Richmond’s 21st Century Identity CEOs for Cities October 11, 2011
The Original GoalDevelop an identity for downtown that renews thepassion and pride of our residents, rekindles the desireof people throughout the region to explore downtown,and attracts the people and businesses who will fuelour future growth.
The Opportunity Core Competency Challenging Conventional WisdomCurrent Equity Consumer Insight A history of Center of A resurgence of creativity non-conformity Creativity Experience Collecting Business Dynamic The need to channel and define the growing momentum of Richmond
Brand Architecture Infrastructure Housing Government Forward-Leaning Proactive Eclectic People Engaging Creativity Creativity Dynamic Business Essence Timeless Connected Personality Innovative Education Culture Messages Environment
An Inclusive Process Organizations Individuals Venture Richmond 60+ Downtown stakeholders City of Richmond 50+ VCU Brandcenter Students & faculty The Martin Agency 30+Corporate leaders The VCU Brandcenter 4 University Presidents JHI Mayor Jones & his leadership team West Cary Group City Administration’s leadership team Elevation City Council Leadership The Hodges Partnership
The Power of RVA The idea itself enables creative expression. It can capture the wide variety of creativity that makes our city great. It can tell stories of creativity from our past, present and future. It uses popular vernacular to generate new energy and prompt re-appraisal. It’s open to everyone to participate and share.
Objective To celebrate the creativity already happening in Richmond To encourage more creativity from individuals and organizations To invite participation from the entire community So let’s look at the first seven months…
Powering the RVA Momentum
The RVA identity bubbled up over the years RVA Magazine RVA News Twitter #RVA RVA River City –song WRVA and many more