LTE World Summit 2012 Day 1 Keynote - Marwan Zawaydeh ETISALAT

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LTE World Summit Barcelona May 2012 …

LTE World Summit Barcelona May 2012
Day 1 - Keynote Etisalat

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  • 1. LTE Deployment in UAE Drivers, Status, Challenges, and Vision Marwan Zawaydeh1
  • 2. Agenda  Drivers for LTE  LTE Deployment in UAE  Challenges in LTE Deployment  The Future of LTE in UAE  Summary2
  • 3. Drivers for LTE 37% of internet traffic Pbytes/ month during primetime is online video* 5000 2500 2010 2011 2012 2013 2014 2015 Dongle/tablets Smartphones Feature phones Connected, IP-enabled Smartphones Devices Video Mobile Internet 2.5 billion devices by 2015 1.2 billion devices by 2014 ~ 70% of internet 70% of mobile X3** M2M connections 6 billion** Mobile Apps traffic by 2014 traffic by 2014 in the next 5 years downloaded in 2010 Middle East and Africa to have the strongest data traffic growth at 104% CAGR** * Alcatel-Lucent3 ** Cisco
  • 4. Mobile Broadband New Opportunities E-HEALTH • Tele-diagnosis E-EDUCATION • Monitoring of health E-BUSINESS indicators • Wider and better • E-commerce for • Secure health records extended network of access to knowledge • Training of health customers and • ICT literacy professionals suppliers development • E-transactions • Distance E-learning (efficiency) for supply chain and payment • Asset Security E-GOVERNMENT E-UTILITY • Enhanced public • Ubiquitous connectivity services delivery • Application to Smart • Emergency Services Metering and Smart • Public administration Grid initiatives efficiency E-ENVIRONMENT • Transparency • Public alert system • Climate monitoring • Flood management • 10:1 Carbon Offset4
  • 5. Etisalat UAE Mobile Network – Major Milestones 1982: Etisalat launches the Middle Easts first mobile network 1994: The Middle Easts first GSM service is introduced in the UAE 2000: Mobile subscribers exceeded the 1 million mark as mobile data services is introduced using eWap 2003: The Middle East’s first third-generation mobile phone network is launched on 24 December 2003 under the brand name Mubashir 2006: Etisalat is the first operator in the region to launch 3.5G HSDPA service 2009: Upgrade of HSPA network to 21Mbps and start of LTE trials 2010: Femto cells LTE trials and vendor selection 2011: Launch of HSPA 42Mbps, Femto cells network and LTE network )5
  • 6. Mobile Network Coverage Map LTE HSPA GSM/EDGE6
  • 7. Mobile Broadband for Education in UAE New initiative for “Intelligent Learning” Tablets to students 4G connectivity in all schools About $300M initiative7
  • 8. Challenges in LTE Deployment Availability of terminals and the frequency bands supported by the terminals Availability of products by vendors and hardware maturity Using existing site infrastructure to accommodate LTE from space and antenna perspective Deployment of LTE network using different spectrum by different operators worldwide Handover capabilities between multiple spectrums and different technologies Spectrum re-farming and availability of 800MHz Deployment of Single RAN cabinet solution to optimize CAPEX and OPEX Technology selection and rollout strategy for the different mobile networks (2G,3G and 4G) to ensure excellent customer experience and optimized cost Indoor coverage and MIMO implementation Effectiveness of tools in monitoring performance and customer experience Strategy and deployment of voice over the LTE network8
  • 9. There are three options for LTE adoption, with two possible pathsFocus is on timing and cost-benefit analysis of when and where to commit 1 Do Nothing: Maintain UMTS/HSPA going forward and adopt LTE >5 years from now UMTS  HSPA  HSPA+ 2 Plan LTE Cutover: Plan to adopt LTE and de-commission UMTS/HSPA network UMTS  HSPA+ LTE 3 LTE Deployment and Phased-in Migration: Plan to adopt LTE and operate UMTS legacy network in parallel. UMTS  HSPA+ 2.1 Migrate Now 2.2 Migrate in the next 2 – 3 years LTE 2010 2012-2013 2015+ Examples of different goals and metrics that may apply to the different scenarios: 1. Staying on HSPA(+) Maximize cash flow and return on embedded capital 2. Migrating to LTE in the near future Minimize cost-per-megabit served 3. LTE deployment and phased-in migration Maximize market share and first-mover advantages9
  • 10. LTE Multi-band Deployment and Spectrum Strategy High frequency for capacity enhancementThroughput Low frequency for nation wide coverage Area Urban/Hot Spot Suburban Rural/Remote  GSM900, GSM1800  GSM900, GSM1800  GSM900,  UMTS2100, UMTS900  UMTS2100, UMTS900  UMTS2100, UMTS900  LTE2600, LTE1800  LTE1800  LTE 800/LTE 700 Increase LTE coverage using the low frequency bands (700 & 800 MHz)10
  • 11. LTE Ecosystem LTE FDD Modules 41 700 MHz 170 devices 64 Tablets 800 MHz Band 20 72 devices 31 1800 MHz Band 3 75 devices Notebooks 2600 MHz Band 7 94 devices 13 PC Cards 800/1800/2600 MHz 57 devices 2 AWS Band 4 72 devices 1 Femtocell Smartphones LTE TDD 64 131 Routers 2300 MHz Band 40 43 devices 2600 MHz Band 38 45 devices Dongles 2600 MHz Band 41 5 devices GSA – Global Mobile Supplier Association April 3, 201211
  • 12. Optimizing CAPEX and OPEX ADAPT TO GROWTH WITH Clouding 2G/3G/LTE CONSOLIDATION FOR EFFICIENCY & TCO REDUCTION 3G/LTE SMALL CELLS and WiFi FOR HOMOGENEOUS QoE LTE INTRODUCTION TO GAIN MARKET LEADERSHIP Address capacity crunch now Build agility to adapt to future demand12
  • 13. LTE/3G/small cells and Wi-Fi deployment PUBLIC HOME TRANSPORT OFFICE CAFÉ SCHOOL SHOPPING ENTERTAINMENT AM PM Legend Macro Micro WiFi13
  • 14. Centralized BBU at a Micro Aggregation Point Design BBU capacity according to average load instead of peak load Increase effective network capacity Reduce network operations cost RF only sites CPRI IP over fiber IP Core IP BBU pooling Wireless packet core 1 - BBU Clustering (Short Term) 2 - BBU Pooling (Medium Term) 3 - LTE-Advanced (Long Term) QoE & •Reduced number of site visits, easier •Load balancing across radios/sites •Increased spectral efficiency Capacity new site placement and upgrade. •Cost effective redundancy for CAPEX •Consistent performance between center •Reduced lease costs & power protection against BBU failures and cell edge through CoMP, ICIC & SON consumption OPEX 1414
  • 15. Conclusion  Mobile operators should be ready for the accelerated growth in data traffic  MEA region is having the highest growth rate generating new opportunities for regional operators  Etisalat maintains its mobile leadership position with its LTE deployment  LTE will enable Etisalat to enhance the customer experience, generate new revenues, and reduce cost  Etisalat’s fiber-rich network can prove very strategic in delivering the best LTE experience  Etisalat continues to explore opportunities in LTE relative to WiFi offloading and BBU pooling to optimize the overall TCO  The evolution of the eco-system is vital to the success of LTE for Etisalat and other mobile operators15
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