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The role of telecom operators in developing profitable customer centric cloud services
 

The role of telecom operators in developing profitable customer centric cloud services

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Cloud Asia Singapore 15 May 2013

Cloud Asia Singapore 15 May 2013

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    The role of telecom operators in developing profitable customer centric cloud services The role of telecom operators in developing profitable customer centric cloud services Presentation Transcript

    • The Role of Telecom Operators in DevelopingProfitable Customer-centric Cloud ServicesCamille MendlerCamille.mendler@informa.comInforma Telecoms & MediaCloud AsiaMay 2013
    • Services from…Cloud means a new role for many2EnterprisesWebI/MSP / hosterTelcosSoftwareDevicesGovernmentsCloud vending machineHardwareEveryone is becoming a cloud supplier!May 2013© Informa UK Ltd. All rights reserved.www.informatandm.comIntegrators
    • Telcos aim to win a bigger slice of the ICT pie3May 2013© Informa UK Ltd. All rights reserved.www.informatandm.comThe ICT expenditure ‘pie’Maintenance& support services80% of ICT budget can migrate to network-powered clouds.Networking& PBX equipmentWirelesscommunicationsFixed voice & dataHosting & appsservicesStaff / admin(on payroll, training)
    • Cloud is reinvigorating old telco norms4Connected ‘things’ converse via the cloud.May 2013© Informa UK Ltd. All rights reserved.www.informatandm.com
    • There is a telco gold rush to offer cloud services5May 2013© Informa UK Ltd. All rights reserved.www.informatandm.comAsia Pacific49Eastern Europe& CIS39Western Europe63Africa10Middle East13Latin America& Caribbean20North America23ImplicationToday more than 220 telecom operators offer at least one cloudservice. Asian operators like KT, NTT and Singtel entered thecloud market early and are a leading force.CSPs* active*CSP: Communication service provider including integrated, fixed, cable, mobile operatorsSource: Informa Telecoms & Media
    • Telecom operators may hold the best cards6PersonalconnectivityBrand recognitionWide areaconnectivityDatacentersDistributionSecuritycertificationsBillingWithout a network, there is no cloud.May 2013© Informa UK Ltd. All rights reserved.www.informatandm.com
    • Telecom operators are driving a datacenter boom7Globally, telecom operators have over 800,000m2 under construction*x 110 x 3*Operators datacenter projects announced since 2010. Source: Informa Telecom Cloud MonitorOld Trafford Bird’s NestMore than half of this construction is happening across Asia.May 2013© Informa UK Ltd. All rights reserved.www.informatandm.com
    • Example: China - some like it HohhotThe Inner Mongolian city of Hohhot is receiving US$8 billion incloud-related investment – chiefly from telecom operators.$1.8B $1.9B $1.8BPicture: Flickr/Civitas Veritas8May 2013© Informa UK Ltd. All rights reserved.www.informatandm.com
    • 0 50 100 150 200 250 3002009201020112012Number of service launchesCSP cloud service launches by customer segmentConsumerSMEEnterprisePublic sectorMultiple segments9May 2013© Informa UK Ltd. All rights reserved.www.informatandm.comImplicationMore attention on consumer cloud (often freemiumstorage to tie in broadband subs), but also focus on mid-market enterprises with SaaS and IaaS.Source: Informa Telecoms & MediaNote: Includes service upgradesTelcos are launching more services
    • IaaS and UC&C are the primary focus areas10May 2013© Informa UK Ltd. All rights reserved.www.informatandm.comIaaS20%Unified comms &collaboration19%Storage, backup14%Departmental apps8%Security7%Professionalservices6%Saas marketplace4%Vertical apps6%Mobile devicemgmt3%ITmanagement3%Generic businessapps3%Other7%2012: Cloud services launched by CSPsn=298 servicesSource: Informa Telecoms & MediaSurge inpublic cloudlaunches
    • Cheap ExpensiveTelcos versus AWS? Please KISS* my IaaS*Keep it simple stupid11May 2013© Informa UK Ltd. All rights reserved.www.informatandm.comImplicationThe devil is in the details – and price is NOT the main issue.Ability to compare contracts for supposedly commodity servicesremains a challenge. Telcos are no better than non telcos.0.04 0.050.070.090.120.150.140.100.080.15 0.140.070.190.000.050.100.150.20NorthAmericaAsia Pacific WesternEuropeAfrica Latin America EasternEurope & CISMiddle EastUS centsPublic cloud servicesLowest cost per hour (US cents)Non-Telco TelcoBase: 34 cloud service providers (telcos and non-telcos) across 24 countries.Source: Informa Telecoms & Media, CSP@IaaS Pricing Benchmark.
    • Who is reporting revenues? Some examplesTelecom operator ‘Cloud-related’ revenues NotesNTT Communications US$1.1 billion FY2012, for cloud computing‘platforms’ – eg: includes hostingChina Telecom US$665 million For all datacenter/cloud servicesT-Systems / DeutscheTelekom (Germany)US$523 million Targeting US$1.3 billion by 2015Interoute (UK) US$270 million Claims 55% of revenues from cloud-based servicesOrange BusinessServices (France)US$146 million >70% from UC; target is US$650million by 2015 (which it believes itwill easily hit)Rostelecom (Russia) US$100 million FY 2012; boosted by G-cloud projectImplicationAcquisitions have helped telcos stake a position in thecloud market . Buying systems integrators anddatacenter / hosting firms is a key tactic.12May 2013© Informa UK Ltd. All rights reserved.www.informatandm.com
    • Many telcos are becoming cloud service brokers13May 2013© Informa UK Ltd. All rights reserved.www.informatandm.comImplicationMost telcos’ cloud offers are designed for a generic white-collaremployee working in a fixed office. This excludes manyenterprises whose employees work outside traditional contexts.*Percentage of telcos with one or more business SaaS offer in this category. Base: 51 telcos, 1018 SaaS offers.Source: Informa Telecoms & Media, CSP@SaaS Pricing Benchmark.
    • Cloud service brokerage: Telco strategiesThe Catalog ModelTypically:• Assumes cloud buyers will pick and mixservices• Assumes a level of technical expertise andcomfort with the cloud model• Often assumes self serve, credit cardpurchase, may not be integrated on thecompany’s telco bill• Telco voice / data propositions keptseparate – and often managed byseparate teamExample: Chungwha (Taiwan)14May 2013© Informa UK Ltd. All rights reserved.www.informatandm.comImplicationThe most common approach currently in use amongtelcos. An online marketplace where SMEs are supposedto come to buy.
    • Cloud service brokerage: Telco strategiesThe Clustering ModelTypically:• Provides a rudimentary cluster of servicesthat certain types of SMEs may use• Focus on SaaS – again – broadband /voice is un-integrated (often assumptionthat existing customers will buy)• No discounting on buying a cluster (samepricing if bought individually)Example: Orange (France)15May 2013© Informa UK Ltd. All rights reserved.www.informatandm.comImplicationMany telcos are now examining the potential for thisapproach.
    • Cloud service brokerage: Telco strategiesThe Vertical ModelTypically:• Fully integrated value proposition to atargeted SME mass vertical• Aims to capture a high percentage of totalICT expenditure• Voice / data / application bundleaddressing main business processes• Elements can be unbundled• Cloud + M2M (after all, a cloud service)• In this case, a challenger strategyExample: Maxis (Malaysia)16May 2013© Informa UK Ltd. All rights reserved.www.informatandm.comImplicationStill rare, but an opportunity for telcos to be more focused– if their structural and operational processes allow it.
    • 17May 2013© Informa UK Ltd. All rights reserved.www.informatandm.com• Telcos may all look alike, but they’re not• Judge them by what they can prove: certifications,processes, customer service commitments, not just how bigthey are• Don’t get caught in the race to the bottom• Pay peanuts, get monkeys• Demand end-to-end cloud service accountability• But be prepared to recompense those who can provide itTakeaways
    • 18For more information:Camille MendlerPrincipal Analystcamille.mendler@informa.com+44 77 66 13 15 28Twitter | Slideshare | Blog