Breakout session ftth the service enabler day 1 gerlas van den_hoven
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Breakout session ftth the service enabler day 1 gerlas van den_hoven

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FTTH Conference Milan 2011 Day 1 Breakout Session FTTH The Service Enabler Gerlas van den Hoeven GENEXIS

FTTH Conference Milan 2011 Day 1 Breakout Session FTTH The Service Enabler Gerlas van den Hoeven GENEXIS

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Breakout session ftth the service enabler day 1 gerlas van den_hoven Breakout session ftth the service enabler day 1 gerlas van den_hoven Presentation Transcript

  • Supported by: An open platformHow FTTH networks can stimulate the creation of new services Gerlas van den Hoven CEO, Genexis
  • An open platform Life is changing 20th vs 21st century vs Things Content vs Workers Everyone vs Planes, trains & automobiles Bits, bytes & fiber2 Copyright Genexis | All Rights Reserved©
  • An open platform Life is changing Fiber is the foundation of the 21st century 3 Copyright Genexis | All Rights Reserved©
  • An open platform Today’s problem •  Operators cannot see beyond today’s internet •  A flat-fee model: 1.  Delivery of more bandwidth does not lead to more revenue growth 2.  No room to invest 3.  Must protect market to remain in business 4.  Bundle access & content We’re stuck! 4 Copyright Genexis | All Rights Reserved©
  • An open platform How to break this vicious circle? NEW SERVICES! So… where are they? •  We expect to find new services around the corner •  This is a naïve way of thinking •  An active approached is needed5 Copyright Genexis | All Rights Reserved©
  • An open platform A lesson in basic marketing Don’t push, create pull These opportunities are not yet happening… Local content Healthcare Energy 6 Copyright Genexis | All Rights Reserved©
  • An open platform An example of new services Remote healthcare Live remote surgery in Cleveland, USA, passed over a fiber network http://www.youtube.com/view_play_list?p=069A47343108A96D These guys really show what you can do with fiber 7 Copyright Genexis | All Rights Reserved©
  • An open platform What are we doing wrong? 1 We are selling the wrong thing 2 We are packaging it in the wrong way 8 Copyright Genexis | All Rights Reserved©
  • An open platform We live in the 21st century… A different mindset is needed Single provider vs Multi-provider Content bundled with access vs Services independent from network Closed protocols & proprietary vs Open protocols and standards Equipment lock-in vs Interfaces & modularity vs Aimed at locking in the customer vs Creation of a dynamic market Closed economy vs Open economy Fear vs Opportunity9 Copyright Genexis | All Rights Reserved©
  • An open platform Two flaws, two solutions So… what are the solutions? 1 We are selling bandwidth We need to sell CONNECTIVITY 2 We are packaging it in closed networks We need OPEN NETWORKS © Copyright Genexis | All Rights Reserved10
  • An open platform Product and platform Smart phone example© Copyright Genexis | All Rights Reserved11
  • An open platform Connectivity & open FTTH networks Network A closed How it works in An open network: elements: model: the Netherlands: Se Service ce e Service Service Service Service Service Service Service S Service Active Active Active Active network network network network Passive Passive Passive Passive network network network network Make the connections accessible! © Copyright Genexis | All Rights Reserved12
  • An open platform But… There is one element missing…© Copyright Genexis | All Rights Reserved13
  • An open platform Three is company We have a product Connectivity Open The networks end-user We have a platform But we miss a customer…© Copyright Genexis | All Rights Reserved14
  • An open platform Your home is at the center The end-user is the most important element •  The user creates the content •  The user creates the demand •  The user has individual expectations •  The user makes the choice •  The user pays the bill But we have to make it easy! © Copyright Genexis | All Rights Reserved15
  • An open platform Meet the user! The interface to the user is crucial Easy to install For everybody Intuitive Sustainable in its use © Copyright Genexis | All Rights Reserved16
  • An open platform Meet the user! The interface to the user is crucial “Click-on” and it works Easy to install Every service on every layer is possible For everybody Easy to use, powerful in its possibilities Intuitive “Green”, long life cycle Sustainable in its use © Copyright Genexis | All Rights Reserved17
  • An open platform Conclusion •  Traditional networks view the user as a cost factor in the business case •  FTTH creates an opportunity: sell connectivity in an open network environment •  The user now becomes the source of new revenue, and the key to the creation of new services© Copyright Genexis | All Rights Reserved18
  • An open platform Conclusion Always Connected© Copyright Genexis | All Rights Reserved19
  • Supported by: Thank you