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Evolution media group content marketing world sydney business models for content_march 2013_for slideshare
 

Evolution media group content marketing world sydney business models for content_march 2013_for slideshare

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Vanessa describes the business models for branded content and content marketing

Vanessa describes the business models for branded content and content marketing

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    Evolution media group content marketing world sydney business models for content_march 2013_for slideshare Evolution media group content marketing world sydney business models for content_march 2013_for slideshare Presentation Transcript

    • Business Models of Content Vanessa Stoykov evolution media group @ceovanessa
    • BUSINESS MODELS OF CONTENTContent Marketing World Sydney 2013Presentation by:Vanessa Stoykov, Founder & CEOEvolution Media Group
    • OUR CONTENTBUSINESS MODEL
    • THE CONTENT PREMISE IS JUST THE BEGINNINGFor us, developing the content community is the first of many steps: - Understanding the key issues and taking a 360 degree approach - Creating revenue opportunities for both our partners and our business along every step - Aligning key drivers to ensure mutual outcomes All intellectual property contained in this document remains the property © evolution media group 2013
    • THE REALITIES OF GROWING A BUSINESS All intellectual property contained in this document remains the property © evolution media group 2013
    • REALITY CHECK All intellectual property contained in this document remains the property © evolution media group 2013
    • MARKETPLACE All intellectual property contained in this document remains the property © evolution media group 2013
    • VALUATOR All intellectual property contained in this document remains the property © evolution media group 2013
    • EDUCATION All intellectual property contained in this document remains the property © evolution media group 2013
    • LIVE EVENT All intellectual property contained in this document remains the property © evolution media group 2013
    • THE MODELIN ACTION All intellectual property contained in this document remains the property © evolution media group 2013
    • THE MODELIN ACTION All intellectual property contained in this document remains the property © evolution media group 2013
    • THE MODELIN ACTION All intellectual property contained in this document remains the property © evolution media group 2013
    • CONTENT THAT CREATES EDUCATIONAL OUTCOMES All intellectual property contained in this document remains the property © evolution media group 2013
    • NO MORE PRACTICE KEY FACTSAfter just over three years in market, the No More Practice platform has provenits potential, delivering: - 20,000 subscribers - >85% penetration of the professional audience - A rapidly growing education offering with proprietary business valuation tools - A fully sold out live event series - A transactional marketplace - Sky Business distribution All intellectual property contained in this document remains the property © evolution media group 2013
    • INSPIRING LEADERSHIP LIKE NEVER BEFOREFrom web tv to channel 9 programming All intellectual property contained in this document remains the property © evolution media group 2013
    • A CONTENT BUSINESS MODEL THAT IS DIVERSIFIED Top tips to remember- Find an issue that has not been explored in this way- Identify a key audience and how to attract them- Plan out how they idea can be extended- Align with partners who have everything to gain- Don’t try and just do the ‘cool stuff’ as there is so much competition- Build it and they will come – be patient All intellectual property contained in this document remains the property © evolution media group 2013
    • CONTACT DETAILS Vanessa Stoykov, Founder & CEO Evolution Media Group Tel: +61 2 8969 6077 Email: vstoykov@evolutionmedia.com.au Twitter: @ceovanessa All intellectual property contained in this document remains the property © evolution media group 2013