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Hans bjarne solheim

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FTTH Conference EUROPE 2012 - Workshop …

FTTH Conference EUROPE 2012 - Workshop
Munich, Germany

Published in: Business, Technology

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  • 1. Altibox – the leading Norwegian FTTH-operatorIt is all about the servicesHans-Bjarne Solheim, Head of Products, Altibox ASFTTH Council Europe, Munich, February 14th 2012 Altibox – et selskap i Lyse-konsernet
  • 2. Agenda The Norwegian fiber Altibox franchise and Maintaining high market and Altibox successful regional customer satisfaction power utilities Continue product Cutting edge leadership technologyAltibox – et selskap i Lyse-konsernet
  • 3. Norway and Altibox – unique in Europe…• Highest fiber penetration (70%)• High coverage (25 % Homes passed)• Strong fiber growth in a challenging physical environment (50.000 new customers per year)• Altibox has 4 out of 5 fiber customers• Incumbent on xDSL (27 % coverage on VDSL) and HFC• Strongest fiber competition from HFCAltibox – et selskap i Lyse-konsernet
  • 4. Incumbent Main challenger Power utilities VDSL HFC FiberAltibox – et selskap i Lyse-konsernet
  • 5. Altibox – et selskap i Lyse-konsernet
  • 6. Agenda The Norwegian fiber Altibox franchise and Maintaining high market and Altibox successful regional customer satisfaction power utilities Continue product Cutting edge leadership technologyAltibox – et selskap i Lyse-konsernet
  • 7. Today, Altibox supplies services via fiber opticsto more than 250.000 homes and businesses >300.000 customers e2012 Turnover: EUR 300 million in 2011• TV services and film rental 25%• Internet turnover• Broadband telephony growth• Mobile phone and broadband services• Alarm servicesAltibox – et selskap i Lyse-konsernet
  • 8. How to improve from a #1 position• I am not a world champion• I have been one, and …• I hope to become one again some dayAltibox – et selskap i Lyse-konsernet
  • 9. Our ambitions• The highest Customer satisfaction• The highest Partner satisfaction• Best service offering wherever you spend your time – at work, in your home and in your neighborhood• The best network – exceptional user experience• The leading player in fiber and multiplay services in the Norwegian market• 500.000 customers in 2015 / ~1,2 million Altibox- usersAltibox – et selskap i Lyse-konsernet
  • 10. 36 Norwegian and 6 Danish partnerssupply Altibox services to their customers 80 % of Norwegian fiber subscribers are customers of an Altibox partnerAltibox – et selskap i Lyse-konsernet
  • 11. Core business processes are shared to mutualbenefit between regional partners and Altibox • Best practice • OPEX - Large- scale • Same user experience all over Common concepts → local presence and cobrandingAltibox – et selskap i Lyse-konsernet
  • 12. From marketing and sales…Altibox – et selskap i Lyse-konsernet
  • 13. …to digging, installation and localinvolvementAltibox – et selskap i Lyse-konsernet
  • 14. Agenda The Norwegian fiber Altibox franchise and Maintaining high market and Altibox successful regional customer satisfaction power utilities Continue product Cutting edge leadership technologyAltibox – et selskap i Lyse-konsernet
  • 15. Achieving market leading customersatisfaction through structured productdevelopment Monitor the market Ask the customer, Test new services and and trends listen to the customer technologies Listen to our Encourage creativity Invite vendors/3. regional partners in the organization party in joint effortAltibox – et selskap i Lyse-konsernet
  • 16. A clear focus with a broad perspectiveOur content and services Fastest – on both fiber For all generations, for For all segments – on all devices and wireless you and your familiy Homes and businesses Same offer for all Multiplay – the broadest Always – for the Over-the-top services ofcustomers - from Oslo to service offering customer, wherever you the highest qualitysparsely populated areas areAltibox – et selskap i Lyse-konsernet
  • 17. Focusing on multiplay premiumservices drives ARPU and loyalty Q. “What services will fill the pipe?” A. “All of them”.Altibox – et selskap i Lyse-konsernet
  • 18. The most satisfied and loyal broadband and TV subscribers in Norway Broadband subscriber Digital TV subscriber survey 2011 survey 2011 EPSI-Norway 2011 - Digital-TV EPSI-Norway 2011 - Bredbånd Privat Kundeprofil Kundeprofil 85 80 80 75 75 70 Altibox best on all 70 Altibox best on all Index parameters parameters Index 65 65 60 60 55 55 50 Image Forventninger Produktkvalitet Service Kvalitet Verdi for pengene Kundetilfredshet Lojalitet 50 Omdømme Forventninger Produkt-kvalitet Service Kvalitet Verdi for pengene Kunde-tilfredshet Lojalitet Altibox Canal Digital Get^ NextGenTel Telenor Ventelo Altibox Canal Digital Get Riks TV Viasat^ Andre* Bransjesnitt© SKI 2011 © SKI 2011 Altibox – et selskap i Lyse-konsernet
  • 19. Agenda The Norwegian fiber Altibox franchise and Maintaining high market and Altibox successful regional customer satisfaction power utilities Continue product Cutting edge leadership technologyAltibox – et selskap i Lyse-konsernet
  • 20. New expectations…Altibox – et selskap i Lyse-konsernet
  • 21. New expectations…our requirements • From household to individual • Universal access – Wireless and Fiber • My content and services on all devicesAltibox – et selskap i Lyse-konsernet
  • 22. Our future portfolio – Strengthen the convergencebetween wireless and fiber Degree of Wi-Fi mobility strategy ! Voice Data Fiber- Services strategy Content Capacity demand Altibox – et selskap i Lyse-konsernet
  • 23. FILM RENTAL TV-GUIDE TV and convergence A complete overview Choose from 1000 titles. for your TV evening Now in HD too. FOOTBALLHD & 3D TV The whole Premier160 channels, League andincluding regional Tippeligaen (Norwegian football top league)TV channels CATCH UP SERVICES WebTV etc fromINTERNET our partnersInternet on TV MEMORY NEWS Email Your family Your email on TV Up to date local news pictures and videos
  • 24. We take this further - Your content andservices……On your PC or Mac …On all types of screens …and in your pocketAltibox – et selskap i Lyse-konsernet
  • 25. Altibox – et selskap i Lyse-konsernet
  • 26. Altibox – et selskap i Lyse-konsernet
  • 27. Altibox – et selskap i Lyse-konsernet
  • 28. Altibox – et selskap i Lyse-konsernet
  • 29. Altibox Smart Home - Complete portfolio for your home M2M Telephony Access Control Burglar alarm Health Flood alarm AMS 24/7-365 support Fire alarm Camera surveillance FIBER + WirelessAltibox – et selskap i Lyse-konsernet
  • 30. And the home services are available viadifferent types of devicesAltibox – et selskap i Lyse-konsernet
  • 31. High traffic growth = our success • Video - 3D and On- • Scalable high performance demand/unicast drive backbone - controlling the bandwidth cost related to the bandwidth growth • Cloud-based services • From FE access to GE, with • High performance CPE and the same price as existing standardized home FE. networking enable new services • P2P - Technology neutral fiber topology, very flexible and future proof. Traffic is increasing by 33 % YOY per customerAltibox – et selskap i Lyse-konsernet
  • 32. Our partners and Altibox will succeed ifwe manage to deliver … (Individual) services and content Customer growth Competitiveness Profitability Fiber + Wi-Fi + 4G Sales power, brand and willingness to investAltibox – et selskap i Lyse-konsernet