LTE World Summit 2012 Day 1 T3 Oisin O'Connor OPENET

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LTE World Summit Barcelona May 2012
Day 1 - OPENET

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LTE World Summit 2012 Day 1 T3 Oisin O'Connor OPENET

  1. 1. PCC developments to takeadvantage of LTE capabilitiesLTE World Congress, Barcelona, 23 May 2012Oisin O’Connor, Product Marketing Manager, Openet#1 in Policy
  2. 2. 2 Industry Context Despite Explosive Growth …CSPs’ Growth Prospects In Data Usage And Complexity… Remain Subdued Exponential Data Growth(1) Increased Network Complexity Revenue & Traffic Decoupled 8 GSM Voice Dominant Traffic 6.25 TB per month (m) Edge 6 LTE 4 CDMA CDMA 2000 Revenues 2 LTE 0.24 WiFi Data Dominant Advanced 0 WiMAX 2010 2015 More Data-Hungry Devices(1) Cloud Delivery Models Disintermediation Threat From Non- Smartphones Gaming Consoles Tablets Traditional Competitors(4) IaaS 850 New Players # Operations Saas 800 Compute 800 Applications Network = = = Storage 750 PaaS 700 Components 700 Services x x x 650 24 data 60 data 122 data 2006 2010 Content / Apps Explosion(2) Growth In M2M(3) Decrease In Profitability(5) 75.1 25 22 Downloads (Bn) 80 Connected Devices 25 24.8 20 Global Internet 20 (US$) 60 15 15 8.0 17.5 (Bu) 40 10 10 5 5 5.1 20 8.2 5 0 0 0 2010 2015 2010 2014 2010 2020E Revenue per GB Total Cost per GBSources: 1) Cisco, VNI Report, 2010, 2) Broker Research, 3) IMS, 2011, 4), Infonetics, 5) Tellabs, 2011 24-May-12 © Copyright 2012 Openet
  3. 3. 3The role of Policy Control & Charging (PCC) Policy & Charging Control Back BSS OSS Office Devices Access Networks Operator Core Network Data Applications Co-ordination of data charging in concert with access control (across multiple devices and networks) PCC plays a more central role in LTE networks as all traffic migrates to IP24-May-12 © Copyright 2012 Openet
  4. 4. 4Traditional PCC Use Cases Fair Usage Roaming & Bill Shock24-May-12 © Copyright 2012 Openet
  5. 5. 5Increasingly complex policy use cases Netherlands Speed Tiers Prioritization App Restrictions24-May-12 © Copyright 2012 Openet
  6. 6. 6Evolving charging models Shared Device Plans User Provisioned Service Passes24-May-12 © Copyright 2012 Openet
  7. 7. 7Intelligent Video Management Policy + Video Optimization can enable new models24-May-12 © Copyright 2012 Openet
  8. 8. 8PCC & VoLTE IMS Evolved Core Packet Voice & Data Core Traffic Defined QoS Flexible Charging GPRS Packet Switched Core LTE Network VoLTE requires co-ordinated policy & charging control: Defined QoS: Application level QoS definition is required with minimum guarantees around latency, jitter and packet loss Flexible Charging: To zero rate VoLTE control traffic, support legacy voice tariffs and new flexible bundled propositions24-May-12 © Copyright 2012 Openet
  9. 9. 9Subscriber Engagement & Personalization Operator branded mobile portal functionality Source: Extract from Openet Operator Survey Jan 2012 Increased demand for functionality to personalize the experience24-May-12 © Copyright 2012 Openet
  10. 10. 10Evolution of PCC to include Engagement Policy & Charging Control (PCC) Subscriber & Network Control DPI / PCEF Policy Management Video Inform & Engage Optimization Subscribers Subscriber Engagement Charging Evolved Rating Charging Subscriber Balance Flexible Management Monetization24-May-12 © Copyright 2012 Openet
  11. 11. 11The role of Engagement Real-time Account Personal Usage Dynamic Service Management & Spend Controls Purchase24-May-12 © Copyright 2012 Openet
  12. 12. 12Engagement & Partners Enables operators to retail & promote partner content through ‘toll free’ data offerings and other 2 sided business models24-May-12 © Copyright 2012 Openet
  13. 13. 13 Questions More information at: www.openet.com24-May-12 © Copyright 2012 Openet

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