NextGen 2011 Workshop Paul Sexton Chadwick THE CLOUD BSKYB
Unlocking a new generation of communicationsPaul Sexton-Chadwick
Agenda Overview A little information about The Cloud Thirst for Visualise the changes & See the trends communications What is presented Opportunities Journey of deployment Some experiences
Overview of The CloudEuropean Leader in Public WiFi• Launched in 2003, Acquired by BSkyB in Feb 2011. • UK leader of FREE public WiFi with over 5.7k hotspots, rising to 35k by mid 2013. • 17k hotspots in mainland Europe. • Mobile network and plaLorm agnosMc. • Innovators in the Wi-‐Fi space, conMnually improving customer value and consumer experiences • First in the UK to deploy metro WiFi in the City of London • SoluMon design for – Bespoke branded experience including opportunity to adverMse / sponsor – One Mme registraMon across Cloud estate, with FastConnect app on i-‐Phone and Android – Detailed reporMng and data analysis geVng you closer to your customer – Driving social inclusion and supporMng race on line
WiFi solutions for the biggest brands in the UK• Transport • Leisure • Food • Shopping • City Centres
Thirst for communications Mobile data usage is exploding 3G networks can not cope with the current demand, complimentary WiFi services provide a solu:on to rich media connec:vity. 4G now delayed un:l 2013 at the earliest. – Over 25% of the UK populaMon owns a smartphone, 50% by mid 2012. – 32mil smart phones/tablets in the UK today rising to 45mil next year. – Mobile data transferred over UK mobile networks increased by 67% in 2010. – An average smartphone generates 10x more traﬃc than non smartphones. – 66% of the world’s mobile data traﬃc will be video by 2014. – Almost 10 billion apps have been downloaded from iPhone apps. – 57% of mobile internet users visit social networking sites, making it the most popular acMvity ahead of sending/receiving emails (53 per cent). Over one in five people now expect free WiFi to be available in any venue they visit Sources: Ofcom, Aug 2011; Cisco 2010; HIS, May 2010; Apple, July 2011; Enders Analysis, June 2011 hcp://consumers.ofcom.org.uk/2011/08/a-‐naMon-‐addicted-‐to-‐smartphones/ ; hcp://www.apple.com/uk/iphone/apps-‐for-‐iphone/ hcp://appadvice.com/appnn/2011/01/number-‐apps-‐downloaded-‐day-‐reaches-‐30-‐million hcp://www.guardian.co.uk/technology/2011/jul/11/ios-‐android-‐blackberry-‐smartphone-‐data Source: Survey of 2,026 UK adults and 200 small business owners, August 2011, commissioned by The Cloud and conducted by Opinium.
Thirst for communicationsSee it in action Click here
OpportunitiesCreating more reasons for people to visit and stay longer intoyour cities, towns & villages • Conduit for social inclusion • Local TV • Data capture - People flow information - Traffic flow information • Messaging & marketing • Sponsorship • Engage with a new generation and educate make services available to all