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Section Divider: Heading intro here.!UK online centres and digital inclusion Exploring the impact of being online both socially andeconomically, and why UK online centres are key tounlocking the potential digital inclusion offers the UK Ian Cliﬀord, Nov 2011
Entre- preneurThe digital journey Early AdopterThe use of digital technology Content creatorto improve the lives and life Empowermentchances of all citizensand the places in Transactionswhich they live. Social web Entertainment Engagement Information Communications Functional use Inclusion
40.8m adults use the internet daily … BUT 8.7m never use it9080706050 Every day40 Never302010 0 2006 2007 2008 2009 2010 2011 Source: ONS 2006-11
Who is offline?(has NEVER used the internet)› Age is a key factor…› 60% of the over 65s have never used the internet› 68% of people who are widowed› 55% of people with no qualifications› 31% of people earning less than £10,399› 29% of people from the North East of England› 21% of women Source: ONS 2010
Where: there s a North-South divide All UK: 18% never used Source: ONS 2010
UK online centres users lives – beforeFeel less concerned and after I do not feel concerned about my levels of qualifications, training or skills n=75 100% about skills, work 80% and health 60% I do not feel concerned I communicated as much about my work position as I would like to with friends n=51 40% 20%Communicate 0%more I communicated as much I do not feel concerned about as I would have liked my health with my family n=75 Feel more connected to local community I felt part of my local community "Yes" Before "Yes" After “Does the internet improve lives?” Freshminds April, 2009
It is a case of social equality2% of people in the highest income category (>£40,000) have never used the internet,compared to 31% of those in the lowest income(<£10,399) category 60% 50%55% of people 40% 30% 55%without any 20% 10% 26%qualifications have 0% 2% 4% 7% 8% 10%never used theinternet, comparedto 2% with a degree Source ONS 2010
Access: 3,800 active centresNot owned, managed or funded by us3800 community partners, covering 84% of England’smost deprived areas. Locations include:• Community centres• Social Housing, Sheltered Housing & Care Homes• Libraries• Job Centres & Job Clubs• Shops, pubs, farms• Surestart centres, schools• Mosques, churches, temples, church halls• Homeless shelters & Women’s Hostels• Post Offices• Citizens Advice Bureaux• Council Offices
If all UK digitally excluded adults got onlineand made one digital contact withGovernment each month, this would savethe Government £900 million per year PwC & Martha Lane Fox The Economic Case for Digital Inclusion www.raceonline.org/resources Oct 2009
Measuring impactSupported individuals are saving far more contacts than expected› 4% No contacts saved› 19% 1 contact or visit a month› 36% 2-4 contacts or visits a month› 14% 5-9 contacts or visits a month› 16% 10 or more visits a month› 11% Don t know UK online centres 705 learners surveyed April 2010- Sept 2011
Channel shift impact of UK onlinecentre interventionCounting since April 2010 ….› 698k people online (as of yesterday)› Each saved av 3.8 transactions per month› 43% channel shifting after support› £106m saved based on PWC calculations› Trend increasing over time….