure and diameter.
      • For the athlete arterial circulation is key and can help “Peak Performance”
      O2 + Nutrients
      • VEINS
      • Transport de- oxygenated blood from extremities back to the heart.
      • Veins in your legs have the greatest pressure at the ankle.
      • Veins carry all the lactic acid & waste back to be re-circulated.
    6. Functionality of CEP Compression Arteries have walls on the inside and on the outside. Recently it has been discovered that the inner arterial wall will RELAX (Dilate) when a consistent optimal amount of compression is exerted on the artery. (12-18mmHg) For the athlete CEP compression sport-socks can increase arterial blood flow up to 40% during activity & 30% during recovery time.* ARTERY without CEP compression ARTERY with CEP Compression
    7. CEP Compression *Study* Arterial Circulation during recovery. Arterial Circulation during activity. +30% +40%
      • Faster recovery
      • Peak 02 in muscles
      • Improved muscle response
      • Faster running time
      • More power
      • Use less energy
      • Improved muscle response
    8. Why use CEP? With CEP Without CEP
      • RESULTS…
      • More Oxygen transported to muscles
      • More Nutrients to muscles
      • More Minerals to muscles
      • Decrease in lactic acid & waste product
      WHAT DOES THIS MEAN FOR THE ATHLETE?
    9. Results for the Athlete
      • Athletes get significantly more power when wearing CEP compression sportsocks during activity.
      • + 5% more Power * More Power study* Uni Erlangen
      *„Effects of Compression Stockings on Running Performance in Male Runners,"accepted for publication in The Journal of Strength and Conditioning Research What does it mean for an athlete to increase performance by 5%? Would you wear CEP if you could improve your marathon time by 12 minutes? By wearing cep sportsocks the athlete can do just that!
    10. Our Products & Features
      • Compression is greatest at point B and gradually decreases to point B1 to increase the venous blood flow.
      • From B1 to D the compression is consistent and supports the calf muscles. This patent consistent compression increases arterial blood flow thus increasing O2 to the muscles and lower leg. *
      • Lactic acid is transported through the because of graduated compression.
      B B1 D + O2 CEP with Medi Ultimate compression technology! Athletes can “Peak their Performance”!
    11. Our Endurance Products
    12. Our Products & Features * Graduated compression that starts at the ankle, gradually decreases to the calf and stays consistent on the calf to increase arterial blood flow. *
    13. Our Products & Features * Tuned compression for maximum performance and recover with medi Ultimate Compression. FALL 2009 RUNNING SHORTS
    14. Our Products & Features IPS : Integrated Powerthread System The power thread is additionally knitted in our socks to optimize compression for different anatomical shapes and circumferences. Made in Germany by Medi , the WORLD LEADER in Medical Compression.
    15. Our Products & Features
      • High elasticity in entire sock:
      • 100 % elastic
      • 3D Knitted foot for an anatomical fit
      • Right and Left
      • Achilles and foot padding
      • No limitation in muscle work
      • No cutting in at the cufff
      • No blisters
    16. Our Products & Features
      • Fitting guarantee in the calf and therefore optimal effect on blood circulation.
      • Sized by Calf Circumference not by shoe size. *
      Fitting guarantee in the foot because of 3D knit & elasticity 1 2 Compression and Fitting Guarantee 3 6 Month compression - 2 pair will last a year! CEP Powered by Medi Ultimate compression!
      • Has a pleasurable & fresh feeling on the skin
      • Supports renewal process of the skin
      • Reduces dander
      • NO BLISTERS!
      • Wearing comfort without scratching of material
      • Extremely breathable & comfortable
      Our Products & Features NEW CellTex Fiber Refinement The CELLTEX material will mold to the shape of the leg
    17. Our Products & Features What is a common problem for runners? BLISTERS ! CEP Compression socks allow the athlete to endure the longest races without any irritation or blisters. Our 3D fit on the foot, anatomical design and CELLTEX Fiber refinement create a barrier between the athlete and the road. With CEP
    18. Our Products & Features Runners can overheat easily with regular socks… THERMAL TESTING WET CEP Sock Regular Sock CEP gives a significant cooling affect when wet. 28,5° 30,9
    19. Other products compression...
    20. Compression mesured in % to reference value B B1 C D D C B1 B 40% 60% 80% 100%
      • Results:
      • More compression in calf than ankle
      • This will restrict the venous return
      • Cut off circulation in the calf and prevent lactic acid transport
      CEP vs. 2XU CEP 2XU 2XU ANKLE Mid-Calf Below Knee 95.2% 90.7% 68.3% 62.3%
    21. Compression mesured in % to reference value B B1 C D D C B1 B 40% 60% 80% 100%
      • Results:
      • More compression in calf than ankle
      • Compression isn’t enough to increase venous or arterial circulation
      CEP vs. SKINS CEP SKINS Skins ANKLE Mid-Calf Below Knee 50% 55.2% 41% 21.8%
    22. Compression mesured in % to reference value B B1 C D D C B1 B 40% 60% 80% 100%
      • Results: (In percentage relative to cep)
      • More compression in upper calf than ankle
      • Compression isn’t enough to increase venous or arterial circulation.
      CEP vs. Zensah CEP Zensah Zensah ANKLE Mid-Calf Below Knee 60% 48% 55% 38%
    23. Compression mesured in % to reference value B B1 C D D C B1 B 40% 60% 80% 100%
      • Results: (In percentage relative to cep)
      • More compression in calf than ankle
      • Not true graduated compression
      • No upward flow of lactic acid
      CEP vs. Sugoi CEP Sugoi Sugoi ANKLE Mid-Calf Below Knee 72% 70% 68% 57%
    24. C EP PRODUCT REVIEW
      • Right and Left with 3D Knitted foot for an anatomical fit
      • Achilles and foot padding
      • No limitation in muscle work
      • 100 % elastic material and design
      • No cutting in at the cufff
      • No blisters
      • 5% faster running times, 6% less energy used *
      • Faster recovery
      • Unisex sizing and anatomical fit
      • Helps with shin splints, calf cramps, plantar fasciitis,
      • removal of lactic acid and more!
    25. C EP ATHLETES
      • DAVE SCOTT – Six time ironman world champion
      • www.davescottinc.com
      • “ I could use any brand of compression products, but I chose cep because it's the world leader in compression technology.  No other product matches cep's science, quality or value.  Don't overlook the cep advantage... it's the best on the market.” – Dave Scott
      • MATTY REED - USAT’s Male Athlete of the Year for 2008 Elite IT
      • www.mattyreed.com
      • CHRIS MCDONALD – Professional Triathlete
      • www.trimacca.com
      • http://www.challenge-wanaka.com/youtube.html
    26. C EP TESTIMONIALS
      • Yesterday, I ran 6 hard miles and wore the socks afterwards for recovery.  Within a few hours, my legs felt a lot less heavy and tired.  Amazing stuff!  I wore the socks in the evening and to bed.  Today my legs are just a bit tired, but much better than they should be after that fast run yesterday
      • – Tracy, Trizones.com
      • I have been using your products for a while and I blindly believe in them. My shin splints went away the second I started using the compression socks and my running times have improved a lot in part because of your socks. I used them for training as well as racing. I recommend your products to every single athlete and non athlete I know. Some people even think I am sales rep for your company. I am currently sponsor by Elite bikes and newton shoes and if you want I can send you more information.
      • – Ricardo Urbina, Triathlete, Venezula
      • Hey Michael!  I talked to you on Friday @ the expo for the Ironman Louisville.  I purchased some of your compression socks to wear during the marathon.  They proved to help minimize cramping in my calves which I have had some issues with this summer in longer races.  They helped me knock 10 minutes off my marathon time last year in Louisville in much worse conditions.  I also qualified for the Hawaii Ironman World Championships this year in only my second attempt.  I ended up 3rd in my age group and 23rd overall finishing in 9:58, 20 minutes off my time last year.
      • – Chris Toffolo, Triathlete
      • Just wanted to drop you an email and tell you about the CEP socks I got from you at IMCDA.  I have been training with Compression Socks, but not your brand and would normally not try a new product for race day.  I took a chance and was stoked!   I loved them, they were amazing.  I had about 5 or 6 instances where I would begin to get a cramp in my calf and instantly a sucking sensation would eliminate it! WOW!!!  I PR'ed on my IM run by over 35 minutes and came within 20 minutes of my independent Marathon PR.  I was shocked at my ability to run the entire time and most definitely place the difference on your product.
      • -Luther White, Triathlete
    27. CEP Compression Training THANK YOU
    SlideShare Zeitgeist 2009

    + Michael PotterMichael Potter Nominate

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