Day 2-t7-1710 justin-panzer-20120524

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LTE World Summit Barcelona May 2012 Day 2

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Day 2-t7-1710 justin-panzer-20120524

  1. 1. Justin PanzerProduct Marketing – Mobile SolutionsJDSU Communication Test & Measurement
  2. 2. Introduction: Today’s Mobile Network New Capacity Traffic Revenue Mgmt Services Spectrum Growth Models and access clearing decoupled Evolving Spectrum end-user Interference Network Speed to Expectations monitoring market LTE/4G Network E2E Inter- Complexity Trends Challenges Operations services and operability scaling revenues 2© 2011 JDS Uniphase Corporation | JDSU CONFIDENTIAL AND PROPRIETARY INFORMATION
  3. 3. Seeing The Future EXPLOSION IN CONNECTED DEVICES: T0 500 BILLION BY 2020 3 Source: Ericsson, 2011© 2011 JDS Uniphase Corporation | JDSU CONFIDENTIAL AND PROPRIETARY INFORMATION
  4. 4. Seeing the Future 606.1 MOBILE POWER USERS CLOG NETWORKS 525.5 Average monthly data usage per user (MB) 435.3 389.1 337.6 Average monthly per-user data consumption by U.S. smartphone customers jumped 80% from the third quarter of 2010 to the third quarter of 2011. Source: The Nielsen Company 4© 2011 JDS Uniphase Corporation | JDSU CONFIDENTIAL AND PROPRIETARY INFORMATION
  5. 5. Seeing the Future STREAMING VIDEO DOMINATES WEB TRAFFIC Nearly60% by 2015 Source: Pipeline Magazine 5© 2011 JDS Uniphase Corporation | JDSU CONFIDENTIAL AND PROPRIETARY INFORMATION
  6. 6. Seeing the Future RACE TO BUILD A FASTER, SMARTER NETWORK $US 8.7 billion in 4G/LTE 6 Source: 2012CONFIDENTIAL AND PROPRIETARY INFORMATION IHS) | JDSU Global Investment in 4G,© 2011 JDS Uniphase Corporation
  7. 7. Seeing the Future 7© 2011 JDS Uniphase Corporation | JDSU CONFIDENTIAL AND PROPRIETARY INFORMATION
  8. 8. Visibility Leads to Intelligence Micro-probes Cloud approach feed network data to intelligence from cell sites collection Centralized Data Management Intelligent Collectors 8© 2011 JDS Uniphase Corporation | JDSU CONFIDENTIAL AND PROPRIETARY INFORMATION
  9. 9. Visibility Leads to Intelligence EVERYTHING IS ABOUT THE CUSTOMERNetwork Application Service Security Customer Market &Analytic Performance Analytic Monitoring Analytic BusinessSolutions Management Solutions Solutions Intelligence 9© 2011 JDS Uniphase Corporation | JDSU CONFIDENTIAL AND PROPRIETARY INFORMATION
  10. 10. A New Class of Service CONSUMERS WILL PAY MORE FOR SERVICE QUALITY 10© 2011 JDS Uniphase Corporation | JDSU CONFIDENTIAL AND PROPRIETARY INFORMATION
  11. 11. A New Class of Service VERIFICATION MAKES MOBILE SERVICE LEVEL AGREEMENTS POSSIBLE Gaming Video-on- Commerce Business Demand Traveler 11© 2011 JDS Uniphase Corporation | JDSU CONFIDENTIAL AND PROPRIETARY INFORMATION
  12. 12. Maximize the Value of Your Network LEARN FROM SOCIAL NETWORKING COMPANIES Mine network and user data Use data to create new services Enhance customer experience Learn from churn Push innovation 12© 2011 JDS Uniphase Corporation | JDSU CONFIDENTIAL AND PROPRIETARY INFORMATION
  13. 13. Justin Panzerjustin.panzer@jdsu.com

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