FTTH Conference 2009 FTTH and Cradle To Cradle

FTTH COUNCIL EUROPE CONFERENCE 2009 FTTH and Cradle to Cradle Michael Braungart Feburary 12th, 2009

FTTH COUNCIL EUROPE CONFERENCE 2009 IN COPENHAGEN

FIBER-TO-THE-HOME (FTTH) MISSION A way to enhance the quality of life and to contribute to the environment with better methods and competitiveness

COMPARISON BETWEEN COPPER WIRE AND OPTIC FIBRE IN TELECOMMUNICATION Copper Optical Fiber Speed 10 – 20 gbps 30 – 60 gbps Bandwidths Low High Data loss High Low Cost High Low Weight Heavy (20 tonnes) Light (7 kg) (to cover 700km of telecommunication) Source: Cnet News

THE PRODUCTION OF 1t OF COPPER CAUSES 600t OF WASTE

COPPER: FAR MORE RARE THAN OIL RESERVES LEFT • for about 50 years • 28% of copper extracted by humanity until now considered definitively lost RE-CYCLING/ RE-USE • Only 25% of copper recycled 20 years after production • Decreasing tendency

URBAN MINING: HIGH COPPER CONTENT IN URBAN GROUNDS

PRECIOUS SLAG FROM WASTE INCINERATION • Incineration slag contains 13,000 tonnes/a of copper (average Germany) • It is worth of $ 45 million per year (Price rate 2009)

CHROMATOGRAM FOR CHILDREN‘S TOY SOURCE: Hamburger Umweltinstitut e.V.

HEAVY METALS IN TOYS Hamburger Umwelt Institute

CHROMATOGRAM OCEAN BABY

CRADLE TO GRAVE DESIGN PARADIGM

PVC – CRADLE TO GRAVE LIFE SPAN Dioxin Off-gas

ALBATROSSES ON THE ISLAND OF MIDWAY, CENTRAL PACIFIC

The world will not evolve pass its current state of crisis by using the same thinking that created the situation. - Albert Einstein

Eco-Efficiency Rearranging the deck chairs on the Titanic

ENVIRONMENTAL DISASTERS

ARE WE TOO MANY? “We came up with the idea that... all these dangers are caused by human intervention... The real enemy, then, is humanity itself.“ -The First Global Revolution (1991). Club of Rome

UNWELCOME TO THE PLANET?

ARE THEY TOO MANY ?

THE BIOMASS OF ANTS IS FOUR TIMES GREATER THAN THAT OF HUMANS

CRADLE TO GRAVE: TARGET IS ZERO REDUCTION, AVOIDANCE, MINIMIZATION, PREVENTION. ECO-EFFICIENCY

CRADLE TO CRADLE : THE GOAL IS QUALITY ECO-EFFECTIVENESS DEFINE, INCREASE, SUPPORT, OPTIMIZE ECO-EFFICIENCY

PROGRESS OF QUALITY FROM CRADLE TO CRADLE WITH TIME ECO-EFFECTIVENESS WHERE CLIENTS AND SUPPLIERS REGARD THEMSELVES AS PARTNERS, AIMING FOR THE HIGHEST QUALITIES

CRADLE TO CRADLE DESIGN PARADIGM • WASTE EQUALS FOOD (NUTRIENTS ARE NUTRIENTS) • USE CURRENT SOLAR INCOME • CELEBRATE DIVERSITY

TOWARDS INTELLIGENT DESIGN: TRIPLE TOP LINE THINKING

Biological Technical Metabolism Metabolism

Biological Nutrient

CLIMATEX® LIFECYCLE™ : BIOLOGICAL NUTRIENT FABRIC PRODUCTION DISPOSAL AND TRIMMINGS FABRIC SALE AND USE MULCH AND COMPOST RESOURCE GROWTH

TRIGEMA BIODEGRADABLE T-SHIRT ABWASSERAUFBEREITUNG IN ENTWICKLUNGSLÄNDERN MANUFACTURE BIODEGRADE NEW DIMENSIONS OF QUALITY FOR APPAREL GOODS RECOLLECTION COMPOST - User’s Health COTTON - Safe for the Environment

Technical Nutrient

SHAW CARPETS: TECHNICAL NUTRIENT CARPET MANUFACTURE CARPET SALE AND USE RECOVERY AND GRINDING FIBER PRODUCTION REPOLYMERIZATION NYLON 6

MIRRA CHAIR- HERMAN MILLER: TECHNICAL NUTRIENT PRODUCTION PURCHASE AND USE TAKE-BACK TAKEBACK REPOLYMERIZATION DISASSEMBLY

RETURNITY: THE FABRIC OF MANY LIVES

DESSO: CREATING MATERIAL FLOWS FOR CARPETS

FROM A WASTE SERVICES PROVIDER TO RAW MATERIALS SUPPLIER “For us Cradle to Cradle is not a new invention, it is more a recognition of existing activities and re-discovering what our business is really about!” Ruud Sondag – CEO Van Gansewinkel Groep

DSM AT NUTEC 2009 - FROM ECO-EFFICIENCY TO ECO-EFFECTIVENESS CRADLE TO CRADLESM & DSM ENIGINEERING PLASTICS MATERILAS PLATFORM Safe, beneficail materials adding value in the biological or technical cycle, bringing quality to life.

INTELLIGENT TAKEBACK SYSTEMES – A NEED FOR COMMUNICATION STRUCTURES • Materialnetworking (eg. Steelcase) • Marking Substances (eg. DSD) • Return-Guarantee Booklets • Materials - Leasing • RFID Chips Return-Guarantee Booklet for Backhausen fibres

HOUSES LIKE TREES, CITIES LIKE FORESTS

WILLIAM MCDONOUGH: HOUSES LIKE TREES, CITIES LIKE FORESTS BUILDINGS LIKE TREES FORD ROUGE CENTER ADAM JOSEPH SMITH CENTER FOR ENVIRONMENTAL STUDIES OBERLIN, OH

HEALTHY PACKAGING FOR HUMAN BEINGS BUILDING: BIONORICA NEUMARKT

THE C2C CONCEPT APPLIED TO ISLANDS IN THE NORTHSEA REGIONS •An international project for innovation and C2C-solutions for water, energy and materials •In cooperation between governments, island communities, research centers, knowledge institutions and companies

THE NETHERLANDS: A CRADLE TO CRADLE HOTSPOT

CRADLE TO CRADLE IN TAIWAN AND CHINA

CRADLE TO CRADLE – AN INNOVATION PLATTFORM

BIG BENEFICIAL FOOTPRINT CRADLE TO CRADLE: BENEFICIAL ECOLOGICAL FOOTPRINT A

EPEA INTERNATIONALE UMWELTFORSCHUNG GMBH TROSTBRÜCKE 4 D-20457 HAMBURG GERMANY T. +49 40 43 13 49 0 F. +49 40 43 13 49 49 www.epea.com

FTTH Conference 2009 FTTH and Cradle To Cradle

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FTTH Conference 2009 FTTH and Cradle To Cradle — Presentation Transcript