Michael Render

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Michael Render, President, RVA LLC
“The Consumer Response to FTTH”

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Michael Render

  1. 1. Fiber-to-the-Home Council ib h il North America North American FTTH/FTTP Status Presented by: Michael C. Render
  2. 2. NA FTTH Continues To Grow 2
  3. 3. FTTH Homes Passed Cumulative – North America RVALLC 2010 RVALLC 2007
  4. 4. FTTH Homes Connected Cumulative – North America RVALLC 2010 RVALLC 2007
  5. 5. FTTH Penetration Cumulative – United States RVALLC 2010 RVALLC 2007
  6. 6. FTTH P Penetration By State t ti B St t 10%+ 0% RVALLC 2010
  7. 7. What Is The Consumer Impact? 7
  8. 8. Methodology 1. Filtering survey among 100,000 online panel 2. 2 Online survey of over 600 U S FTTH consumers U.S. 3. Survey of over 600 U.S. non-FTTH broadband users RVALLC 2010
  9. 9. FTTH Is Perceived To Be Better 9
  10. 10. General Public Awareness Of FTTH RVALLC 2010 10
  11. 11. General Public Interest In Taking g FTTH (After Concept Explained) 10 Mbps symmetrical $40 20 Mb symmetrical $60 Mbps ti l 100 Mbps symmetrical $145 Would keep existing service RVALLC 2010 11
  12. 12. Importance Of Development Amenities If p p Shopping For New Home Non FTTH Users: Internet from a direct fib optic li I f di fiber i line Green space / walking, jogging 24 hour neighborhood patrol Community pool / park Fitness center / Club house Current FTTH Users: Internet from a direct fiber optic line Green space / walking, jogging 24 hour neighborhood patrol Community pool / park Fitness center / Club house RVALLC 2010 12
  13. 13. Consumer Tested Bandwidth Use 13
  14. 14. FTTH Tested Average Bandwidth Trends (March of each year) Median download is 10 4 and upload is 2 4 10.4 2.4 RVALLC 2010
  15. 15. Additional Bandwidth Used For IPTV/All Sets On (Assuming high compression) 2007 (1.2 devices) 9.9 2008 (1.7 devices) 13.5 2009 (1.9 devices) 15.4 0 5 10 15 20 RVALLC 2010 15
  16. 16. FTTH Average Peak Bandwidth Load Including Internet Download And IPTV HD Devices 40 Download Mbps p 35 HD Devices Mbps Total Mbps 30 27.6 25 20 20.5 15 15.1 15 1 15.4 13.5 10 9.9 12.2 7.0 5 5.2 52 0 07 08 09 20 20 20 RVALLC 2010
  17. 17. Is FTTH Performance Actually Better? 17
  18. 18. Download Performance Of Broadband (Median) FTTH Cable Modem DSL RVALLC 2010 18
  19. 19. Upload Performance Of Broadband (Median) FTTH Cable Modem DSL RVALLC 2010 19
  20. 20. Median Download/Upload Performance / p Of Broadband FTTH Cable Modem DSL RVALLC 2010 20
  21. 21. FTTH Satisfaction Percent Very Satisfied Consistency of speed Broadband speed Provider’s customer service Internet overall Reliability – service uptime Installation I t ll ti process RVALLC 2010 21
  22. 22. FTTH Satisfaction Percent Very Satisfied Quality of HD picture Standard television overall Number of HD channels Number of standard channels Video on demand High definition television overall RVALLC 2010 22
  23. 23. Position Of FTTH If Economic Conditions Forced Expenditure Reductions Cancel FTTH last 49% Consider cancelling 41% Cancel FTTH first 11% 0% 20% 40% 60% 80% 100% RVALLC 2010 23
  24. 24. Does FTTH Benefit Society? 24
  25. 25. 2009 Research Shows FTTH Users Work Nearly Two Additional Days Per Month At Home Due To FTTH y Days worked from home increased: - Nearly 17% work more from home directly because of FTTH – an average of 12 days more - FTTH directly lowers energy use, CO2 emissions, road maintenance, accidents, unproductive hours… RVALLC 2010
  26. 26. Telework To Broadband Speed Correlation 50 45 FTTH king 40 % Ev Telework 35 Cable ver 30 DSL 25 20 0 1 2 3 4 5 6 7 Download/Upload Mbps RVALLC 2010
  27. 27. Reasons FTTH Assists Telework Speed/Bandwidth 85% Reliability f R li bilit of connection ti 25% Having VPN 6% Allows video conference 1% 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% RVALLC 2010 27
  28. 28. Personal Benefits Of Telework Convenience/stay at home 26% Economical 20% No commute (Traffic/weather) 19% Flexibility 13% Productivity 10% Comfortable clothing 6% Security 6% 0% 20% 40% 60% 80% 100% RVALLC 2010 28
  29. 29. Impact Of FTTH On Conventional Work Hours 25.0% 72.0% More flexibility No/Doesn't apply RVALLC 2010 29
  30. 30. Home Based Business In FTTH Households Home business present 17% Home bus/Improved by FTTH 13% 0% 20% 40% 60% 80% 100% RVALLC 2010 30
  31. 31. Home Based Business / Broadband Speed Correlation 18 17.5 % Hom Based Business 17 FTTH 16.5 Cable me 16 15.5 DSL 15 0 1 2 3 4 5 6 7 Download/Upload Mbps RVALLC 2010
  32. 32. FTTH Price Versus Price For Previous Service Price from FTTH provider $136 Previous price/ similar services $145 $0 $20 $40 $60 $80 $100 $120 $140 $160 RVALLC 2010 32
  33. 33. Awareness Of Lower Price Offers From Other Providers After FTTH Introduced 30% 70% Yes No/Don't know RVALLC 2010 33
  34. 34. Fiber-to-the-Home Council ib h il North America North American FTTH/FTTP Status Presented by: Michael C. Render

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