Iphone In The Enterprise Forrester Sept 2009

iPhone’s Future In The Enterprise Ted Schadler Vice President & Principal Analyst Forrester Research

Agenda • What is the state of iPhone in the enterprise? • What makes iPhone different? • What are IT managers and CIOs saying? • What does the future hold? 3 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

iPhone support has grown from 0% to 17% of enterprises in two years Base: 906 IT decision-makers with mobile decision authority Source: Enterprise And SMB Networks And Telecommunications Survey, North America And Europe, Q1 2009 4 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

Firms expect to triple their smartphone user base in 5 years 3x Base: 906 IT decision-makers with mobile decision authority Source: Enterprise And SMB Networks And Telecommunications Survey, North America And Europe, Q1 2009 5 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

A new Forrester study: Workforce Technographics Survey • Surveyed 2,001 US information workers – Full time or part time job – Use a computer in their primary job – Work at an organization of 100+ employees • Online survey fielded in March 2009 • Asked about technology adoption, use, & attitudes 6 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

31% of iWorkers agree that they use their personal phone for work 31% Base: 2,001 US information workers that use each device Source: Forrester’s US Workforce Technology Benchmark Survey, Q2 2009 7 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

Smartphones are a work everywhere device – and that’s their big benefit “Where do you use a computer (or smartphone) for work in a typical week?.” Base: 2,001 US information workers that use each device Source: Forrester’s US Workforce Technographics Survey, Q2 2009 8 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

Applications are driving iPhone success People and enterprises buy devices because the applications are compelling or because they have high utility. Applications Devices Developers, publishers, & entrepreneurs target devices with a large installed base or huge momentum, great development platforms, and something in it for them. 11 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

CIOs in their own words . . . • “The pressure’s too great. I know I’m going to have to support this thing some time, I’m just trying to decide when.” • “My developers love this thing – they built me an application to do CRM and it just plain works. Within a few months I had 1,000 sales guys in trucks using it to take orders.” • “I just wish Apple would treat me with some respect and better information. I’d like to know what their roadmap is, for example.” • “I’m sick and tired of paying the BlackBerry tax – every time I add one of those devices, it costs me $100 in licenses.” 14 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

What benefits does iPhone bring? • Fundamentally, a better application experience – An inferior typing experience for some . . . – . . . but a superior browser and interaction model • Greater mobile collaboration opportunities – Not just person to person but person to information • A trigger event to the consumerization of IT – Instigate community support and self-service. • A chance to rethink the funding model for mobility – Workers are personally liable, hence easier to fund. 19 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

What motivated these companies to support iPhone? • Employee demand • A desire to drive culture change • A key IT sponsor • All three see iPhone as more than just another device: – A move to consumerization and self-service – A better platform for content and business apps – A better device for collaboration 20 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

Some practical concerns • Security continues to be a concern as does better management tools • iPhone downloads the entire attachment, which eats up bandwidth and battery life. • Installing applications requires a desktop installer, which opens up security holes. • Battery life is a problem, particularly because people use their phones for many different applications. 21 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

Future trends • Intrinsic desire to be connected everywhere • Consumerization – BYO phones will drive the growth • Dual-use devices • Networks: Wi-Fi, WiMAX, 3G, LTE, better EDGE • More and better applications • Big competition among devices will drive innovation • Carriers will support device innovation to make customers stickier 23 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

So how successful will iPhone be in the enterprise (NA & Europe)? • First, the overall smartphone enterprise market will skyrocket, growing by at least 3X over the next 5 years. • Second, iPhone’s share will continue to grow, particularly in non-regulated industries. We expect to see many multi-platforms shops, with devices split roughly 40% BlackBerry, 35% iPhone; 25% other. • Add it up, the smartphone market will explode – and iPhone will get a growing share of that market. 24 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

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Iphone In The Enterprise Forrester Sept 2009

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