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NextGen 2011 Workshop Paul Sexton Chadwick THE CLOUD BSKYB
 

NextGen 2011 Workshop Paul Sexton Chadwick THE CLOUD BSKYB

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    NextGen 2011 Workshop Paul Sexton Chadwick THE CLOUD BSKYB NextGen 2011 Workshop Paul Sexton Chadwick THE CLOUD BSKYB Presentation Transcript

    • Unlocking a new generation of communicationsPaul Sexton-Chadwick
    • Agenda Overview   A little information about The Cloud Thirst for Visualise the changes & See the trends communications What is presented Opportunities   Journey of deployment Some experiences
    • Overview of The CloudEuropean Leader in Public WiFi•  Launched  in  2003,  Acquired  by  BSkyB  in  Feb  2011.  •  UK  leader  of  FREE  public  WiFi  with  over  5.7k  hotspots,  rising  to  35k  by  mid  2013.  •  17k  hotspots  in  mainland  Europe.  •  Mobile  network  and  plaLorm  agnosMc.  •  Innovators  in  the  Wi-­‐Fi  space,  conMnually  improving  customer  value  and  consumer  experiences  •  First  in  the  UK  to  deploy  metro  WiFi  in  the  City  of  London  •  SoluMon  design  for     –  Bespoke  branded  experience  including  opportunity  to  adverMse  /  sponsor   –  One  Mme  registraMon  across  Cloud  estate,  with  FastConnect  app  on  i-­‐Phone  and  Android   –  Detailed  reporMng  and  data  analysis  geVng  you  closer  to  your  customer   –  Driving  social  inclusion  and  supporMng  race  on  line  
    • WiFi solutions for the biggest brands in the UK•  Transport  •  Leisure    •  Food  •  Shopping  •  City  Centres  
    • Thirst for communications Mobile data usage is exploding 3G  networks  can  not  cope  with  the  current  demand,  complimentary  WiFi  services    provide   a  solu:on  to  rich  media  connec:vity.  4G  now  delayed  un:l  2013  at  the  earliest.   –  Over  25%  of  the  UK  populaMon  owns  a  smartphone,  50%  by  mid  2012.     –  32mil  smart  phones/tablets  in  the  UK  today  rising  to  45mil  next  year.   –  Mobile  data  transferred  over  UK  mobile  networks  increased  by  67%  in  2010.     –  An  average  smartphone  generates  10x  more  traffic  than  non  smartphones.     –  66%  of  the  world’s  mobile  data  traffic  will  be  video  by  2014.     –  Almost  10  billion  apps  have  been  downloaded  from  iPhone  apps.   –  57%  of  mobile  internet  users  visit  social  networking  sites,  making  it  the  most   popular  acMvity  ahead  of  sending/receiving  emails  (53  per  cent).     Over one in five people now expect  free  WiFi  to be available in any venue they visit  Sources:  Ofcom,  Aug  2011;  Cisco  2010;  HIS,  May  2010;  Apple,  July  2011;  Enders  Analysis,  June  2011    hcp://consumers.ofcom.org.uk/2011/08/a-­‐naMon-­‐addicted-­‐to-­‐smartphones/  ;  hcp://www.apple.com/uk/iphone/apps-­‐for-­‐iphone/  hcp://appadvice.com/appnn/2011/01/number-­‐apps-­‐downloaded-­‐day-­‐reaches-­‐30-­‐million    hcp://www.guardian.co.uk/technology/2011/jul/11/ios-­‐android-­‐blackberry-­‐smartphone-­‐data  Source: Survey of 2,026 UK adults and 200 small business owners, August 2011, commissioned by The Cloud and conducted by Opinium.  
    • Thirst for communicationsSee it in action Click here
    • OpportunitiesCreating more reasons for people to visit and stay longer intoyour cities, towns & villages •  Conduit for social inclusion •  Local TV •  Data capture -  People flow information -  Traffic flow information •  Messaging & marketing •  Sponsorship •  Engage with a new generation and educate make services available to all
    • Journey of deployment
    • Thank you for listening Are there any Questions?