Lucy meade
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Lucy meade

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  • Venture Richmond van wrap
  • Banner for RVA Pep Rally
  • Eat Crow Baby Banner that went to the Final Four and received national media coverage
  • A few examples of integrating RVA into Venture Richmond Programs and products…Friday Cheers marketing
  • 2011 Downtown Dining Guide
  • Signage for Richmond Folk Festival and other events
  • Canal Cruise ads
  • Partnering with RVA Magazine
  • GRID Magazine 3 page spread on RVA.. Page 1
  • GRID
  • GRID
  • CEOs for Cities blog post on the initiative. And these are just some of the examples!
  • Banner ads on RVAnews for the RVA Banner Design Competition
  • 10 banner designs were selected and 160 banners will be hung Downtown
  • From trucks to bugs to city vehicles…5,000 bumper stickers distributed and we’ve ordered 15,000 more!
  • They also have a new fleet of 24 Natural Gas powered refuse trucks that have become moving billboards for the RVA initiative
  • The City named the new Ice Skating Rink …RVA on Ice
  • Mayor’ sustainability initiative is being called RVA green
  • A few other examples RVA Hoop Lovers
  • RVA Zombies
  • LinkedIn Live RVA
  • And folks from all parts of the community have used the online RVA generator to create their own RVA
  • ESPN’s local radio channel worked with a designer to create this artwork for t-shirts and posters
  • And some of our corporate leaders have also jumped on-board; incorporating RVA in the name of this new signature event for Richmond
  • Altria’s Great American Clean Up on the Boulevard included 40 RVA banners designs for the Boulevard corridor
  • The momentum is growing beyond Downtown. Here are a few more examples of RVA adapted for places outside of Downtown. The possibility is limitless!
  • Chambers Board picture with RVA at CenterStage
  • Richmond’s Future has started a dialogue about RVA and creativity on their website.

Lucy meade Lucy meade Presentation Transcript

  • Richmond’s 21st Century Identity CEOs for Cities October 11, 2011
  • The Original GoalDevelop an identity for downtown that renews thepassion and pride of our residents, rekindles the desireof people throughout the region to explore downtown,and attracts the people and businesses who will fuelour future growth.
  • The Opportunity Core Competency Challenging Conventional WisdomCurrent Equity Consumer Insight A history of Center of A resurgence of creativity non-conformity Creativity Experience Collecting Business Dynamic The need to channel and define the growing momentum of Richmond
  • Brand Architecture Infrastructure Housing Government Forward-Leaning Proactive Eclectic People Engaging Creativity Creativity Dynamic Business Essence Timeless Connected Personality Innovative Education Culture Messages Environment
  • An Inclusive Process Organizations Individuals Venture Richmond 60+ Downtown stakeholders City of Richmond 50+ VCU Brandcenter Students & faculty The Martin Agency 30+Corporate leaders The VCU Brandcenter 4 University Presidents JHI Mayor Jones & his leadership team West Cary Group City Administration’s leadership team Elevation City Council Leadership The Hodges Partnership
  • The Power of RVA The idea itself enables creative expression. It can capture the wide variety of creativity that makes our city great. It can tell stories of creativity from our past, present and future. It uses popular vernacular to generate new energy and prompt re-appraisal. It’s open to everyone to participate and share.
  • Objective To celebrate the creativity already happening in Richmond To encourage more creativity from individuals and organizations To invite participation from the entire community So let’s look at the first seven months…
  • Powering the RVA Momentum
  • The RVA identity bubbled up over the years RVA Magazine RVA News Twitter #RVA RVA River City –song WRVA and many more
  • RVA Beyond Downtown
  • Thank You