Yahoo! Mobile AD
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Yahoo! Mobile AD

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Yahoo! Mobile AD, Yahoo!在行動上廣告發展。

Yahoo! Mobile AD, Yahoo!在行動上廣告發展。

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    Yahoo! Mobile AD Yahoo! Mobile AD Presentation Transcript

    • Yahoo! Mobile Advertising 雅虎的行動廣告介紹
    • Examples 資金管理 Yahoo! Blueprint Platform
    • Blue Print: 以 Platform 克服手機問題
    • Yahoo! Blueprint 的理想 Coverage Symbian Java ME XHTML Blueprint Technology iPhone Android
    • Widget ,以小程式方式來跑 Mobile application Yahoo! Server Widget 提交 (Submission) 打包應用程式 Application Package Widget Request Widget Content HTTP Request Blueprint (XML) Your Web Server
    • Examples 資金管理 Yahoo!® Mobile Ad Services
    • 關鍵字搜尋廣告
      • Search Advertising
      • Generate leads using sponsored search links that appear within mobile search results in Yahoo! oneSearch ™, the richest search experience available on the mobile internet today.
    • 展示型廣告 :Display AD (Banner)
      • Display Advertising
      • Eye-catching display ads can be targeted using the same wide array of options as traditional web banners (e.g. context, demographics, behavioral) - plus features specific to mobile location and carrier targeting.
    • Rich Media 富媒體
      • Rich Media
      • Mobile advertising will never be the same again with Rich Media advertising. With Yahoo! Go 3.0 , expand your display advertising into a full screen, interactive experience or choose a 5-10 second post-roll ad that appears when users log out. Choose from click activities like Click2 Call, Email, SMS, and WAP site - all right from the Rich Media ad.
    • 其它行動廣告工具
      • Mobile Ad Tools
      • Select the call-to-action that works best for your business: click through to a promotional site, enable the consumer to find or call a store directly, offer a coupon, send an SMS message, and more. If you don't have a promotional site to link to, Yahoo! can create one to your specifications.
    • Examples Yahoo! Show time Yahoo! Show Time
    • Case Show
    • Yahoo! Mobile Overview