State of the Media 2011 Year in Sports

WELCOMEWelcome to Nielsen’s State of the Media: 2011 Year in Sports, a compilation of media highlights, advertiser trends andconsumer insights across leading sports properties. Nielsen’s “FANALYTICS” provides our industry with a wealth of consumerand market intelligence as we strive to get you closer to the fan and allow you to develop a deeper understanding of whatand how they “watch” sports content and what they “buy”. Nielsen is committed to meticulous tracking of fan sentiment,engagement, purchases and media consumption, helping brands understand the value and impact of their investment insports media and sponsorships and drive more effective decision-making.In a sports year unlike any other, 2011 will be remembered as much for the events that transpired “off the field” as on it. Laborbattles in the NBA and NFL, NCAA conference realignment and a number of high-profile scandals that rocked the collegesports world dominated many of the headlines on the sports pages. However, as you’ll see inside these pages, sports fans’passion for “the game” remains incredibly strong and sports proved how incredibly resilient it is as Americans flocked to TV,computers, tablets and mobile screens to follow their favorite players and teams in record numbers.Some of the highlights that transpired on the field in 2011 include: • The “Pack Is Back”: Aaron Rodgers finally stepped out of Brett Favre’s shadow and led the Packers to a victory over the Pittsburgh Steelers in Super Bowl XLV, the most watched television program in U.S. history. • UConn was ultimately crowned the men’s NCAA Basketball Champion but two Cinderella teams, Butler and VCU, created Madness in March and found themselves playing into April in the Final Four. • For the second year in a row, another Original Six franchise ended a long championship drought as the Boston Bruins won their first Stanley Cup since 1972 in a thrilling seven-game series against the Canucks. • The Miami Heat generated a lot of buzz and grabbed most of the headlines in the NBA this season, but in the end fell short in the NBA Finals against Dirk Nowitzki’s Mavericks. The Heat became America’s favorite team to hate and the Big 3 (James, Bosh and Wade) each saw their N-Scores and appeal with fans plummet over the course of the NBA season. • Hope Solo, Abby Wambach and Alex Morgan captured the imagination of Americans this summer with their thrilling run in the Women’s World Cup. • Despite being one strike away (twice) in Game 6 from their first World Series Championship, the Texas Rangers couldn’t close it out and the St. Louis Cardinals prevailed in one of the most memorable World Series over the past decade. • Tony Stewart ended Jimmie Johnson’s run at the top of NASCAR as he beat Carl Edwards to the checkered flag in an epic battle during the final race of the season at Homestead for the win and the Sprint Cup title.We hope you enjoy these highlights from across Nielsen’s wealth of consumer and media insights. Despite all of the “offthe field” craziness, 2011 continues to prove that sports content is among the most popular and engaging genres and wellpositioned to thrive in an increasingly fragmented media marketplace and rapidly evolving multi-screen world.Sincerely,Stephen MasterVice President, SportsNielsen ii

Contents Year In Sports: Summary 1-2 MLB 3 NBA 4 NFL 5 NCAA Sports 6 Golf 7 NHL 8 Motor Sports 9 Soccer 10 International 11iii

FAST FACTS:Summary There were over 42,500 hours of live sporting events on national broadcast and cable television in 2011, which is a 5% increase in the hours of sports programming in 2010. Brand recall was 33 percent higher for Super Bowl ads with a social media tag (directing viewers to a link on Facebook, Twitter, YouTube, etc.) than those without them. In October, 463,664,000 video streams took place on sports websites by 35 million consumers.National TV Sports Ad Spend (Network TV/Cable) Biggest TV Advertisers in Sports Brand Quarter 4, 2010 - Quarter 3, 2011 AT&T Wireless $423.5M Bud Light $210.2M Verizon Wireless $207.7M McDonalds $164.9M DIRECTV $160.5M Geico $158.1M Sprint Wireless $147.4M Southwest Airlines $143.5M State Farm Insurance $127.5M Miller Lite $126.6M The biggest TV advertisers in sports accounted for 26% of the total spend during this time period. Source: Nielsen Source: Nielsen2011 Sports in Review: By Buzz Number of Messages 3000000 NFL Super Bowl 2500000 NFL Playoffs 2000000 NBA Finals: NFL Season Begins NBA NBA All Star Game Mavericks Beat the Heat 1500000 Lockout Ends & Blake Grifﬁn Dunk Over Kia NFL Lockout Ends NBA NFL Draft NHL Stanley NFL 1000000 MLB Cup Finals MLB Last Day of the Season World Series NHL Playoffs Begin 500000 NHL MLB Opening Day Derek Jeter’s 3000 Hit MLB 0 January April July OctoberSource: NM InciteBuzz VolumeBuzz volume represents individual posts online that mention selected keywords/names on Blogs, Message Boards/Groups, public posts onTwitter and Facebook, Video and images sites and news websites. 1

Top Selling National Sports BiographiesSource: Nielsen Data does not include sales from Wal-Mart/Sam’s Club Note: Sales data 1/3/2011 - 11/27/2011 N-Score Range for N-Score Using the combined research expertise of Nielsen and E-Poll Market Category Range % In Range Research, N-Score is an in-depth look at thousands of sports figure’s Hall of Fame (Score of 200+) 4% overall endorsement potential, factoring in the attributes and demographic Superstar (100 to 199) 5% measures that align brands with endorsers. MVP (50 to 99) 7% All Star (30 to 49) 14% Starter (Less than 30) 70% Active Athletes Active Athletes Among Active Athletes Among Active Athletes Among Hispanics African-Americans Caucasians Among AsiansSource: Nielsen / E-Poll N-ScoreTop 5 Most Memorable Branded Integrations: Sports Top 5 Mobile Phone Sports AppsProgramming The mobile web audience among sports sites increased by 22%Ranked by Recall Index; October 1 2010 - September 30, 2011 from November 2010 to November 2011 Rank Brand Branded Integration Description Program Airing Info Windows 7 -- Sponsor of Rapid Fire FOX NFL Sunday (FOX, 1 Microsoft segment; logos displayed on screens Dec 12, 2010) and brand is mentioned by hosts. Sponsor of Cooler Talk; logo shown NBA Basketball: Dallas before recap of Jason Terry tying Mavericks vs. Los 2 Gatorade playoff record for nine three Angeles Lakers (ABC, pointers. May 8, 2011) NFL Football: Green Bay Super Bowl: Sponsor of the Packers vs. Pittsburgh 3 Pepsi Max Halftime Report; logos displayed on Steelers (FOX, Feb 6, the screens in the studio. 2011) Sponsor of the Halftime Report; NFL Football: Miami 4 Sprint logo displayed on the studio desk Dolphins vs. New York before recap of sports scores. Jets (CBS, Dec 12, 2010) 2011 Masters Augusta Vice Chairman Joe Ford 5 AT&T Tournament (CBS, April mentions brands as TV sponsors. 10, 2011)Source: Nielsen Source: Nielsen 2

MLB FAST FACTS: Game 7 of the World Series between the Cards and Rangers on Oct 28, 2011 drew over 25 million viewers and was the most watched MLB game since the 2004 World Series. September 28, 2011, the last day of the baseball season provided some of the most compelling regular season drama in years as the final two spots in the postseason were not settled until the final game and viewers were glued to their sets as the drama unfolded. Over 22 million viewers watched a portion of an MLB game on a national broadcast or their local RSN on this historic day in baseball. MLB fans who visited MLB.com in 2011 also seem to have a passion for movies as they are almost 50% more likely to have purchased a DVD and 44% more likely to have attended a movie in the past six months than the general population.MLB TV Viewership Cardinals vs. RangersSource: NielsenTop 8 Active Athletes in Baseball Ranked by National N-Score(Local vs. National)Source: Nielsen / E-Poll N-ScoreMLB Buzz 120000 100000 Braun tests Series positive for P.E.D.s 80000 60000 40000 Pujols signs with LA Angels 20000 of Anaheim 0 December 2011Source: NM Incite 3

NBA TV ViewershipSource: NielsenNBA’s Rising and Falling N-Score Stars Ad Spend for Regular Season and Post Season 2008-2011 Regular Season Post Season $470.3M $287.3M 2008 - 2009 $487.3M $311.4M 2009 - 2010 $623.2M $406.8M 2010 - 2011Source: Nielsen / E-Poll N-Score Source: NielsenLeBron vs. Kobe BuzzSource: NM Incite FAST FACTS: The 2011 NBA Finals games were the highest-rated program on television each of the six nights it was on. The extended lockout didn’t seem to dampen fans’ enthusiasm for the NBA as almost 35 million viewers watched at least a portion of one of the five games that aired nationally on December 25, 2011 to kick off the new season. Kris Humphries (former husband of Kim Kardashian, who also happens to play power forward for the NJ Nets) is the most disliked active NBA player according to the N-Score’s appeal metric; half of Americans who were aware of him say they don’t like him. NBA 4

FAST FACTS: NFL In September 2011, 25% of mobile web users 18+ visited a sports site through their mobile phone and 27.8% of those visiting a sports site visited NFL.com which means 7.0% of all mobile web traffic 18+ visited NFL.com at some point during the opening month of the NFL season. The NFL has always been a Thanksgiving staple but this season fans tuned in to NFL action in record-setting numbers on Turkey Day as over 73 million viewers watched at least a portion of one of the three NFL games which aired on November 24, 2011. Wendy’s “Where’s the Beef” T-shirt ad for Dave’s Hot ‘N Juicy Cheeseburger was the best- recalled ad among all ads airing in NFL games through the end of the 2011-2012 Regular Season, indexing at 265 vs. the overall average.NFL TV ViewershipSource: NielsenSuper Bowl Audience Composition Past 5 Super Bowl MVP Winners Source: Nielsen / E-Poll N-Score NFL.com Visitors’ Online and Offline BehaviorsSource: Nielsen * Hispanic is a cultural designation and not a racial classification Source: Nielsen Visitors to NFL.com are 55% more likely to become a fan/follow a brand. 5

NCAA Basketball Average TV Viewers by Conference NCAA Football Average TV Viewers by ConferenceJanuary 1 - March 13 September 1 - November 30Source: Nielsen Note: Includes at least one team from designated conference Source: NielsenNCAA Basketball Tournament NCAA Football(Average Audience Per Game) (Average Total Viewers) 1,889,000 SeptemberSource: NielsenTotal Ad Spend, NCAA Basketball vs. Football(2007-2011)Source: Nielsen FAST FACTS: NCAA The NCAA’s new partnership with CBS & Turner for March Madness drove impressive viewership gains in the early rounds as over 93 million viewers watched at least a portion of the Round of 64 (+ 17% from ‘10) and 86 million viewers watched a portion of Round of 32 (+ 21% from ‘10). College football games were the highest rated primetime program on Saturday nights in 11 of 14 weeks this Fall. Sports College football fans skew older and wealthy as almost 3 out of 4 college football viewers (71.5%) are over the age of 35 and 80% of the Nielsen P$YCLE “Financial Elite” lifestage segment watch regular season and bowl games. 6

FAST FACTS: Golf LPGA golfer Michelle Wie’s N-Score of 34 is only a few points behind fellow golfer Tiger Woods, whose current N-Score is 36 a dramatic drop from an amazingly high 815 before his 2009 car accident. Despite Tiger Woods lackluster season, total corporate spending was up over 8% during the golf season versus 2010. The top 5 advertisers on golf television were Southwest Airlines, AT&T, FedEx, Eli Lily and Daimler.Golf TV Viewership for Major Tournaments (Final Round) *Final round aired on July 11 due to rainSource: NielsenTop 10 Markets for Masters, Ranked by Household TV Rating Rory McIlroy Buzz(April 9 and 10)*Source: Nielsen *Weighted Average (UE and Duration) Source: NM IncitePGA.com Network Visitors vs. the General Online PopulationSource: Nielsen 7

NHL Average TV Viewership - National telecasts telecasts telecastsSource: NielsenN-Score: Most Marketable NHL Players Nationally Most Popular U.S. NHL Team by Buzz Mentions Team Buzz Mentions New York Rangers 543,331 Boston Bruins 529,987 San Jose Sharks 251,1 76 Pittsburgh Penguins 249,439 Chicago Blackhawks 245,539N-Score: Top Retired NHL Players Philadelphia Flyers 242,499 Florida Panthers 239,316 New Jersey Devils 235,861 Tampa Bay Lightning 224,342 Los Angeles Kings 211,254 Anaheim Ducks 208,783 Buffalo Sabres 202,355 New York Islanders 197,715 Source: Nielsen / E-Poll- N-Score Dallas Stars 193,641 St. Louis Blues 185,017 Detroit Red Wings 172,860 Minnesota Wild 162,665NHL Stanley Cup “Game Seven” Average TV Viewers Carolina Hurricanes 160,589 1994 2001 2003 2004 2006 2009 2011 Washington Capitals 142,527 Phoenix Coyotes 120,294 8.0M 8.5M Nashville Predators 112,918 7.0M 7.2M 6.3M Colorado Avalanche 100,442 5.4M 5.3M Atlanta Thrashers 95,848 Columbus Blue Jackets 66,533Source: Nielsen Source: NM Incite January 1, 2011-October 31, 2011 FAST FACTS: In November 2011, the first full month of the NHL season, nearly 1.3 million people visited NHL.com and watched close to 10 million minutes of video content, which is 37% more video than was consumed in November 2010. Pittsburgh Penguin Sidney Crosby, who was hurt and out for most of last season, saw his national N-Score drop from 26 to 11 but at the local level his score is still a whopping NHL 414 and he is recognizable by 43 percent of the Steel City. The NHL got off to a strong start in the 2011-12 season as close to 5.3 million U.S. viewers watched at least a portion of some NHL action during the opening weekend (Oct 6 – 9, 2011) on a national broadcast or their local regional sports network. 8

Motor FAST FACTS: Sports NASCAR fans who visited Nascar.com in 2011 are almost 50% more likely to own a Hybrid vehicle and 28% more likely to have attended a movie in the past six months than the general population. Other motor sports leagues outside of NASCAR also enjoyed a good comeback in terms of viewer interest in 2011. The Indy 500 had 6.7 million average viewers on May 29, 2011, which was up 16% over the 2010 race and the American Le Mans Series enjoyed a ratings bump of 73% for their televised events in 2011 versus 2010. M&M’s scored the best-liked ad during the Sprint Cup Chase; the ad, featuring Red and Yellow kidnapping and driving for Kyle Busch, had likeability scores twice as high as the average for all other ads in the series (40% vs. 20%).Motor Sports TV ViewershipSource: NielsenMost Effective Endorsers – Active Drivers NASCAR TV Advertisers, Ranked by Category Spend Q4 11 - Q3 11 Source: Nielsen / E-Poll N-Score Source: NielsenDanica Patrick BuzzSource: NM Incite 9

UEFA Champions League FinalFIFA Women’s World Cup 2011 held in Germany U.S. Viewership continues to build on momentum as the 2011 UEFA Champions League Final was the most watched in U.S. GERMANY Quarter-final Germany vs Japan garnered history and the audience was up 59% from 2010. 17 million viewers, the highest rated program on German TV in 2011. SWEDEN The semi-final Sweden vs Japan became the best rated program of 2011 with 55.5% market share and 1.75 million viewers. FRANCE 2.33 million viewers, 16.7% market share, with the semi final France vs USA. JAPAN Japan won the title and despite a middle-of- the-night live broadcast, generated Source: Nielsen 2.1 million viewers for a 53.5% share of people watching TV at that time. Top Active Female Soccer Players USA The Japan vs USA Women’s final garnered 13.5 million viewers on average.Source: Nielsen Source: Nielsen / E-Poll N-ScoreFAST FACTS: The 2011 MLS Champions, the LA Galaxy, have the two highest profile and marketable players in the MLS David Beckham, 95 N-Score rating, and Landon Donovan 31 N-Score rating. Their appeal translated into a strong lift in TV viewership for the MLS Cup which was up 39% over 2010. The CONCACAF Gold Cup Final on June 25, 2011 between the U.S. and Mexico drew almost 9 million average viewers (8 million on Univision and 1 million on FOX Soccer Channel). In the US, Anheuser Busch, T-Mobile, General Motors and Verizon make up the the top 5 TV advertising spenders during soccer games which aired nationally ( broadcast and cable). Ninety-Five percent of their dollars were spent on Spanish language network TV.10 Soccer

International FAST FACTS: According to a Nielsen custom research study, 40% of Russians said they were Optimistic and Proud about the impact of hosting the 2014 Winter Olympics and 2018 FIFA World Cup. An athlete’s audience appeal can vary globally. Maria Sharapova, a leading tennis player, scores a 435 N-Score Rating in Russia versus a 30 N-Score rating in the U.S. Maria is not considered the most marketable tennis star in Russia, she trails Elena Dementieva, 522 N-Score Rating, a gold medalist in the Beijing 2008 Olympics who has never won a major tennis championship.Online Users who VisitSports Sites Source: Nielsen 2011 Sports tV Wins Around the Globe RUGbY WoRlD CUP 2011 NEW ZEAlAND 15.4 million viewers in France watched the final FoRMUlA oNE France vs. New Zealand match on October 23. 8.5 million viewers in Italy tuned in to the Monaco Grand Prix. New Zealand gathered an amazing 1.98 million viewers for the final out of a universe of 4 million In the United Kingdom, 6.3 million viewers watched the thanks to 4 channels broadcasting the match live Canadian Grand Prix, more than even the top-rated grand (TV3, TVONE, Maori TV, Sky Sports 1). prix of the 2010 season. UEFA ChAMPioNS lEAGUE 2010-2011: REAl “ClASSiCo” SoCCER/FootbAll iN ASiA: AFF FoR REAl RECoRD SUZUkY CUP AND AFC ASiAN CUP In Spain, the best-rated program ever was the The AFC Asian Cup’s Japan vs South Korea match delivered the soccer EURO 2008 final, which reached highest TV performance of both countries, with 8 million and 14.5 million viewers. This year’s UEFA Champions 5.4 million viewers, respectively. League semi -final between FC Barcelona and Real The final of the AFF Suzuky Cup featuring Malaysia and Madrid reached 14.1 million viewers. Indonesia also generated excitement, with 12.9 million viewers in Indonesia and 3.8 million viewers in Malaysia. 11

Sources:Year in Sports: Summary • Nielsen / E-Poll N-Score • Nielsen, Quarter 2 2011Fast Facts • Nielsen, January-December 2011 NFL NHL • Nielsen, February 2011 Fast Facts NHL Average TV Viewership – National • Nielsen, October 2011 • Nielsen , September 2011 • Nielsen, January 2011 – January 2012 Live+ Same DayNational TV Sports Ad Revenue (Network TV/Cable) • Nielsen, November 24, 2011, Live+ Same Day TV with TV with Extended Screen • Nielsen, October 1 2007 - September 30 2011 Extended Screen N-Score: Most Marketable NHL Players NationallyBiggest TV Advertisers in Sports • Nielsen, NFL Season 2010- 2011 • Nielsen / E-Poll N-Score • Nielsen, Oct 1 2010 - Sep 30 2011 NFL TV Viewership N-Score: Top Retired NHL Players2011 Sports in Review: By Buzz • Nielsen, January 1, 2011 – November 30, 2011 Live+ • Nielsen / E-Poll N-Score • NM Incite, January 1, 2011- October30, 2011 Same Day TV with Extended Screen Most Popular U.S. NHL Team by Buzz MentionsTop Selling National Sports Biographies Super Bowl Audience Composition • NM Incite • Nielsen, January 1, 2011 – October 27, 2011. Note Data • Nielsen , 2002, 2006, 2011, National People Meter NHL Stanley Cup “Game Seven” Average TV Viewers does not include sales from Wal-Mart/Sam’s Club Panel • Nielsen, 1994, 2001, 2003, 2004, 2006, 2009, 2011N-Score Past 5 Super Bowl MVP Winners Live+ Same Day TV with Extended Screen • Nielsen / E-Poll N-Score January 1 - December 31 2011 • Nielsen / E-Poll N-Score Fast Facts Note: Responses are based on an English-language only NFL.Com Visitors’ Online and Offline Behaviors • Nielsen, November 2011 survey • Nielsen , January 2011 – October 2011 Note factors • Nielsen / E-Poll N-ScoreTop 5 Most Memorable Branded Integrations: Sports Total and Home and Work • Nielsen NHL Season, Live+ Same Day TV with ExtendedProgramming Screen • Nielsen, October 1, 2010 –September 30, 2011 Note NCAA Sports Focuses on monitored brand/product integrations NCAA Basketball Average TV Viewers by Conference MOTOR SPORTS occurring in Sports on the broadcast and cable networks • Nielsen, January 1, 2011 - March 13, 2011 by conference Fast Fact For this analysis, branded integrations were only con- Note: Both home and away team conference affiliation • Nielsen, Quarter 3 2011 sidered if the occurrence had visual elements (i.e., was were taken into account for categorization and rating • Nielsen, May 29, 2011 “seen” on-screen) or both visual and auditory elements analysis. • Nielsen (i.e., was both “seen” and “mentioned”). Only first-run NCAA Football Average TV Viewers by Conference Motor Sports TV Viewership episodes were considered. Both planned and incidental • Nielsen, September 1, 2011 – November 30, 2011 by • Nielsen January 2011 – November 2011 Live+ Same exposures were included. conference Day TV with Extended Screen Sports TV Time Grows in 2011 Note: Both home and away team conference affiliation Most Effective Endorsers – Active Drivers • Nielsen, Live+ Same Day TV with Extended Screen were taken into account for categorization and rating • Nielsen / E-Poll N-Score analysis. NASCAR TV Advertisers, Ranked by Category Q4 10-Q3 11MLB NCAA Basketball Tournament • Nielsen October 1, 2010 - September 30, 2011Fast Facts • Nielsen, Average Total Viewers Live+ Same Day TV with Danica Patrick Buzz • Nielsen, October 28, 2011 Live+ Same Day TV with Extended Screen • NM Incite, January 2011- November 2011 Extended Screen NCAA Football Tournament • Nielsen, September 28, 2011, Live+ Same Day TV with • Nielsen Average Total Viewers, Live+ Same Day TV with SOCCER Extended Screen Extended Screen FIFA Women’s World Cup 2011 held in Germany • Nielsen, Quarter 3 2011 Total Ad Spend, NCAA Basketball vs Football • Eurodata TV Worldwide / AGF GfK FernsehforschungMLB TV Viewership • Nielsen, Basketball - November 5, 2007 - April 4, 2011, Germany / Auditel Italy / Kantar Media Spain / BARB • Nielsen, March 2011 - November 30, 2011 Note • Nielsen, Football August 30, 2007 - February 5, 2011. UK / Mediametrie France / Nielsen TV Audience Unduplicated reach , broadcast plus RSNs, Live+ Same Fast Fact Measurement New Zealand, South Korea, Malaysia and Day TV with Extended Screen • Nielsen, March 13, 2011 – April 4, 2011 Indonesia / Video Research Ltd Japan / MMS SwedenTop 8 Active Athletes in Baseball Ranked by National N-Score • Nielsen, Fall 2011 UEFA Champions League Final • Nielsen / E-Poll N-Score • Nielsen • Nielsen, May 22, 2010, May 28, 2011MLB Buzz Note: Rating based on Fox broadcast only • NM Incite, January 1, 2011- December 2011 Golf Top Active Female Soccer Players Fast Fact • Nielsen / E-Poll N-ScoreNBA • Nielsen / E-Poll N-Score USANBA TV Viewership • Nielsen, April-August 2011 • Nielsen, July 17, 2011 Live + Same Day TV with • Nielsen, January 2011 – December 2011, Live+ Same Golf TV Viewership for Major Tournament (Final Round) Extended Screen Day TV with Extended Screen • Nielsen April 2011 – August 2011 Live+ Same Day TV Fast FactsNBA’s Rising and Falling N-Score Stars with Extended Screen, Note: Final Rounds • Nielsen / E-Poll N-Score • Nielsen / E-Poll N-Score Top 10 Markets for Masters Ranked by Household TV Rating • Nielsen, June 25, 2011Ad Spend Data for Regular Season and Post Season 2008-2011 (April 9 and 10)* • Nielsen / E-Poll N-Score • Nielsen, 2008-2011 • Nielsen, April 10, 2011 , Weighted Average (UE andLebron vs. Kobe Buzz Duration) INTERNATIONAL • NM Incite, January 1, 2011 - November 30, 2011 Rory Mcllroy Buzz Fast FactsFast Facts • NM Incite, January 31, 2011 – November 30, 2011 • Nielsen, Custom Research Study , Q1 2011 • Nielsen May 31- June 2011 , Live+ Same Day TV with PGA.com Network vistors vs. The General Online Population • Nieslen / E-Poll N-Score Extended Screen Online Users who Visit Sports Sites • Nielsen December 25, 2011 , Live+ Same Day TV with • Nielsen, Combined Home and Work Extended Screen Get closer to the fans. 2011 Sports TV Wins Around the Globe • Eurodata TV Worldwide / AGF GfK Fernsehforschung www.nielsenwire.com Germany / Auditel Italy / Kantar Media Spain / BARB UK / Mediametrie France / Nielsen TV Audience For more information contact: Measurement New Zealand, South Korea, Malaysia and Indonesia / Video Research Ltd Japan / MMS Sweden / Stephen Master All rights Reserved Vice President, Sports (646) 654-4577 Stephen.Master@nielsen.com12

Copyright © 2012 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are trademarks or registeredtrademarks of CZT/ACN Trademarks, L.L.C. Other product and service names are trademarks or registered trademarks of their respective companies. 12/4248

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State of the Media 2011 Year in Sports

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